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The Creative Hustler Podcast

We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.
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The Creative Hustler Podcast
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Jun 14, 2018

What’s Up, Creative Hustlers! Steven here. Today, from sunny San Diego, we’re talking with Jonathan Rivera, the self-proclaimed King of Podcasting. Like Melissa and I, he works with his wife, travels extensively, and is into building a sustainable lifestyle for him and his family.

 

[00:00] This Episode is brought to you by Latin & Code, your interim CMOs.

[00:15] What’s up Creative Hustlers!

[00:40] This interview episode is sponsored by SEMRush. Check it out and get your free 14 Day Free Trial!

[01:05] Today we’re talking to Jonathan Rivera (JR), the self-proclaimed King of Podcasting!

[01:28] Why Jonathan Rivera is a Creative Hustler!

[02:18] Being creative just doesn’t mean you’re an artist, musician…

[02:50] More about Jonathan Rivera’s story.

[03:49] What is the Podcast Factory?

[04:35] Just listening to these people helped JR, so what could it do for others?

[05:07] If you can have a collection of people doing bigger things then you, it will raise you up too.

[05:30] The quote about “you are the 5 people who spend time with the most” got JR in trouble!

[06:07] You need to draw a line in the sand with your content.

[07:20] JR is fascinated by the hate that people can give you when you hit a nerve.

[09:06] It’s not just JR spreading a message, but people are taking it and starting conversation.

[09:28] What service The Podcast Factory provides, and how it works.

[10:46] What JR’s viral video has done for his business.

[13:10] You need to have a line in the stand, and stand for something.

[14:56] JR’s strategies for attracting established entrepreneurs.

[15:30] JR gives out big welcome packages, with gifts, and asks for referrals!

[17:25] JR’s vision for his company in the future.

[18:17] JR is concerned with helping people so they can live like he lives.

[19:40] JR adopts offline tactics in an online world.

[19:50] What marketing channels JR hates!

[20:40] JR loves email marketing, podcasting, and starting to leverage YouTube.

[21:30] What a Cold Magnet is, and a story about JR’s failure.

[24:30] It’s imperative to keep pushing your brand out there in the best light. You cannot stop.

[25:50] Steven doesn’t know how to drive stick, but just like with your brand, more gas!

[26:27] JR has backed off of everything, and he is building on one channel at a time.

[28:02] You have to do what works for you for marketing.

[28:26] How JR makes it work to travel, work and live with his wife.

[29:50] As JR’s son was adopted, they could not do daycare because it would screw up the bonding process.

[31:30] When his son was born, they couldn’t do the long days, but they realized they didn’t have to stay in one place.

[32:00] It is possible to work remotely, travel, make money if you do the work.

[33:44] Who’s going to care more than your partner?

[34:25] The biggest challenge with working with your spouse.

[35:15] Wednesday is JR’s quiet time and free day for him.

[36:40] Men and women communicate and work in different ways.

[37:12] JR did a Colby assessment.

[38:06] JR would have a coffee with Donald Trump, because he’s a master persuader.

[40:26] That’s a wrap, Creative Hustlers.

[40:36] Where JR lives on the internet.

[41:10] Don’t forget to visit us at TheCreativeHustler.com, and leave us a review on iTunes.

[41:20] Melissa’s Moment of Hustle

 

Contact Jonathan Rivera:

http://thepodcastfactory.com/

https://www.facebook.com/podcastfactory/

https://www.facebook.com/groups/authoritypodcasting/

https://www.youtube.com/channel/UCS4f9iGFspp3AG9KXQAjp_w

Jun 12, 2018

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results. He has also been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity.

[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.

[00:16] What’s up Creative Hustlers!

[00:45] This interview is sponsored by SEMRush. Check it out, and get your 14 day free trial now!

[01:02] Today we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service  helping marketers prove ROI and improve results!

[01:28] 60 seconds to find out more about Allen Gannett and why he’s a creative hustler.

[02:17] Where did the quest to find about about creativity, and how people use it?

[04:00] We sometimes mix together the technical skills with the actual talent of creativity which is ideas.

[04:33] The story of Mozart is the best example of technical skills, not the idea of creativity.

[06:00] Allen’s book. The Creative Curve, will be available June 12th, everywhere books are sold!

[06:45] What is TrackMaven, and what is the value proposition for it?

[07:22] The whole idea for TrackMaven is to stop making your Social Media Manager be a data scientist.

[07:40] A Marketer’s outsourced Right Brain, taking 25 different channels to get your data.

[08:04] It’s primarily social, but also content marketing, paid social, earned media, and web analytics.

[08:33] TrackMaven gives the data to prove it works, but also gives recommendations to improve.

[09:22] Allen uses this tool for his own marketing, and how it’s worked for him, and his business.

[10:00] You can get amazing engagement on LinkedIn, and Allen found that trend earlier than competitors.

[10:30] The cool kids are moving to LinkedIn.

[11:00] Why Allen and TrackMaven is different from the competitors.

[12:00] Allen’s intended clients for TrackMaven.

[12:54] TrackMaven’s customer acquisition strategy, and they do all of the above to attract clients.

[13:44] One marketing strategy that Allen is staying away from because it’s difficult.

[15:03] What Twitter needs to do to improve from a marketing standpoint.

[16:30] Bring the C-level executive to the forefront to promote transparency.

[17:50] Allen is so excited for his book to release because he’s been working on it for the last few years.

[19:25] What Allen does on the days where everything sucks and he doesn’t want to do it anymore.

[20:00] Creatives surround themselves with other creatives. They look to the future, instead of the past.

[22:55] Creativity is ageless, and you don’t have to start when you’re young.

[23:40] We mistake initial difficulty as a lack of creativity or inability to be creative.

[24:10] The most talented people are often the ones who practice the most.

[25:05] Allen would grab a gin & tonic with Andy Warhol.

[26:30] That’s a Wrap Creative Hustlers, find out where Allen lives on the internet.

[26:45] Check us out at TheCreativeHustler.com and LatinandCode.com, and please leave us a review!

[27:06] Melissa’s Moment of Hustle

 

Contact Allen Gannett:

Allen.xyz

Buy his book

Jun 7, 2018

[Live] In today’s episode, The Creative Hustler covers the Empowered Women in Digital event.

[00:34] What’s up Creative Hustlers! Live from the Empowered Women in Digital event!

[00:40] Melissa is moderating the panel, and is very excited!

[01:00] The event is happening on International Women’s Day

[01:23] On the panel tonight, Michelle Weinstein, the Pitch Queen

[01:49] Also, Mariesa Freedman, the Executive Cat Herder.

[02:28] Mia Davis, who hasn’t been on the podcast, but she’s been an influencer for awhile.

[03:07] Mia transformed her business, and went through a major rebrand, and it was all public.

[04:05] How Melissa feels about moderating this panel!

[04:55] This is the year of public speaking.

[05:29] Steven’s speech to prepare to go on stage!

[05:50] Let’s chat with Kevin Koskella.

[06:13] The room is packet with women and free drinks.

[07:28] Kevin’s new project - WorkHero.

[08:40] WorkHero: If you’ve got tasks, we can handle anything.

[09:06] Many people have struggles with menial tasks, when they shouldn’t have to.

[09:47] WorkHero helps people with Wordpress. Any issue you can think of.

[10:07] WorkHero even offers graphic design, and it’s unlimited with they’ll do for you.

[11:05] Check it out! UseWorkHero.com, and get a 5 Day Free Trial.

[11:36] There’s a form to fill out about your project, and they’ll get back to you.

[13:00] We’re here with Todd Meisler from ZD Design.

[13:11] Todd founded SEM San Diego, with some others to create SoCal Marketing Club.

[13:44] What’s new with ZD Design! They work as business coaches for small businesses and help them get everything looking good.

[14:56] What Empowered in Digital means to Todd.

[15:47] Everyone deserves recognition, women or men.

[16:00] Where you can find Todd on the internet.

[16:48] We’re joined by Mia Davies, one of the panelists.

[17:14] A little about Mia and her business.

[18:03] What being empowered in digital means to Mia.

[18:52] One interesting fact about Mia. She’s now going by Mia Rene!

[20:05] Back with Michelle Weinstein, who was previous on the podcast!

[20:59] What empowered in digital means to Michelle!

[22:02] Businesses and entrepreneurs are embracing the changes and transformation.

[22:17] What Michelle is most excited about for tonight’s panel!

