What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an enthusiastic Philadelphia, we’re talking with Michelle Weinstein. She’s on a mission to utilize her superpower to help entrepreneurs close any deal, sell more products or services, value your worth, overcome any objection thrown at you, and turn a “NO” into a “YES” so you can serve more people and make a bigger impact in the world.
[00:29] What’s up Creative Hustlers!
[00:55] What’s Up, Michelle, ready to get hustling?
[01:08] What makes Michelle a creative hustler!
[01:50] Every day you have to sell yourself.
[03:20] How do you get that message across to business owner, or to the client.
[03:45] We’re just here to provide value.
[04:00] Michelle’s epiphany started back in the day at Nordstrom.
[04:32] You have to do what everyone else is not going to do.
[04:53] Michelle pitched on Shark Tank in Season 4.
[05:14] How you translate pitching on Shark Tank into the business world.
[05:50] Eating right is 80% of the health game.
[07:00] I did everything that no one else wanted to do.
[08:25] What happened with Fitsy Foods?
[10:15] Michelle created her podcast, Success Unfiltered. The stories no one talks about.
[11:30] Why doesn’t anyone ever tell you how entrepreneurship really is?
[12:00] Some uncomfortable moments that Michelle had to overcome…
[13:30] I got really good at just being a problem solver, and you get used to it.
[14:50] You gotta get really comfortable in the uncomfortable to be successful.
[15:50] Where Michelle’s inspiration and fire comes from.
[16:56] Michelle’s two parents were always hustling.
[17:55] Michelle physically could not be a housewife.
[19:00] Michelle was trapped in a corner, but she had a mission to be successful.
[19:48] Some things are out of our control, and we have to acknowledge that.
[21:00] If money wasn’t an option, what would Michelle be doing right now?
[22:11] Helping young girls with self-love, and self-esteem is Michelle’s passion non-profit.
[23:18] If you want to change who you are, and what you do, you have to make the change.
[23:40] All the Pitch Queen content is for FREE.
[24:23] How Michelle stays motivated and breaks out of the funk.
[25:30] Your body tells you when to slow down, so if you listen to your body, you won’t ever get burnt out.
[26:40] When you’re burnt out, you’re probably saying YES to everything that comes your way.
[28:30] Michelle’s focus is admirable.
[29:15] Michelle doesn’t have too much challenge in entrepreneurship because she manages her time.
[31:13] Michelle is so used to her business she’s a juggler for Cirque du Soleil!
[31:47] Aerial Yoga is one of the best physical exercises for entrepreneurship!
[34:20] When you can take personal challenges, it can transform your professional life.
[34:45] Michelle would grab healthy food with Oprah in Maui.
[36:44] Michelle is professionally annoying. “When I want to find someone, I will.”
[37:55] How all of Michelle’s life experiences and missteps affected her as an entrepreneur.
[39:30] Michelle has really seen it all in the entrepreneurial world.
[40:16] You become so highly valued and valued from so many experiences.
[41:19] Where Michelle lives on the internet.
[42:15] For more on The Creative Hustler, find us at TheCreativeHustler.com, and leave us a review!
[42:42] Melissa’s Moment of Hustle
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For today’s 3oz or Less, Steven discusses the biggest mistake brands make in their communication strategy, and his top 3 tips for on-point branding.
[00:32] What’s up Creative Hustlers, Steven here!
[00;55] Today’s topic is branding tips!
[01:38] First mistake: Not developing their personas.
[02:09] You need to get deeper into this. What makes them click.
[02:30] You need to talk to your customer!
[03:15] If you think you know your clients, you don’t. Dig deeper!
[04:06] You want to keep branding in your customer’s minds.
[04:55] Second Mistake: You are not being adaptive.
[05:14] Personalization is more important than ever.
[06:17] We don’t want to be ignorant that our audience does not all see things the same way.
[06:48] Break adaptive strategy down to a few core demographics!
[07:12] Third Mistake: You aren’t staying consistent.
[07:40] It’s the golden rule of branding, whatever it is you do, do it well and do it often.
[08:09] Every piece of content on the brand needs to be consistent to brand strategy & standards.
[08:45] You need to know who your audience is, and be adaptive in order to be consistent.
[09:10] Auditing your brand and progress is important.
[09:35] That’s a wrap, Creative Hustlers!
[09:47] Don’t miss out on The Creative Hustler’s branding blueprint!
[10:00] Melissa’s Moment of Hustle.
For today’s 3oz or Less, Steven discusses the infographic from Daisy @ CustomWriting.org and dives into 21 Ways to Increase Creativity!
[00:30] What’s up Creative Hustlers!
[00:45] Today we’re getting 21 tips for being more creative!
[01:08] Before anything, there’s a thought and a spark!
[01:37] Finding our own path to creativity
[01:50] #1: Obsess!
[02:34] Creative people require solitude to generate new ideas
[03:16] #2: Make Experiments and Prototypes!
[04:00] #3: Identify our energy killers!
[04:30] Stay in the state of optimal flow.
[04:47] #4: Relax and take a break.
[05:06] Hustle is a subjective term. Work smarter, not harder.
[05:25] Dopamine is the motivation molecule.
[05:44] 72% of people have their best ideas in the shower.
[06:20] #5: Creativity comes in a flash. How can we get inspired more?
[06:47] #6: Listen to your body clock!
[07:20] You can’t put a circle in a square. Find a harmony.
[07:46] #7: Set your limits.
[08:07] Too many options can become obstacles.
