Jun 15, 2017
[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.
[00:00] Secret to a killer brand.
[00:55] What’s up, Creative Hustlers.
[01:30] Why we wish Jeremy was still in town!
[01:50] Jeremy’s background
[02:04] Key points in “Getting to Like”
[02:40] Jeremy & the Firebrand Group
[03:20] Future Proofing and Marketeers.
[04:14] Positioning from a Marketing perspective.
[04:55] Why you should follow Jeremy’s column on INC.
[05:30] Personality vs. Substance.
[06:00] Steven’s Facebook feed is yelling at him.
[06:30] Thoughts on Video Ads
[07:10] If Steven was a cat, his name would be “Video Struggles”
[08:35] If you have to record it 5 times, it HAPPENS!
[09:00] If you have blinds tied up in the background, no one is going to buy your product.
[09:28] Getting back into video.
[10:10] All the struggles to recording videos.
[10:30] Podcasteers, don’t fear! Podcasts are sticking around.
[11:37] Using only one sense to absorb information.
[12:00] Future of Podcast: Apps in Cars & Holograms in your living room.
[13:16] Marketing impact of A.I and Emerging Technologies
[13:35] What is RankBrain and self-learning?
[15:02] The checks and balances of A.I
[16:05] But, let’s remember, it’s only a machine.
[16:50] Melissa doesn’t know what “Skynet” is…
[17:17] Facebook wasn’t even a thing when Steven & Melissa were in high school!
[18:20] Shout out to Zoe from About.Me
[19:25] Traveling can help marketers have empathy and improve their game.
[20:05] Embracing the different cultures and countries.
[21:00] Find what people really need.
[21:25] Alan’s jump from Cape Cod to USC.
[21:58] Melissa wants to start a diversity club!
[22:29] Americans have the worst potlucks.
[22:50] International Roundtable
[24:15] It’s the ugly American’s fault flights are expensive.
[24:42] Ben Franklin is the first American #CreativeHustler.
[25:30] Pouring one out for all the homies.
[25:53] Who’s your Mount Rushmore of #CreativeHustlers?
[26:50] Looking at legacy as entrepreneur.
[27:20] Jeremy wants to be remembered as, “at least he wasn’t a schmuck”
[27:55] We’re bringing schmuck back!
[28:30] Adult Warning: Look up “Scutch” on UrbanDictionary!
[29:06] Let us know if we were too Schmucky!
[29:30] Get your free gift at TheCreativeHustler.com/Checklist!
[30:20] Don’t forget to leave a review!
[30:43] Melissa’s Moment of Hustle
Tweet him on Twitter - @Jeremarketer
Find out more about what Jeremy does: FirebrandGroup.com