[22:55] That Empowered Women in Digital was an outstanding panel!

[23:13] Melissa crushed it as the panel moderator.

[24:00] Each person brought their own unique spin to the discussion.

[25:06] We’re joined by Maresa Friedman, the last of the panelists and another past podcast guest.

[25:48] Everyone on the panel was a badass.

[26:04] As a woman, you get multiple titles. Entrepreneur, CEO, Mom, Wife. You gotta be in different headspace.

[26:46] What does being a mom and an entrepreneur do for Maresa.

[27:12] Maresa treats her family like a client, she schedules time with them.

[27:58] Maresa’s husband is supportive, and it is so important to what she does.

[28:43] You need a team around you at all time.

[29:15] Maresa is the least digital person on the panel, but she’s still killing it.

[30:20] It’s not all about conducting your business online, and you are NOT for everybody.

[32:00] With the wrong people, time goes by SO slow.

[33:00] We’re all doing things different, because there’s different paths to success.

[33:33] Where you can find Maresa on the internet.

[34:00] Maresa did a TEDX Talk on May 19th on social media and awareness.

[35:39] Maresa will be a guest again soon.

[35:56] We’re joined by Melissa and John Bertino.

[36:27] Melissa seriously crushed it as a panel moderator!

[37:20] Melissa didn’t know there was going to be theme music.

[38:07] Melissa had to nail the intro, and she completely set the tone for the whole panel.

[39:12] SoCal Marketing Club has been going through a pivot.

[39:48] SCMC is transitioning into John’s passion project, and marketing is a lifestyle.

[41:30] It’s empowering that we have a great crowd of women who are making the change to entrepreneur life.

[42:04] John didn’t give Melissa the opportunity, she GRABBED that opportunity because she deserves it.

[42:41] The panel was made up of some badass babes that Melissa got to lead and she didn’t doubt herself.

[43:42] How Melissa prepared to be a panel moderator.

[44:39] Each women brought something different, and something someone could relate to.

[45:00] The panel was Mia Davies, Michelle Weinstein, and Maresa Friedman.

[46:10] Maresa is a mom, who travels a lot, and she balances her kids sending her messages that they miss her and crying, while you’re trying to be a digital badass.

[47:07] Now, John resonated with Maresa, because he is away from his family.

[48:05] Everyone found something that they resonated with.

[48:22] What stuck out to Melissa from tonight.

[48:53] You’re either going to repel people, or attract people, but you don’t want to be in-between.

[49:19] You didn’t need to be a coach to find value from this panel.

[51:12] The Loading Dock in San Diego lends itself to events like this! Great space.

[52:37] This event is in sunny San Diego, in Little Italy, which The Loading Dock is business in the front, and party in the back. It’s worth it for out of market people to come.

[54:11] Constructive feedback on moderating a panel better.

[55:42] Great Q&A questions for the panel, and it really challenged them.

[56:55] There’s will always be a bit of sleez in selling, but you don’t have to be sleezy.

[58:20] What Melissa felt she did good, and what she felt was bad.

[59:50] The core four from Episode 1 to Episode 114.

[01:00:33] That’s a Wrap, Creative Hustlers! Check the show notes for links to all guests, and visit us on iTunes and Spotify and leave a review!

[01:01:17] Peace out, Creative Hustlers!

[01:01:25] Melissa’s Moment of Hustle.



Contact:

 

SoCal Marketing Club

@SCMarketingClub

 

Kevin Koskella:

https://useworkhero.com/

 

Todd Meisler:

http://www.zddesignagency.com/

https://twitter.com/zddesign

https://www.facebook.com/ZDdesign

 

Mia Davies:

www.miadavies.com/businessplanning

www.facebook.com/miadaviesfanpage

 

Michelle Weinstein:

http://www.thepitchqueen.com/own-your-worth/

@thepitchqueen

 

Maresa Friedman:

https://www.executivecatherder.com/

https://www.instagram.com/maresasd/?hl=en

@MaresaFriedman

Jun 5, 2018

[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we’re talking with Wendy Kim, an entrepreneur, blogger, public speaker and business coach.

[00:00] The Creative Hustler is brought to you by your interim CMOs, Latin & Code!

[00:43] Today’s episode is sponsored by SEMRush! Check out and get a free trial at TheCreativeHustler.com/SEMRush

[01:07] What’s up Creative Hustlers, today we’re talking to Wendy Kim!

[01:12] What’s up Wendy! Tell us about yourself, and what makes YOU a Creative Hustler!

[01:25] When Wendy thinks of a hustler, she thinks of a mom!

[02:30] Wendy was in the corporate world for 15 years, but she couldn’t do it all. Taking care of family, yourself and a demanding job… so she had to get Creative!

[03:50] Being a creative hustler isn’t working yourself to the bone, but how can you be more and do less?

[04:48] People don’t always realize what Creative Hustler actually means!

[05:29] How Wendy went from corporate life to helping mother’s realize their dreams.

[06:25] Wendy couldn’t live like that anymore, so she tried to figure out what skill she had that could help people!

[07:13] Wendy’s background was program management for Playstation, and she moved into an entrepreneur focused on finances first.

[07:52] You need to be clear on what your WHY is.

[08:21] Just because you’re a mom, doesn’t mean you can’t be a successful entrepreneur.

[09:10] Wendy kept getting moms asking her how she built her business, and she stepping into coaching them, and that’s her now focus!

[09:39] What Wendy does for Moms!

[10:30] Wendy helps moms with a timeline, a plan, and accountability to succeed.

[11:24] Having accountability as a Creative Hustler is so important.

[11:40] When you start a new traditional job, you usually get a buddy or a mentor. Whereas, when you start your business, you have a desk and YouTube.

[13:28] It takes a community to be an entrepreneur.

[14:00] You need an ECOsystem, not an EGOsystem as an entrepreneur.

[15:00] How to lose your ego when you’re an entrepreneur.

[15:50] Wendy followed the formula, checked all the boxes to get success, so she thought it would be easy to transition into entrepreneur life, but she was wrong!

[17:20] Entrepreneurs need a team they can outsource to!

[18:40] You don’t need to hide behind technology! You can tell people you have a business right away!

[19:27] With her Facebook group, Wendy wants to empower moms both in their business and in their life!

[22:29] Building a community in your Facebook groups, and run it like a Mastermind.

[23:33] Mindset is Wendy’s biggest challenge for entrepreneur life.

[25:10] If you do the right things for yourself and other people, you will feel better and be the type of person people want to be around.

[26:40] People wear their work hours as a badge of honor in society today, and it’s wrong.

[27:23] Wendy is all about being PRESENT for your clients.

[28:28] Having headspace allows you to come back with a refreshed mind.

[29:00] Wendy takes more vacations & more time with her family now.

[29:30] It comes down to ego and self-worth. People need validation by being busy.

[30:00] You’re never going to get enough external validation, you need internal!

[31:45] When you leave America, you realize there’s another way to live!

[33:20] This year, Wendy is not eating lunch while working.

[33:55] ImpactHub Siracusa made lunch for everyone to have a break.

[35:00] Traveling gives you empathy, and you need empathy to be an entrepreneur.

[36:50] Doing what you’re passionate about philanthropically is amazing.

[37:15] There’s more to life than just working!

[38:00] Wendy would have a kombucha with Oprah in the Promised Land, because she inspires her.

[40:34] Where Wendy lives on the internet!

[40:50] Wendy has a free worksheet to find your passion!

[41:28] Don’t forget to check out The Creative Hustler on Facebook, Twitter, and please leave a review on iTunes and Stitcher!

[41:56] Melissa’s Moment of Hustle

 

Contact Wendy Kim:

Email: wendy@yourdreamrealized.com

Blog/Website: http://www.yourdreamrealized.com

Facebook Group- Empower Moms: https://www.facebook.com/groups/304286626640528/?ref=br_rs

May 31, 2018

What’s Up, Creative Hustlers! Steven here. Today, from sunny San Diego, we’re talking with Corey Moss, an AV writer and media professional as well as the host and producer of multiple podcasts including The AV Life, The Collaboration Factor, and Convergent Tech Talk.

[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs, Latin & Code.

[00:40] This interview episode is brought to you by SEMRush. Get your 14 day free trial now!

[01:01] What’s up, Creative Hustlers! Steven here!

[01:30] Why Corey is a creative hustler.

[03:10] Corey & his friends know technology, and they’re funny so they started Cavalry Life, and it turned into AV Life.

