The Creative Hustler Podcast

We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.
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The Creative Hustler Podcast




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Now displaying: November, 2017
Nov 17, 2017

[Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one!

[00:30] What’s up, Creative Hustlers!

[00:55] Joining us today is the more than famous, John Bertion.

[01:27] Steven & Melissa are going on a journey to Germany, and other places.

[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.

[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!

[02:40] What’s been going on with John since Episode 2!

[03:20] John’s got a SoCal Marketing Club event, and you should join them!

[03:50] John opened a The Agency Guy office in the East Coast!

[04:16] Here’s a little about what The Agency Guy is!

[04:35] You can’t wear white socks.

[05:05] Surrounded by boxes, we’re ready to recap this amazing season!

[06:38] Hot Topic: Linkedin Metamorphosis

[07:13] Linkedin Pulse!

[07:30] How often are you posting on LinkedIn?

[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper level Execs.

[08:50] Should you get personal on LinkedIn, or conservative?

[09:40] If you’re over 25, you need to listen to this! You are too conservative.

[10:25] What is your story?

[11:20] Your thought pattern changes are you grow.

[12:10] You’ve got to push your professional identity.

[12:35] John Bertino’s example of LinkedIn content.

[13:30] What do you want to communicate with your brand?

[14:15] Don’t be the ME show.

[15:00] Corporate America will look at your social content to hire you.

[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.

[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.

[17:10] One social network for the rest of your life...GO!

[17:40] Unless you’re blind, we all have to look at shit.

[18:20] Let’s discuss travel, and airplane bathrooms.

[19:30] Season 2 will be a lot more travel focused, and John’s travel tip.

[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.

[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.

[22:41] What’s everyone’s travel habits?

[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.

[24:16] Travel Tip #3 for anyone who has motion sickness!

[24:40] What Melissa does on a 6 hour flight.

[25:49] Wine Break #MomentofItalian

[26:14] Melissa’s Read: “It’s a Fine Balance”

[27:49] How John Bertino travels, and what he orders to drink.

[29:30] John always buys the awful WiFi on the plane, and uses computer the whole time.

[30:50] Shout out to Spotify Offline Playlist.

[31:28] Shout out to Mike Gonsalves move!

[32:00] Is being a Marketer dead?

[33:00] Is Marketing as we know it dead?

[34:00] So many channels, so many growth hacks. #Overwhelm

[35:00] Ideology, branding, experience will never die.

[35:30]  Let’s talk Crowded Top Funnel.

[36:00] How do you limit your top funnel strategy? Go to your audience.

[37:10] Best practices to determine your persona and audience

[37:50] Focus on keywords: what do you do, who do you sell to

[38:23] Apologies for the water discussion!

[39:00] Who are you selling to, and who is ACTUALLY buying your product.

[40:20] If your mobile is not optimized, call us.

[40:55] Quick anecdote from John on british accents in Marketing.

[41:00] The value of the british accent in Marketing.

[44:50] Shout out to Lee Jackson who knows we love british accents!

[46:00] Boston people have accents and mumble are confusing!

[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!

[47:30] Join the Facebook Community, and connect with us on our website!

[47:40] Shout out to Joseph Kennedy as well!

[47:50] Find us on social media, and leave a review!

[48:12] Melissa’s Moment of Hustle


Contact Info for John:

John Bertino LinkedIn:

The Agency Guy Website:

Nov 9, 2017

[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!


[00:30] What’s up Creative Hustlers!

[01:00] Biggie isn’t overrated…

[01:13] Live at the Loading Dock in Little Italy, in SoCal.

[01:30] This is John’s first event on his own!

[02:35] Got to chat with Josh Fechter!

[02:40] You need to join Josh’s Facebook group!

[03:30] Here’s the Interview with Josh Fechter!

[04:00] So what is Growth Hacking and BAMF Media?

[05:00] BAMF Media was built to handle clients.

[05:21] What clients for BAMF Media look like…

[06:10] Josh growth hacked his way to Mark Zuckerberg.

[06:50] Facebook’s Developer Conference in Chicago!

[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!

[07:58] What’s in store for Live SoCal Marketing event!

[08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify.

[08:50] Where you can find Josh on the internet!

[09:30] Look for Josh on a future episode, hopefully!

[10:15] Steven was serious about if Josh could take down Zuckerberg.

[10:54] The next interview we had was Brian Lischer!

[11:17] Brian is great at Business to Business branding.

[11:50] It’s almost like Barbalicious!

[12:15] Brian is really cerebral, and very into psychology, mythology and culture.

[12:27] Brian is a really unique interview from the crowd at the event.

[12:50] It’s all about the internal brand!

[13:05] It’s the interview with Brian Lischer!

[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.

[14:08] What Brian does, and why Ignyte is different!

[14:50] It’s getting to the essence of the brand, and rebuilding around that.

[15:26] Branding is expensive but a LOT goes into it.

[16:03] It’s going to cost more to do a REBRAND wrong!

[16:33] Why Ignyte is different from others.

[16:55] The external brand is only ONE SIDE of the coin!

[17:40] For some companies, it’s about experience in store, and when calling support!

[18:49] Educating people on TRUE branding.

[19:05] What BRANDING is NOT!

[19:20] The craziest thing about branding…

[19:59] Branding is just chemicals in the brain.

[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.

[20:57] Where you can find Brian and Ignyte on the internet!

[21:33] Tons of value at the SoCal Marketing event.

[22:12] Well done to John Bertino for the event!

[22:40] Some of the great speakers on the panel.

[23:27] Moderating a panel is hard work.

[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!

[25:50] Where John and the So Cal Marketing Club live on the internet!

[26:28] John Bertino is always on the show.

[26:57] Peace Out, Creative Hustlers

[27:02] Melissa’s Moment of Hustle

Contact Info for Interviewees:


Josh Fechter Co-Founder BAMF Media  



Brian Lischer - CEO Ignyte Brands



John Bertino