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The Creative Hustler Podcast


Feb 22, 2018

For today’s 3oz or Less, Steven discusses the biggest mistake brands make in their communication strategy, and his top 3 tips for on-point branding.

 

[00:32] What’s up Creative Hustlers, Steven here!

[00;55] Today’s topic is branding tips!

[01:38] First mistake: Not developing their personas.

[02:09] You need to get deeper into this. What makes them click.

[02:30] You need to talk to your customer!

[03:15] If you think you know your clients, you don’t. Dig deeper!

[04:06] You want to keep branding in your customer’s minds.

[04:55] Second Mistake: You are not being adaptive.

[05:14] Personalization is more important than ever.

[06:17] We don’t want to be ignorant that our audience does not all see things the same way.

[06:48] Break adaptive strategy down to a few core demographics!

[07:12] Third Mistake: You aren’t staying consistent.

[07:40] It’s the golden rule of branding, whatever it is you do, do it well and do it often.

[08:09] Every piece of content on the brand needs to be consistent to brand strategy & standards.

[08:45] You need to know who your audience is, and be adaptive in order to be consistent.

[09:10] Auditing your brand and progress is important.

[09:35] That’s a wrap, Creative Hustlers!

[09:47] Don’t miss out on The Creative Hustler’s branding blueprint!

[10:00] Melissa’s Moment of Hustle.

 

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TheCreativeHustler.com

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