[04:05] Corey found his creativity with doing podcasts.

[05:06] Steven works for Open-Eye Global, and works to bring technology, AV, and marketing together to create an experience.

[05:49] Corey is excited about digital signage.

[08:15] Digital Signage can be used by anyone to drive home value.

[09:15] Corey runs 3 podcasts, and the 4th is coming soon!

[09:40] Corey produces The AV Life, and sometimes host or co-hosts the podcast as well.

[09:50] Katie McGregor Bennett also hosts as well, and hosts some other shows. Michelle Larette is now the new host of Convergent Tech Talk.

[10:55] How Corey ended up have 11-14 people in the podcast room!

[11:45] Corey has a co-host addiction, and the love of Zoom video call.

[12:15] How Corey handles multiple voices on one podcast.

[14:30] Being on Corey’s podcast caused Steven & Brian to decide to do another podcast.

[15:12] You don’t need to be captive with a podcast, like you do with video.

[15:45] Corey has been an audio podcaster from the beginning, and you can put on a podcast and it’s easier then viewing something.

[17:00] Corey is getting into video this year, but podcasting is the method for delivering content.

[17:50] Starting a lot of little fires, because some naturally extinguish themselves, but others blow up!

[19:30] Podcast is a great way to build relationships and build business.

[20:40] Inviting someone on your podcast is a great way to start a conversation with someone.

[22:45] It’s not hard to sell a podcast, and if you’re a relational person, you can definitely do it.

[23:36] Corey’s biggest challenge with podcasts, scheduling.

[26:40] Corey has always been recording his podcasts at 8pm, but then he got more flexible with the different days and times.

[27:50] Podcasting is so hot, it’s got to become its own business.

[28:57] Corey will do testers for new podcasts, but he’s been getting paid from the word Go!

[29:46] Forgetting to turn off mute is the running joke on The AV Life.

[30:11] Corey could not pick one Creative Hustler because there are SO many people out there in the AV world that are amazing. He’d just meet with all the people, but Steven is his favorite!

[31:47] AV has moved from just tech into a creative realm.

[32:55] AV is about involving all the senses, it’s an experience.

[33:40] Consumers are getting smarter, and they are expecting that experience so, you gotta give it to them.

[34:10] That’s a Wrap, Creative Hustlers!

[34:25] Where Corey lives on the internet!

[35:25] Don’t forget to visit The Creative Hustler on all the social media, and leave a review!

[35:44] Peace out, Creative Hustlers!

[35:54] Melissa’s Moment of Hustle

 

Contact:

www.convergentav.net

https://www.linkedin.com/in/mosscorey/

https://twitter.com/CBMoss

May 24, 2018

[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an unfortunately rainy Las Vegas, we’re talking with Laura Petersen, AKA the: Laptop Laura… She’s a math and psychology teacher turned persuasive writing expert, podcaster, speaker, course creator and an Amazon best-selling book launch strategist. Wow!

[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs - Latin & Code!

[00:44] This episode is sponsored by SEMRush, your all in one tool for marketing professionals! Check it out and get a free trial!

[1:00] What’s up, Creative Hustlers! Today we’re chatting with Laura Petersen, aka, Laptop Laura!

[01:30] A little about Laura, and why she’s a Creative Hustler!

[02:30] Laura didn’t take any fun, creative classes in high school, because she focused on books!

[03:05] Laura grows as a business person and allows creativity to be a part of her daily life.

[03:25] Where is the intersection between creativity and business?

[03:54] How Laura discovered entrepreneurship.

[05:10] Laura’s study abroad experience.

[06:25] Laura was on the trampoline team at her German university.

[08:20] Laura also learned to salsa, which ignited her creative side.

[09:17] How studying abroad and Rich Dad, Poor Dad changed Laura’s path.

[11:40] Where’s the $50,000 a year starting job after college?

[12:20] Laura moved to Phoenix and started trying to become an entrepreneur, but nothing worked.

[13:08] Laura ran back to education and got her master’s and teaching credentials from University of Phoenix.

[14:00] Laura used every summer to travel, but teaching is still too rigid for her.

[14:27] Laura turned 30 and decided to become an entrepreneur.

[15:12] Fifteen years later, psychology and messaging is everywhere.

[15:53] Laura’s value proposition for her clients.

[16:50] How Laura coaches podcasters to Amazon best-selling books.

[17:27] How to find Laura’s course, copythatpops.com/bestseller.

[18:45] Amazon is a massive platform that can’t be denied.

[19:45] There’s social proof around saying you’re a “Best-Selling” author.

[20:18] What being a best-selling author has done for Laura’s brand.

[21:20] Laura got street cred for her business.

[22:42] The marketing channel that Laura will always avoid.

[24:43] Laura loves Facebook IM, and referrals.

[25:31] Laura is part of The Best-Selling Author Posse.

[26:06] Laura plans to get better at Facebook Ads and Pinterest Ads this year.

[27:07] Pinterest Ads are underpriced attention.

[28:40] Pinterest Ads, people say longer, better ROI and it’s got more longevity.

[29:46] Laura’s target audience about raising up women but she doesn’t target gender specifically.

[31:50] What Laura experience with travel and culture has done for her and her business.

[34:17] Laura would have coconut latte with Neil Degrasse Tyson by the Hayden Planetarium

[36:20] That’s a Wrap Creative Hustlers!

[36:40] Where Laura lives on the Internet!

[37:09] Check us out at TheCreativeHustler.com, and leave us a review!

[37:46] Melissa’s Moment of Hustle


Contact:

Facebook: @LaptopLaura --- facebook.com/LaptopLaura

Facebook: @CopyThatPops --- facebook.com/CopyThatPops

Twitter: @LaptopLaura --- twitter.com/LaptopLaura

Instagram: @LaptopLaura --- instagram.com/LaptopLaura

Instagram: @CopyThatPops --- instagram.com/CopyThatPops

LinkedIn: @LauraPetersen --- linkedin.com/in/laurapetersen

May 18, 2018

Saying NO in business!

Have you ever heard this question before… “Do you have time for me to pick your brain for 1 hour?”

Yes, if you join my mastermind

Yes, if you want to buy a weekly consulting package

Or... NO! Because if we give everyone 1 hour of our time, half our week would be gone. Time is valuable and we have to know when to say no!

This podcast is based on this week’s blog “Saying NO as a Creative & Entrepreneur

[1:20] Setting expectations and boundaries

[1:43] Borrowing time

[3:08] When is it okay to say no and when is okay to say yes

[4:07] Vet your listener

[4:20] Your 1st-degree circle

[4:44] Where does the catch up begin and the consulting begin

[5:10] Ways to add value

[5:38] Give them resources

[5:44] Jessica Yarbourgh - Eliminate Limiting Belief & Sell with Confidence

[5:47] Brian Lischer - Bringing Psychology into Branding

[5:57] Point them in the right direction to continue to research and gather the right information  

[6:59] If you’re meeting someone, set the purpose of the meeting and the outcome you’re hoping to leave with

[7:25] Set the tone of the meeting

[8:37] Set expectations from the beginning of the meeting - 20 minutes, 30 minutes, 1 hour, etc

[9:00] Saying NO to a prospective client that don’t fit within your core values

[10:20] Saying NO within your own business on projects

[11:12] “Kills Your Babies” and saying NO

[11:20] Mike Jones - Building Remarkable Brands & Branding Stories

[11:35] Sometimes projects and relationships aren’t working out and the sooner we can cut the cord the sooner we can all move forward

Need branding and marketing help? Work with Steven and Melissa!

Latin & Code, LLC

Apr 20, 2018

What’s Up, Creative Hustlers! Steven & Melissa here for another BONUS 3oz or Less episode. You know what Melissa, I think from here we’re just going to start calling these “bonus” episodes than 3oz or less. So much easier to say and remember. Plus it’s straight to the point.

Information also provided by Steve Blank’s blog, “Do Pivots Matter?’