[08:32] #8: Record your ideas! Use a voice recorder to keep track of your ideas.
[10:01] #9: Change or flip your perspective.
[10:38] Distance yourself from the project to get some clarity.
[10:57] #10: GO TO SLEEP!
[11:25] Better sleep makes a better mood.
[11:34] #11: Go for a walk!
[11:54] Get away from the damn desk!
[12:12] #12: Don’t give up!
[12:45] We need to put ourselves into the place to have more ideas.
[13:00] #13: Combine ideas!
[14:04] #14: Don’t be afraid to be wrong.
[14:47] Play life in the key of Z!
[15:04] #15: Use what you have.
[15:38] #16: Borrow ideas! What’s new is the way you approach it!
[16:12] #17: Make physical & neurological connections! Learn, read, network!
[16:49] #18: Think simply! KISS = Keep It Simple Steven!
[17:43] #19: Use your imagination! Visualize it!
[18:28] Create a vision board.
[18:37] #20: Leave your safe zone! Get uncomfortable!
[19:25] #21: Stay hungry! Act like you have nothing to LOSE!
[20:12] Hope these 21 tips from Daisy @ CustomWriting.org help you!
[21:02] Melissa’s Moment of Hustle
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What’s up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday’s interview with Brian Lischer, CEO & Founder of Ignyte Branding.
[00:32] What’s up Creative Hustlers!
[00:52] Steven & Melissa have talked to Alan in SO many different places.
[01:34] Today we’re recapping Brian Lischer, from Ignyte Branding.
[02:00] We actually interviewed Brian back in September at the live event.
[02:30] The interview dived into Brian’s process in creating brands, and so much more.
[03:15] Brian has over 10 years in the agency life.
[03:30] Steven makes bromances over branding.
[04:30] What makes Brian’s agency different is the convergence of sociology, psychology and mythology.
[05:16] There is no much psychology in Marketing.
[05:30] Alan uses psychology to help understand people’s marketing strategy.
[05:48] Steven finished his first class teaching at Drexel recently.
[06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF?
[07:45] If you don’t know what YOU do differently, it’s the blind leading the blind.
[08:15] Mythology comes into play with brand archetypes and brand story.
[09:07] You have 15 years of mistakes to get you the results you’re looking for.
[10:00] Mythology is like leaving your mark, it’s a legacy.
[10:49] Mythology is to explain the unexplainable.
[12:23] Hiring & acquiring talent in your growing business.
[12:53] Brian had an outside HR firm to help with the hiring process.
[13:43] What do you look at while hiring employees & contractors?
[14:26] You can teach someone a hard skill, but you can’t teach being a part of the culture.
[15:50] Alan actually hired Melissa, because she had a drive to learn.
[17:50] You can go a lot further with a group of smart, hardworking people.
[19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on!
[20:00] Alan’s hiring process with Ignite and their growth.
[20:50] Hiring can be a lot of luck of the draw.
[21:40] Hire the right TYPES of people, instead of the right skills.
[23:10] Sometimes you can just tell when it’s not the right person.
[23:39] Hustle beats talent, when talent doesn’t hustle.
[24:08] Show up every day, and make progress!
[24:53] Brian is at IgnyteBrands.com!
[25:16] Melissa’s Moment of Hustle
What’s Up, Creative Hustlers! Today Steven, from Impact Hub Siracusa Sicily, is talking with Brian Lisher, CEO and Chief Brand Strategist with Ignyte, a badass branding firm out of San Diego, CA.
[01:04] What’s up Brian, ready to get hustling?
[01:19] Why Brian is a Creative Hustler, and more about Ignyte.
[02:25] How Brian manages converging sociology and psychology into Ignyte.
[04:37] Brian wanted to fix the brand, instead of promoting the brand.
[05:40] Even Alan has a psychology degree. The greatest marketers are psychologists.
[07:00] Started with a social media consulting contract, and moved into branding.
[08:00] Ignyte has been open for 4 years, but really 3 full years.
[9:30] How Steven defines brand.
[11:00] How Brian defines brand.
[11:35] How Brian brings data into shaping perceptions.
[13:15] It’s important to know how a CEO views you vs. a Marketing Manager.
[15:15] Why there isn’t always a direct ROI.
[16:40] Sometimes you have to adjust pricing to meet the competition.
[17:00] It’s more expensive and harder to be a change agent.
[18:45] If it comes down to arguing about price, it is probably the wrong client.
[20:26] Sometimes your competitors are 10x the price, but not 10x the value.
[21:46] Where does inspiration come from?
[23:14] Without having partners or high level staff, much of the work falls on Brian.
[24:40] How Brian deals with late night resurgence in creativity.
[25:24] Being able to do the analysis and turning it into data for creative execution is what Brian loves.
[26:40] What Brian is excited about for 2018: Growth, public speaking and more.
[29:30] Brian’s secret to balancing the building of a business is working with an HR consultant, and developing a hiring process.
[30:48] Process is everything.
[31:32] Brian’s choice for grabbing a drink with a Creative Hustler: Steve Jobs.
[33:35] People not be able to tell detail and obsession that went into a project, but they can feel it.
[36:07] Brian is a minimalist, and needs to work with others like him.
[38:19] There’s two types of people who do pitches. 10 slides & no words, or 300 slides and tons of words.
[39:15] Where Brian & Ignyte live on the internet.
[40:55] As always, check out The Creative Hustler, or Latin & Code, and please leave a review.
[41:13] Melissa’s Moment of Hustle.