Aug 9, 2018
The Creative Hustler Live episode featuring SoCal Marketing Club.
[00:00] This episode is brought to you by your Interim CMOs - Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event!
[00:55] Great interviews coming up, plus John Bertino!
[01:23] We’re back with Marcela De Vivo from SEMRush.
[01:30] Marcela’s last name means “Of Life”
[02:00] What Marcela is excited about for mobile and tonight’s panel.
[02:55] How you search for things on your phone is different then your computer.
[03:19] Alan’s perspective on mobile conversations with clients.
[04:40] Who’s on tonight’s panel, and what Marcela hopes tonight gives people!
[05:20] Mobile has to become a fire.
[05:30] You start with the user experience, make sure it’s a responsive site.
[06:40] Do you have to optimize differently for Mobile and Desktop?
[08:20] Attribution is so important.
[08:44] It all comes from the user experience and the design.
[09:38] Where Marcela lives on the internet.
[09:57] Welcome Jeff Carpenter from Neil Patel Digital.
[10:30] Neil Patel Digital is a thought leader in the space, and some big things are coming.
[11:45] They have 50 years experience in SEO.
[12:00] How much of Neil Patel Digital strategy is focused on digital.
[14:30] It is always about what the client’s want them to do.
[15:52] What Jeff hopes people leave here with: mobile experience is user experience.
[17:15] Where Jeff lives on the internet.
[18:20] We’re back with Hussein Ebied from Pacific Digital Group.
[18:52] What are the biggest issues for brand’s stepping into the mobile game.
[19:53] Have others use your site, and tell you how they feel about it.
[21:29] We did everything Google told us to.
[23:23] What Hussein hopes people leave here with.
[24:28] What Pacific Digital Group does.
[25:27] Where you can find Pacific Digital online.
[25:39] We’re back with Ashley Ward.
[26:06] Don’t forget to check out SEMRush!
[26:19] Mobile Get-In part 2.
[26:47] It’s about going in your customer’s mind, and finding out what they are doing on mobile.
[27:29] In Ashley’s Buzzfeed test, Some actionable items being looked up were Your Momma Jokes.
[29:14] Melissa, Steven, and his father were sitting around the table, and he picks up his phone, and googled a term from the 60s, and found it on Urban Dictionary.
[31:00] Position 0 is the thing right now. What is it?
[32:00] Is it ever too early to start thinking of mobile?
[33:31] Is it expensive to put a mobile strategy together? SEMRush is only $99/month.
[34:55] Where Ashley lives on the Internet.
[35:28] Back with John Bertino, who put together the fantastic panel.
[36:32] Tonight was really about branding thinking about consumers first.
[37:10] How do you get your consumer there the quickest way possible.
[37:29] Hussein’s quotes: Think about your website as a self-serve kiosk, and The best thing an SEO person can do is pair with a creative.
[38:59] User experience metrics is a heavily rated factor, almost more than links.
[39:44] Being a part of digital conversations has made Steven a better brander.
[40:20] Neil Patel Digital brought a posse tonight, and Pacific Digital Group is a great agency.
[41:19] What is a site audit, and how it works.
[43:19] Get a 14 Day Free Trial of SEMRush!
[43:46] Not enough brands are thinking about a separate mobile experience.
[44:15] If your customer is on mobile, give them an experience that lends itself to that.
[44:43] Number of cell phones sold just today is over 5 million.
[45:40] Good discussion about the internet of things as well.
[46:16] You’re not unique or alone. Everyone is facing the challenges as well.
[47:19] John Bertino’s episode (The second episode) is the second most popular episode ever.
[48:08] If you want to know more about the PSOAS stretch go to John’s episode.
[48:26] What’s going on with the SoCal Marketing Club right now.
[49:46] SoCal is the second Silicon Valley.
[50:00] If any out-of-town Creative Hustler listener (max 10) want to come to a SoCal Marketing club event, and are 3 hours or further away, they can come to the event FREE! Get in touch with The Creative Hustler.com/SCMC to get this deal!
[50:35] Check out Kevin at UseWorkHero.com! It’s a great tool and one set fee for unlimited work in a month.
[51:46] The next SoCal Marketing Event is in September 27th, in downtown San Diego and has two of the biggest names in SEO talking about YouTube SEO! Get your pass now!
[53:05] To connect with Alan, send a smoke signal or reach out to him at @AlanHBush on Twitter.
[53:25] We love you, Peace out Creative Hustlers!
[53:35] Melissa’s Moment of Hustle
Marcela De Vivo - SEMrush
Jeff Carpenter - Neil Patel Digital
Hussein Ebied - Pacific Digital Group
Ashley Ward - SEMrush