  • [1:46] What is a pivot?
    • Steven Blank from steveblank.com describes it as “A pivot is a substantive change to one or more of the 9 business model canvas components.”
  • [2:20] A reactive pivot versus a proactive pivot
    • [2:36] Reactive pivot = making abrupt business changes based off of unforeseen challenges  
      • [3:20] Losing a huge client w/o having a proper business development strategy
      • [3:44] When you’re not being proactive with business development
      • [4:29] Having a key team member abruptly put their two weeks in or stop showing up for work (especially true in the freelancer world)
    • [5:21] Proactive pivot = Planning and putting a strategy behind making a business change
      • [6:18] Validating an idea for a set period and having a contingency plan as a backup
      • [6:58] Creating a 60/90 day action plan to complete a project or task
      • [7:19] Listening and fitting your product / service offering to fit your audience’s needs / wants
  • [8:02] Pivoting within the 9 business model canvas components
    • Key Partners
    • Key Activities
    • Key Resources
    • Value Propositions
    • Customer Relationships
    • Channels
    • Customer Segments
    • Cost Structure
    • Revenue Streams

Thank you to Steve Blank for the great insight!

Follow Steve Blank:

Twitter: https://twitter.com/sgblank
Website: https://steveblank.com/2014/01/14/whats-a-pivot/
Inc: https://www.inc.com/steve-blank/9-most-important-elements-successful-startups.html

Apr 12, 2018

Today on The Creative Hustler, Steven, Melissa and Alan recap Tuesday’s interview with Paige Wilhide. Paige is the founder of Paige Media, a video agency specifically for building personal brands.

[00:30] What’s up Creative Hustlers!

[01:06] Steven & Melissa went to visit Alan!

[02:02] Shout out to Nicole Lilioa, she introduced us to Paige.

[03:20] Shout out to WeWork!

[03:55] Paige is an old soul.

[05:25] Video is about consistency.

[06:30] Paige Media has a video strategy package and other services on her site.

[07:12] Don’t just do a video for the sake of doing it.

[08:30] Paige has affordable services on her website, geared to personal branding.

[08:55] Putting your prices on your website. Good or bad?

[09:44] Creative Hustler likes putting prices on the website.

[10:30] Prices may only to apply to a certain size clientele.

[10:50] Paige focuses on personal branding for influencers.

[11:20] Paige’s starting package is $497

[11:30] Video content: What do you do with all of it?

[12:15] We’re giving Sling Studio a shot for video content.

[12:55] Paige has moved to L.A from New York City.

[13:27] We live in the age of the internet, so if you move you don’t have to start over.

[14:15] Personal branding is big in L.A

[15:50] It’s about working smarter, not harder.

[15:19] Check out Paige at her website PaigeMedia.com

[15:40] If you do video right, you can turn it into 5 pieces of content.

[16:20] You need to tag your video right to leverage SEO.

[17:03] Google bought YouTube because it’s the second biggest search engine!

[17:40] SEO takes in all the different sites. Take pieces of content and post to LinkedIn, Instagram, Snapchat, Facebook!

[18:12] Leveraging video to rank!

[19:15] Having video helps your marketing and your branding!

[19:45] If you do it right, you’ll captivate an audience.

[20:00] Your video is your short game, and your SEO is the long game.

[20:25] Did video kill the radio star?

[20:35] That’s a Wrap, Creative Hustler! Please leave us a review, and check us out at TheCreativeHustler.com and LatinandCode.com

[21:14] Melissa’s Moment of Hustle



Contact:

Instagram: @paigemedia

Website: www.paigemedia.com

YouTube: https://www.youtube.com/paigemediaco

bit.ly/PMfreebie

Apr 10, 2018

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, New York, we’re talking with Paige Wilhide, founder of Paige Media, a video agency specifically for building personal brands. And you know that’s right up our alley.

[00:30] What’s up Creative Hustlers!

[00:53] Who Paige is, and how she’s a Creative Hustler!

[01:55] Paige doesn’t give up, and she has fun in her work.

[02:50] How Paige got started with Paige Media!

[05:00] Paige was big in Japan!

[06:25] How Paige stands out in an oversaturated video market!

[07:23] You must be fun to work with - that’s how Paige stands out.

[08:00] Make your personality shine, no matter what your business is.

[09:20] You want people to binge-watch you!

[10:00] Paige uses email marketing and Instagram stories to attract customers.

[11:55] Paige gets collaborations from Instagram.

[13:30] People have amazing Instagram copy, but in person, they are boring!

[14:45] It’s easy to create whatever you want online.

[15:20] It’s about knowing yourself, loving yourself, and knowing what you bring to the table.

[16:25] Paige isn’t a big Facebook person.

[18:10] Facebook has become way too many shiny objects.

[18:57] Paige is now in Los Angeles, and has left New York City!

[19:58] Paige is getting new clients, and going into a new Chapter!

[20:00] SoCal, you pay for the sun tax.

[22:25] How Paige is navigating the challenges of entrepreneurship and moving.

[24:20] We’re all still connected always, even if we’re miles apart.

[25:24] Paige would have coffee with Bethanny Frankel.

[26:50] Do your daily actions and your core values align?

[28:27] Where Paige lives on the internet!

[29:00] Don’t forget to leave a review, or visit us at TheCreativeHustler or LatinandCode.

[29:52] Melissa’s Moment of Hustle

 

Links:

Instagram: @paigemedia

Website: www.paigemedia.com

YouTube: https://www.youtube.com/paigemediaco

bit.ly/PMfreebie

Apr 5, 2018

Today from Las Vegas, Steven, Melissa, and Alan recap Tuesday’s interview with Mira Zaki. Mira is a Seattle born, Manhattan-based photographer on a mission to empower women through transformative photoshoots.

 

[00:30] What’s up Creative Hustlers!

[00:50] Mira Zaki’s episode released Tuesday.

[01:17] She’s a photographer who approaches her work with intuition.

[01:30] Intuition and empathy are involved in everything.

[02:30] Intuition trumps data.

[03:20] We all numbers, but it’s not human to just use data.

[04:00] Data is like the lumber, and intuition is like the Architect.

[05:00] a Brand is all about the intuition.

[05:50] When we’re able to combine data, with intuition, there’s a recipe for something special.

[06:10] There’s an emphasis on data, and you can be hurting your brand.

[07:03] Mira is overstimulated, so she doesn’t have lack of inspiration.

[07:55] Mira is an empath. She did say that.

[08:22] Empaths can sense people’s feelings even if they don’t say it.

[08:50] Empaths can get inspiration from what they are saying, and what they are NOT saying.

[09:45] Empathy can be subtle, or it can be reading their body language or facial expressions.

[10:30] Mira makes a living off a business run on emotions and empathy.

[11:07] A lot of people suppress their own intuition, they don’t trust their gut.

[11:40] If someone is going to photograph me, I’d want them to bring out the best or the unseen in me.

[12:20] Being about to sense how her clients feel is Mira’s value proposition.

[13:20] Mira listens to Pearl Jam to help her mood.

[13:55] Melissa and Alan worked close to a family member of Eddie Vedder.

[14:45] Mira would grab whiskey with Salvador Dali.

[16:00] Salvador Dali had 10 names.

[16:30] Mira and Dali would probably have a fantastic night because they are so similar.

[17:05] Mira’s traveling has given her time and space.

[18:00] It gives you the space to dream big and grow.

[19:00] Steven & Melissa will be traveling for another 6 months.

[20:02] That’s a Wrap, Creative Hustlers!

[20:18] Leave us a review! Peace Out!

[20:35] Melissa’s Moment of Hustle



Contact:

MiraZaki.com

https://twitter.com/mirazakiphoto

https://www.instagram.com/mirazakiphoto/

https://www.facebook.com/MiraZakiPhotography/

Apr 3, 2018

What’s Up, Creative Hustlers! Steven here. Today, from wet & cold Boston, I’m talking with Mira Zaki. She’s a Seattle born, Manhattan based photographer on a mission to empower women through transformative photoshoots.

 

[00:30] What’s up Creative Hustlers!

[00:44] Ciao Mira, ready to get hustling?

[00:57] Mira is in Southern CA right now.

[01:38] A little bit about Mira and what makes her a Creative Hustler!

[02:40] The idea of healing through photography.

[03:00] Mira is an empath and intuitive, and it comes into her photography.

[04:25] We make our decisions based on visuals, so let’s make it a positive photo.

[05:29] How Mira connected Photography and her empath/intuitive skills to heal through a lens!

[05:58] Do clients come for the photography, or the healing?

[06:55] Mira’s photoshoots are full service and a party!

[08:19] Mira’s inspiration to keep going: There are SO many stories to tell.

[09:20] Mira is starting a project on Puerto Rico, a photo-essay to share their struggling.

[09:54] Steven & Melissa adopted 3 Puerto Ricans to help them with the hurricane.

