Jun 26, 2018
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we’re talking with Doberman Dan -- The Renegade Entrepreneur. He’s an A-list copywriter, 3 time best selling author as well as being a musician and composer.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] More about Dan and why he’s a Creative Hustler.
[03:15] Dan’s value proposition and what he brings to the table.
[05:00] Dan’s path to entrepreneurship.
[08:25] What is direct response marketing?
[09:30] Direct Response vs. Direct Marketing.
[12:00] Marketing & Branding is an ideal marriage.
[13:08] Working with your partner when you’re in two different focuses.
[15:47] What is the “old online” model versus the “new online” model.
[20:50] Instead of attracting people with a free report, Dan is just pushing the sale.
[21:53] How this New Online strategy has changed Dan’s business.
[25:00] You buy or you disappear. That’s it.
[25:50] Dan’s conversions for his book are about 20%
[26:55] Dan has a “Are you Sure?” down-sell, with 4% conversion.
[28:40] Dan is focused on his book offer, but he’s got special offers for his “knights”.
[29:47] How is the retention for Dan’s membership site?
[30:31] Dan is currently using ThriveCart and Drip.
[32:30] What marketing channels were NOT working for Dan.
[33:38] Throwback example of a bad marketing channel from Dan’s past and a lesson.
[36;08] No matter how good your stuff is doing in ONE media, every new media is a new test!
[38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle.
[39:16] Dan would have coffee with his great-grandfather.
[43:55] Where Dan lives on the internet.
[45:33] Peace Out, Creative Hustlers!
[45:39] Melissa’s Moment of Hustle