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The Creative Hustler Podcast

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Live at the SoCal Marketing Club: eCommerce like a Badass!

Nov 9, 2017

[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!

 

[00:30] What’s up Creative Hustlers!

[01:00] Biggie isn’t overrated…

[01:13] Live at the Loading Dock in Little Italy, in SoCal.

[01:30] This is John’s first event on his own!

[02:35] Got to chat with Josh Fechter!

[02:40] You need to join Josh’s Facebook group!

[03:30] Here’s the Interview with Josh Fechter!

[04:00] So what is Growth Hacking and BAMF Media?

[05:00] BAMF Media was built to handle clients.

[05:21] What clients for BAMF Media look like…

[06:10] Josh growth hacked his way to Mark Zuckerberg.

[06:50] Facebook’s Developer Conference in Chicago!

[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!

[07:58] What’s in store for Live SoCal Marketing event!

[08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify.

[08:50] Where you can find Josh on the internet!

[09:30] Look for Josh on a future episode, hopefully!

[10:15] Steven was serious about if Josh could take down Zuckerberg.

[10:54] The next interview we had was Brian Lischer!

[11:17] Brian is great at Business to Business branding.

[11:50] It’s almost like Barbalicious!

[12:15] Brian is really cerebral, and very into psychology, mythology and culture.

[12:27] Brian is a really unique interview from the crowd at the event.

[12:50] It’s all about the internal brand!

[13:05] It’s the interview with Brian Lischer!

[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.

[14:08] What Brian does, and why Ignyte is different!

[14:50] It’s getting to the essence of the brand, and rebuilding around that.

[15:26] Branding is expensive but a LOT goes into it.

[16:03] It’s going to cost more to do a REBRAND wrong!

[16:33] Why Ignyte is different from others.

[16:55] The external brand is only ONE SIDE of the coin!

[17:40] For some companies, it’s about experience in store, and when calling support!

[18:49] Educating people on TRUE branding.

[19:05] What BRANDING is NOT!

[19:20] The craziest thing about branding…

[19:59] Branding is just chemicals in the brain.

[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.

[20:57] Where you can find Brian and Ignyte on the internet!

[21:33] Tons of value at the SoCal Marketing event.

[22:12] Well done to John Bertino for the event!

[22:40] Some of the great speakers on the panel.

[23:27] Moderating a panel is hard work.

[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!

[25:50] Where John and the So Cal Marketing Club live on the internet!

[26:28] John Bertino is always on the show.

[26:57] Peace Out, Creative Hustlers

[27:02] Melissa’s Moment of Hustle



Contact Info for Interviewees:

 

Josh Fechter Co-Founder BAMF Media  

 

 

Brian Lischer - CEO Ignyte Brands

 

 

John Bertino