[10:26] What do you do on the days where you DON’T have the inspiration?

[10:55] Mira is overstimulated, so she rarely feels no inspiration, but if she needs it, she puts on Pearl Jam, and gives herself permission to not create every moment.

[12:25] Lack of inspiration is a moment for you to recalibrate, and step back.

[13:20] TRUST THE PROCESS!

[13:53] Mira is excited about her 3 book series, and she’s proposing a photo and travel book about Seattle, and she’s photographing a WWE Cookbook!

[15:02] Steven is really excited about the WWE Cookbook.

[15:55] Mira’s struggle is powering down, and taking care of herself.

[16:30] Entrepreneur burnout is real. It’s about the bounce-back!

[17:14] Mira’s piece of advice for fellow Hustlers -- Sleep!

[17:58] Mira has a deep spiritual connection with Paris, but it’s tied with New York City for her favorite place she’s been.

[19:00] New York is full of possibilities and diversity.

[20:00] Mira would meet Salvador Dali for a glass of whiskey.

[20:50] The idea of intuition, and how it impacts Mira’s photography style in different cities.

[22:22] Because everything is a possibility, Mira gets overwhelmed with ideas, but it is never too much for her.

[23:11] How travel and experiencing other cultures impacted Mira. Her first trip was to Egypt as a child, and it gives her gratitude and awareness, and travel gives you the space to enjoy something.

[24:30] Travel gives you the ability to focus.

[24:41] That’s a wrap, Creative Hustlers.

[24:48] Where Mira lives on the internet.

[25:39] You can check us out on TheCreativeHustler.com and LatinandCode.com, and please leave a review!

[26:10] Melissa’s Moment of Hustle

 

Contact:

MiraZaki.com

https://twitter.com/mirazakiphoto

https://www.instagram.com/mirazakiphoto/

https://www.facebook.com/MiraZakiPhotography/

Mar 29, 2018

In today’s episode, Steven, Melissa, and Alan recap Tuesday’s interview with Ashley Ward. Ashley is an international corporate speaker for SEMrush, and dropped a whole lot of knowledge on Tuesday's episode, and as an added bonus, don’t forget to Try a free 14-day SEMrush Trial HERE!

[00:32] What’s up Creative Hustlers! From Las Vegas, it’s Steven, Melissa, and Alan!

[00:50] There are slot machines everywhere in Vegas. Everywhere.

[01:55] Ashley Ward has been coming in conversations a lot.

[02:17] Callback to the Alan and Josh Roush’s Creative Hustler Takeover, where we met Ashley!

[02:50] SEMrush has expanded their toolkit. All-in-one for your digital marketing needs!

[03:40] SEMrush is a combination of tools, including pulls your keyword ranking, page performance, competitor performance and auditing, monitor backlinks, and so much more.

[04:20] It used to be SEODigger and now it is SEMrush, and Alan uses it now.

[04:30] Not all software reports rankings correctly, but SEMrush does.

[05:03] What’s the importance of backlinks?

[05:50] SEM/SEO is Alan’s wheelhouse.

[06:24] A 3oz or Less with Ashley and Alan together! Information galore!

[06:59] Ashley actually travels 2.5 weeks every month, but is based out of San Diego.

[07:25] The change in backlinking now. Relevance matters!

[08:13] JC Penny got a penalty from Google for too many random backlinks.

[08:45] Best way to get backlinks is to create great content and get it in front of influencers.

[09:10] SEMrush gives you info on who’s talking about your subjects.

[09:49] SEMrush is a consolidated toolkit, and you really only need a few other things and you’re good to go!

[10:20] Ashley is always traveling, at least half the year. She flies to Russia, Germany, Prague, Australia, and Philadelphia.

[11:06] SEMrush is a sponsor of SoCal Marketing Club.

[11:30] Having the support of SEMrush and what they are trying to do in the industry to avoid toolkit overload!

[12:31] When Ashley does her corporate speeches, she does a lot of teaching, demos and workshops as well.

[12:50] Ashley is hosting the SoCal Marketing Club event in July 2018 with workshops on SEMrush!

[13:20] Alan wants to get an educational license for his classes!

[13:55] Mobile SEO is different then Desktop SEO.

[14:46] Google has changed their ranking to focus on mobile first indexing. Speed, conversion rate and so much more.

[15:55] Alan just got an iPad, and that’s the more prevalent way to access information.

[16:27] Tools need to adapt to mobile first outlook.

[16:47] Speaking of adapting, Ashley picked Bob Dylan as her creative hustler!

[17:38] Bob Dylan isn’t a traditional choice for a Creative Hustler, but it is a great one.

[17:58] That’s a wrap, Creative Hustlers! Don’t forget to leave us a review, and stay tuned!

[18:21] Big shout out to SEMrush!

[18:42] Melissa’s Moment of Hustle

 

Contact:

https://twitter.com/ashleymadhatter

Email: ashely.ward@SEMRUSH.com

SEMrush.com

 

Don’t forget to Try a free 14-day SEMrush HERE!

Mar 27, 2018

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we’re talking with Ashley Ward, an international corporate speaker for SEMrush , an all-in-one marketing toolkit for digital marketing professionals.

**side note Try a free 14-day SEMrush Trial HERE!**

[00:30] What’s up, Creative Hustlers?

[00:35] Today we’re talking to Ashley Ward!

[00:53] What makes Ashley a Creative Hustler!

[01:09] She started from the bottom, and now she’s here!

[02:05] What does a international corporate speaker actually do?

[03:00] Ashley does a lot of demos on SEMrush, as well as teaching digital marketing.

[03:45] Ashley writes each presentation specifically for each group she presents to.

[04:54] Ashley tries to be as knowledgeable as possible.

[05:20]  What SEMrush is and the problem it solves!

[07:00] SEMrush is constantly adding to it’s toolkit, and figure out how to bridge the gap between tools.

[08:37] How SEMrush gets feedback from their users!

[09:30] The easier you make it for customers to engage with you, the more they are going to!

[09:57] How Ashley got to where she is now!

[11:11] Ashley fell into digital marketing from journalism!

[12:35] Ashley is terrible at saying No, but it paid off in the beginning

[13:00] Ashley is on the road 2.5 weeks of every month!

[14:12] Biggest challenge is planes without WIFI, and working with people in different time zones.

[15:20] Ashley’s advice is to take care of yourself a lot! Travel burnout is REAL!

[16:25] When you’re in the middle of the work, you lose sight of why you’re doing it.

[17:00] Steven and Melissa did hot yoga to get out of the work zone.

[18:40] What Ashley is excited about this year and beyond. Mobile indexing, and SEM RUSH’s Mobile audit tool!

[20:22] Keywords actually change from desktop and mobile - mobile is about quick answers.

[22:19] People are often on their mobile phone while doing others things, like watching tv, cooking, etc.

[23:17] You gotta look at your customer’s intent, not just mobile optimized sites.

[24:37] Content is the number one marketing tool for businesses. Especially interactive elements: podcasts, quizzes, videos.

[25:36] Ashley loves & hates live videos!

[27:50] The content you get posted online gets diluted, you need to find a way to be unique!

[29:00] What Ashley loves about what GaryVee does!

[30:30] Ashley would have a whiskey with Bob Dylan!

[31:50] It’s a good interview when Melissa gets goosebumps!

[32:30] What is amazing about Bob Dylan!

[34:10] How traveling and other cultures impacted Ashley as a thought leader!

[34:55] It’s amazing to see what works in other cultures!

[36:00] Thats a wrap creative hustlers.

[36:16] Where Ashley lives on the internet

[36:56] Don’t forget to visit us at CreativeHustler.com, and leave us a REVIEW!

[37:15] Peace Out, Creative Hustlers!

[37:20] Melissa’s Moment of Hustle

 

Contact:

https://twitter.com/ashleymadhatter

Email: ashely.ward@SEMRUSH.com

SEMrush.com

 

Try a free 14-day SEMrush HERE!

Mar 22, 2018

In today’s episode, Steven, Melissa, and Alan recap Tuesday’s episode with Kate Erickson from the Entrepreneur on Fire Podcast. She’s on a mission to help entrepreneurs create freedom in their business and life through developing systems and processes to help them scale and grow their businesses.

[00:29] What’s up Creative Hustlers!

[01:17] We’re recapping Kate Erickson’s episode.

[01:40] Kate is so genuine, and Melissa met her last year at Social Media Marketing World.

[02:18] Kate is the backend process queen.

[02:36] It’s hard to keep genuine in the entrepreneurial world. You get success and it can get to your head.

[03:14] Kate and her husband John Lee Dumas, moved to Puerto Rico, and got their house slammed in the hurricane.

[03:54] Some people in Puerto Rico still don’t have power, but Kate mentioned a charity group on Facebook, called Adopt a Family in Puerto Rico Hurricane Relief.

[05:05] Kate & her husband took a personality test so John could convince Kate to leave her job and work with him.

[06:10] They took Sally Hogshead’s How to Fascinate archetype test to see strengths and weaknesses, and who can pick up slack!

[06:50] Marketing is all about archetypes.

[07:40] Kate is all about ensuring the process is efficient and working smoothly.

[07:55] Work on ONE system at a time and perfect it before moving on!

[09:25] Once you have a process in place, it’s about holding people accountable for their actions.

[09:58] How the process plays a role in success of podcasts!

[10:57] Shout Out to Wunderlist! Simple and efficient task list tool!

[11:50] Keeping people accountable to the process, like recording, production, editing, is critical.

[14:30] How Kate got back on the process wagon after the hurricane in Puerto Rico!

[15:30] Kate would grab a drink with Jane Austen! Which we weren’t really sure who she was.

[16:13] If you google Jane Austen, her “movies” come up, Clueless actually pops up!

[17:40] Last time The Creative Hustler has read a fiction book!

[19:20] Balance your non-fiction reading with a fictional book.

[19:50] Clueless is actually based on Jane Austen’s book, Emma!

[20:00] Check out Entrepreneur on Fire, and also Kate’s podcast, Kate’s Take!

[20:45] For more about The Creative Hustler, we’re on Facebook, Instagram, Twitter, and please leave a review!

[21:08] Peace Out, Creative Hustlers!

[21:16] Melissa’s Moment of Hustle

Contact:

https://www.eofire.com

https://www.facebook.com/kate.erickson.39

https://www.instagram.com/katelerickson/

 

Mar 20, 2018

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from the great city of Philadelphia, we’re talking with Kate Erickson from the Entrepreneur on Fire Podcast. She’s on a mission to help entrepreneurs create freedom in their business and life through developing systems and processes to help them scale and grow their businesses.

[00:32] What’s up Creative Hustlers!

[00:49] What makes Kate a Creative Hustler!

[01:55] Listen to Kate’s Take podcast!

[02:15] Creativity means you can do what you love and make money doing it.

[03:11] How Kate makes it work with her significant other!

[05:35] Check out  How to Fascinate for a compatibility/strength test for your relationship!

[07:20] More details on how the personality test helps a couple work together and get to know each other.

[09:35] Importance of understanding your process, and how they changed Kate’s life and business.

[11:30] Implementing starts with knowing what you work on day to day!

[13:58] How do you deal with life derailing the process?

[16:20] If you get off course for a day, woman up and get back in the saddle.

[16:40] Kate’s inspiration and drive to keep going is the people she helps and the domino effect.

[18:14] On the bad days, Kate keeps going because she loves the challenge, and either gives herself a break, or figures out why she hit the wall.

[19:30] We all make choices and we need to deal with effects of those choices all day.

[20:40] When you’re in the habit, you bounce back rate is better.

[20:55] Kate would have all the liquids with Jane Austen.

[22:57] It would be interesting to be in the mind of a great author who did not realize how great they were at the time.

[24:37] How travel has impacted Kate’s entrepreneur journey.

[25:29] Every time you walk down a street you’ve never been before it brings you awareness and openness.

[26:35] Where Kate lives on the internet!

[27:14] Melissa’s Moment of Hustle

 

Contact:

https://www.eofire.com

https://www.facebook.com/kate.erickson.39

https://www.instagram.com/katelerickson/

Kate@eofire.com

Mar 19, 2018

[00:30] What’s up Creative Hustlers! It’s Happy Hour!

[01:22] The Creative Hustler team is back together.

[01:50] Shout Out to Andaz Hotel in San Diego! Voted one of the best roofs!

[02:40] Andaz Hotel does salon events to bring the community in!

[03:40] Don’t forget to check out the Andaz Hotel online!

[03:58] Back with Jason Shaffer!

[04:40] What’s up with Jason Shaffer, and why he’s at Social Media Marketing World!

[05:40] Jason is a high school teacher who teaches about personal branding, and using the internet for more opportunities.

[06:25] How do high school students approaching personal branding?

[07:45] The idea of graduating college with a Marketing degree, but it guarantees nothing!

[08:20] Even high school age students need to think about person branding, and being original.

[09:10] Some parents are not really excited about this required class.

[09:45] Why not share your best content and connect with experts!

[10:20] How Jason got invited to Congress, and how he used the class to market himself.

[12:00] Our next generation is inventing the wheel in real time!

[13:00] How to brand yourself from an offline perspective.

[14:14] Success stories from Jason’s class!

[16:20] Jason’s impression of Social Media Marketing World!

[17:43] Where Jason lives on the internet!

[18:00] Shout out to North Briar Prep!

[18:41] Here’s Conrad Mathison from It’s Pixel Perfect!

[19:00] A little more about Mathison and It’s Pixel Perfect!

[19:40] Omnichannel is a fancy word for reaching your audience with many different types of media.

[20:05] 2018 is the Year of the Bots, because people are messaging more than calling.

[21:07] If someone is having trouble logging in, the Chat Bot will give suggestion on how to fix it.

[22:17] Is a Chat Bot trusting? How can we make it more human?

[23:27] Shout out to Angelo about Chat Bots!

[23:45] Customer service across the world is a struggle, and we have to look into Chat Bots to help!

[24:28] Where Conrad lives on the internet!

[25:20] That’s a wrap Creative Hustlers!

[25:46] Melissa’s Moment of Hustle!

 

Contact & Details:

Event: https://www.socialmediaexaminer.com/smmworld/  

Andaz Hotel: https://sandiego.andaz.hyatt.com/en/hotel/home.html

Jason Shaffer:

https://about.me/jason.shaf

https://www.mybrandprofessor.com/

https://twitter.com/shaffer_jason

Conrad Mathison

http://itspixelperfect.com/

https://twitter.com/conradmathison

Mar 6, 2018

What’s up, creative hustlers! Steven here from Impact Hub, Siracusa with another 3 oz or Less episode! Today I’m talking about 5 ways to marketing your non profit organization

[00:31] What’s up Creative Hustlers! Steven here! Talking about 5 Ways to Market your non-profit organization!

[00:55] in 2009, Steven started a non-profit called SDEAG - The San Diego Entertainment & Arts guild

[01:25] It’s all about bringing together the entertainment industries in San Diego.

[02:00] Steven is working on San Diego Jazz Compilation.

[02:15] Most non-profits don’t have a budget, or even a marketing person.

[02:31] Number 1: Don't just have a mission statement, have a BRAND PROMISE!

[03:20] It’s difficult to operate a non-profit where you don’t make a profit.

[03:38] Number 2: Know who you’re marketing to!

[04:00] You need to know your audience types.

[04:43] Number 3: Create a brand ambassador program.

[05:05] Peer to peer marketing works really well with non-profit groups.

[05:50] If you have a brand strategy, you can attach to emotional triggers to help your marketing.

[06:18] Number 4: Engaging with thought leadership and content marketing.

[06:40] The most impactful nonprofits are leveraging this idea of community and modern marketing tactics to drive their strategy.

[07:30] There is no better way to build trust and authority then being being a podium, or with a pen in your hand!

[07:57] Number 5: Be a social story teller.

[08:10] Look at CONY 2012, or the ASL Ice Bucket Challenge.

[09:30] Hope these tips are helpful! Let me know on Twitter!

[09:45] Don’t forget to visit us at TheCreativeHustler.com, or LatinandCode.com!

[09:51] Peace Out, Creative Hustlers!

[09:56] Melissa’s Moment of Hustle

Mar 2, 2018

[00:30] What’s up Creative Hustlers!

[01:20] It’s chilly in Brooklyn.

[02:02] Today we’re recapping Michelle’s interview.

[02:15] Michelle is on the panel for Empowered Women in Digital on March 8th in San Diego.

[02:55] Michelle is the Pitch Queen. She’s all about sales and strategy!

[03:30] Selling without being sleazy is so important.

[03:50] Used car salesman are the definition of sleazy.

[05:07] Empowered Women in Digital, March 8th, 6-9pm at the Loading Dock in Little Italy, San Diego!

[05:45] Michelle was actually on Shark tank season 4!

[06:00] Michelle owned Fitzee Foods, and had a physical store but was not prepared for Shark Tank.

[07:00] Shark Tank can give you a crash course in what is wrong with your company all at once.

[07:45] Constructive criticism is really important to entrepreneurs.

[08:25] It’s easy to come up with ideas when you have a giant of team of people working on it.

[09:20] Billy Corgan discussed that it’s hard to hear criticism when you’re so used to hearing praise.

[10:25] Entrepreneurship can be I...I...I.

[11:25] You evolve and step into the unknown.

[11:53] Those who have success got comfortable in being in the idea of the unknown.

[13:00] Alan was given opportunities and was always prepared to step into the unknown.

[13:47] Entrepreneurship is Indiana Jones stepping on the invisible bridge.

[14:40] Michelle gets herself pumped up for the day by working out 1 to 3 times a day!

[15:20] It’s discipline to allow time to workout multiple times a day, it’s an escape and regeneration.

[16:55] Being the descendant of immigrants who worked hard to be successful can be a driving force.

[18:19] Michelle found something with her podcast that she has a passion for.

[18:30] Michelle’s podcast was Success Unfiltered, and she’s interviewed John Lee Dumas, Pat Flynn, Kate Erickson and Jill Stanton.

[19:15] Michelle also does Facebook live videos called coffee is for closers!

[19:45] Empowered Women in Digital has Michelle, Maresa Friedman, and Mia Rene Davies, with Melissa moderating!

[20:15] Melissa will be talking about how to sell without being sleazy, how to create value with every interaction that you have, and so many more.

[21:25] Every small little interaction could build your brand to that person.

[22:35] What is the legacy you want to leave behind?

[24:50] Steven wants to leave behind the fact that he created an awesome experience.

[25:40] That’s a wrap, Creative Hustlers!

[26:30] Check out SoCalMarketing Club for all events coming up!

[26:44] Melissa’s Moment of Hustle



Michelle’s Opt In:

Owning Your Worth: A Guide To Knowing Your Value and Naming Your Price

http://www.thepitchqueen.com/own-your-worth/

 

Contact Michelle:

Connect with The Pitch Queen & Join the others in the Royal Family

Website: http://www.thepitchqueen.com

Instagram: https://www.instagram.com/thepitchqueen/

Facebook: https://www.facebook.com/thepitchqueen/  

Twitter: https://twitter.com/thepitchqueen

LinkedIn: https://www.linkedin.com/in/michelleweinstein/  

Feb 27, 2018

What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an enthusiastic Philadelphia, we’re talking with Michelle Weinstein. She’s on a mission to utilize her superpower to help entrepreneurs close any deal, sell more products or services, value your worth, overcome any objection thrown at you, and turn a “NO” into a “YES” so you can serve more people and make a bigger impact in the world.

 

[00:29] What’s up Creative Hustlers!

[00:55] What’s Up, Michelle, ready to get hustling?

[01:08] What makes Michelle a creative hustler!

[01:50] Every day you have to sell yourself.

[03:20] How do you get that message across to business owner, or to the client.

[03:45] We’re just here to provide value.

[04:00] Michelle’s epiphany started back in the day at Nordstrom.

[04:32] You have to do what everyone else is not going to do.

[04:53] Michelle pitched on Shark Tank in Season 4.

[05:14] How you translate pitching on Shark Tank into the business world.

[05:50] Eating right is 80% of the health game.

[07:00] I did everything that no one else wanted to do.

[08:25] What happened with Fitsy Foods?

[10:15] Michelle created her podcast, Success Unfiltered. The stories no one talks about.

[11:30] Why doesn’t anyone ever tell you how entrepreneurship really is?

[12:00] Some uncomfortable moments that Michelle had to overcome…

[13:30] I got really good at just being a problem solver, and you get used to it.

[14:50] You gotta get really comfortable in the uncomfortable to be successful.

[15:50] Where Michelle’s inspiration and fire comes from.

[16:56] Michelle’s two parents were always hustling.

[17:55] Michelle physically could not be a housewife.

[19:00] Michelle was trapped in a corner, but she had a mission to be successful.

[19:48] Some things are out of our control, and we have to acknowledge that.

[21:00] If money wasn’t an option, what would Michelle be doing right now?

[22:11] Helping young girls with self-love, and self-esteem is Michelle’s passion non-profit.

[23:18] If you want to change who you are, and what you do, you have to make the change.

[23:40] All the Pitch Queen content is for FREE.

[24:23] How Michelle stays motivated and breaks out of the funk.

[25:30] Your body tells you when to slow down, so if you listen to your body, you won’t ever get burnt out.

[26:40] When you’re burnt out, you’re probably saying YES to everything that comes your way.

[28:30] Michelle’s focus is admirable.

[29:15] Michelle doesn’t have too much challenge in entrepreneurship because she manages her time.

[31:13] Michelle is so used to her business she’s a juggler for Cirque du Soleil!

[31:47] Aerial Yoga is one of the best physical exercises for entrepreneurship!

[34:20] When you can take personal challenges, it can transform your professional life.

[34:45] Michelle would grab healthy food with Oprah in Maui.

[36:44] Michelle is professionally annoying. “When I want to find someone, I will.”

[37:55] How all of Michelle’s life experiences and missteps affected her as an entrepreneur.

[39:30] Michelle has really seen it all in the entrepreneurial world.

[40:16] You become so highly valued and valued from so many experiences.

[41:19] Where Michelle lives on the internet.

[42:15] For more on The Creative Hustler, find us at TheCreativeHustler.com, and leave us a review!

[42:42] Melissa’s Moment of Hustle

 

Contact

Connect with The Pitch Queen & Join the others in the Royal Family

Website: http://www.thepitchqueen.com

Instagram: https://www.instagram.com/thepitchqueen/

Facebook: https://www.facebook.com/thepitchqueen/  

Twitter: https://twitter.com/thepitchqueen

LinkedIn: https://www.linkedin.com/in/michelleweinstein/  

Opt In to, “Owning Your Worth”: A Guide To Knowing Your Value and Naming Your Price

http://www.thepitchqueen.com/own-your-worth/

Feb 22, 2018

For today’s 3oz or Less, Steven discusses the biggest mistake brands make in their communication strategy, and his top 3 tips for on-point branding.

 

[00:32] What’s up Creative Hustlers, Steven here!

[00;55] Today’s topic is branding tips!

[01:38] First mistake: Not developing their personas.

[02:09] You need to get deeper into this. What makes them click.

[02:30] You need to talk to your customer!

[03:15] If you think you know your clients, you don’t. Dig deeper!

[04:06] You want to keep branding in your customer’s minds.

[04:55] Second Mistake: You are not being adaptive.

[05:14] Personalization is more important than ever.

[06:17] We don’t want to be ignorant that our audience does not all see things the same way.

[06:48] Break adaptive strategy down to a few core demographics!

[07:12] Third Mistake: You aren’t staying consistent.

[07:40] It’s the golden rule of branding, whatever it is you do, do it well and do it often.

[08:09] Every piece of content on the brand needs to be consistent to brand strategy & standards.

[08:45] You need to know who your audience is, and be adaptive in order to be consistent.

[09:10] Auditing your brand and progress is important.

[09:35] That’s a wrap, Creative Hustlers!

[09:47] Don’t miss out on The Creative Hustler’s branding blueprint!

[10:00] Melissa’s Moment of Hustle.

 

Contact:

TheCreativeHustler.com

Latin&Code.com

Join Our FREE Facebook Community

Feb 20, 2018

For today’s 3oz or Less, Steven discusses the infographic from Daisy @ CustomWriting.org and dives into 21 Ways to Increase Creativity!

 

[00:30] What’s up Creative Hustlers!

[00:45] Today we’re getting 21 tips for being more creative!

[01:08] Before anything, there’s a thought and a spark!

[01:37] Finding our own path to creativity

[01:50] #1: Obsess!

[02:34] Creative people require solitude to generate new ideas

[03:16] #2: Make Experiments and Prototypes!

[04:00] #3: Identify our energy killers!

[04:30] Stay in the state of optimal flow.

[04:47] #4: Relax and take a break.

[05:06] Hustle is a subjective term. Work smarter, not harder.

[05:25] Dopamine is the motivation molecule.

[05:44] 72% of people have their best ideas in the shower.

[06:20] #5: Creativity comes in a flash. How can we get inspired more?

[06:47] #6: Listen to your body clock!

[07:20] You can’t put a circle in a square. Find a harmony.

[07:46] #7: Set your limits.

[08:07] Too many options can become obstacles.

[08:32] #8: Record your ideas! Use a voice recorder to keep track of your ideas.

[10:01] #9: Change or flip your perspective.

[10:38] Distance yourself from the project to get some clarity.

[10:57] #10: GO TO SLEEP!

[11:25] Better sleep makes a better mood.

[11:34] #11: Go for a walk!

[11:54] Get away from the damn desk!

[12:12] #12: Don’t give up!

[12:45] We need to put ourselves into the place to have more ideas.

[13:00] #13: Combine ideas!

[14:04] #14: Don’t be afraid to be wrong.

[14:47] Play life in the key of Z!

[15:04] #15: Use what you have.

[15:38] #16: Borrow ideas! What’s new is the way you approach it!

[16:12] #17: Make physical & neurological connections! Learn, read, network!

[16:49] #18: Think simply! KISS =  Keep It Simple Steven!

[17:43] #19: Use your imagination! Visualize it!

[18:28] Create a vision board.

[18:37] #20: Leave your safe zone! Get uncomfortable!

[19:25] #21: Stay hungry! Act like you have nothing to LOSE!

[20:12] Hope these 21 tips from Daisy @ CustomWriting.org help you!

[20:30] Don’t forget to check us out at TheCreativeHustler.com, or our consulting business at LatinandCode.com, and leave us a review!

[21:02] Melissa’s Moment of Hustle

 

Contact:

Check out the Blog post!

TheCreativeHustler.com

LatinandCode.com

Join Our Facebook Community

Feb 15, 2018

What’s up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday’s interview with Brian Lischer, CEO &  Founder of Ignyte Branding.

 

[00:32] What’s up Creative Hustlers!

[00:52] Steven & Melissa have talked to Alan in SO many different places.

[01:34] Today we’re recapping Brian Lischer, from Ignyte Branding.

[02:00] We actually interviewed Brian back in September at the live event.

[02:30] The interview dived into Brian’s process in creating brands, and so much more.

[03:15] Brian has over 10 years in the agency life.

[03:30] Steven makes bromances over branding.

[04:30] What makes Brian’s agency different is the convergence of sociology, psychology and mythology.

[05:16] There is no much psychology in Marketing.

[05:30] Alan uses psychology to help understand people’s marketing strategy.

[05:48] Steven finished his first class teaching at Drexel recently.

[06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF?

[07:45] If you don’t know what YOU do differently, it’s the blind leading the blind.

[08:15] Mythology comes into play with brand archetypes and brand story.

[09:07] You have 15 years of mistakes to get you the results you’re looking for.

[10:00] Mythology is like leaving your mark, it’s a legacy.

[10:49] Mythology is to explain the unexplainable.

[12:23] Hiring & acquiring talent in your growing business.

[12:53] Brian had an outside HR firm to help with the hiring process.

[13:43] What do you look at while hiring employees & contractors?

[14:26] You can teach someone a hard skill, but you can’t teach being a part of the culture.

[15:50] Alan actually hired Melissa, because she had a drive to learn.

[17:50] You can go a lot further with a group of smart, hardworking people.

[19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on!

[20:00] Alan’s hiring process with Ignite and their growth.

[20:50] Hiring can be a lot of luck of the draw.

[21:40] Hire the right TYPES of people, instead of the right skills.

[23:10] Sometimes you can just tell when it’s not the right person.

[23:39] Hustle beats talent, when talent doesn’t hustle.

[24:08] Show up every day, and make progress!

[24:30] Don’t get to visit The Creative Hustler online, and join our Facebook group!

[24:53] Brian is at IgnyteBrands.com!

[25:16] Melissa’s Moment of Hustle





Contact:

www.ignytebrands.com

Twitter.com/BrianLischer

Feb 14, 2018

What’s Up, Creative Hustlers! Today Steven, from Impact Hub Siracusa Sicily, is talking with Brian Lisher, CEO and Chief Brand Strategist with Ignyte, a badass branding firm out of San Diego, CA.

[01:04] What’s up Brian, ready to get hustling?

[01:19] Why Brian is a Creative Hustler, and more about Ignyte.

[02:25] How Brian manages converging sociology and psychology into Ignyte.

[04:37] Brian wanted to fix the brand, instead of promoting the brand.

[05:40] Even Alan has a psychology degree. The greatest marketers are psychologists.

[07:00] Started with a social media consulting contract, and moved into branding.

[08:00] Ignyte has been open for 4 years, but really 3 full years.

[9:30] How Steven defines brand.

[11:00] How Brian defines brand.

[11:35] How Brian brings data into shaping perceptions.

[13:15] It’s important to know how a CEO views you vs. a Marketing Manager.

[15:15] Why there isn’t always a direct ROI.

[16:40] Sometimes you have to adjust pricing to meet the competition.

[17:00] It’s more expensive and harder to be a change agent.

[18:45] If it comes down to arguing about price, it is probably the wrong client.

[20:26] Sometimes your competitors are 10x the price, but not 10x the value.

[21:46] Where does inspiration come from?

[23:14] Without having partners or high level staff, much of the work falls on Brian.

[24:40] How Brian deals with late night resurgence in creativity.

[25:24] Being able to do the analysis and turning it into data for creative execution is what Brian loves.

[26:40] What Brian is excited about for 2018: Growth, public speaking and more.

[29:30] Brian’s secret to balancing the building of a business is working with an HR consultant, and developing a hiring process.

[30:48] Process is everything.

[31:32] Brian’s choice for grabbing a drink with a Creative Hustler: Steve Jobs.

[33:35] People not be able to tell detail and obsession that went into a project, but they can feel it.

[36:07] Brian is a minimalist, and needs to work with others like him.

[38:19] There’s two types of people who do pitches. 10 slides & no words, or 300 slides and tons of words.

[39:15] Where Brian & Ignyte live on the internet.

[40:55] As always, check out The Creative Hustler, or Latin & Code, and please leave a review.

[41:13] Melissa’s Moment of Hustle.



Contact:

Twitter.com/BrianLischer

IgnyteBrands.com

Jan 19, 2018

Today, Steven, Melissa & Alan recap Tuesday’s interview with Josh Haynam, the Co-founder of Interact Quiz Builder.

 

[00:33] What’s up Creative Hustlers!

[00:54] We’re in the Creative Hustler World Studio!

[01:22] Going forward, Steven may be doing more interviews solo!

[02:08] Now we’re doing recaps digitally, instead of in person!

[02:44] A little about Josh Haynam.

[03:28] Coding is like a learning a language.

[04:25] What should we name our Consulting business?

[04:56] Boston Latin is one of the oldest in the country.

[05:23] Josh was 19 and building websites and coding.

[05:55] 30,000 businesses were using Interactive Quiz Builder now.

[06:40] Best ideas come from solving a problem.

[07:50] Quizzes are as important as memes these days!

[08:38] Where is the benefit of quizzes in the online strategy?

[09:40] Quizzes boost interaction on facebook!

[10:35] Quizzes are good for brand awareness campaign.

[12:00] Using quizzes for retargeting campaigns.

[13:00] Josh is very purposeful with his day.

[13:40] What happens when the shit hits the fan?

[14:37] Josh’s tips for when the shit hits the fan!

[15:00] Tip 1: Transparency.

[15:22] Alan’s thoughts on transparency.

[17:00] Story about GrooveShark.

[18:00] If you have loyalty, you have good employees.

[19:20] When you are transparent, it can be a rally call!

[19:47] Tip 2 from Josh: Talk to people smarter than you!

[21:00] Everyone needs someone to talk to and get advice from.

[22:30] Josh takes the time to know the world around him.

[23:00] New Quiz: What kinda sauce are you? #MomentofItalian

[24:30] Sauce or Gravy?

[25:05] Check out Peter Scincotti’s episode!

[25:26] Check out Josh’s website!

[25:30] Visit the Creative Hustler on Facebook, Instagram, Twitter and leave a review!

[25:57] Melissa’s Moment of Hustle



Contact:

Twitter.com/jhaynam

https://www.linkedin.com/in/jhaynam/

Website: tryinteract.com

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