Aug 21, 2018
What’s Up, Creative Hustlers! Steven here.
Today, we’re chatting with Alesia Hendley, or as she is known around the world -- The Smooth Factor. She’s an AV technologist, blogger, and podcast host who has burst onto the scene over the past few years and let me tell you … this interview is a long time coming.
[00:00] This episode is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up Creative Hustlers!
[00:42] This episode is sponsored by The Agency Guy. If you’re an overwhelmed business owner or marketing director, this is for you.
[01:11] Today we’re chatting with Alesia Hendley!
[01:26] 60 seconds or less about Alesia!
[02:40] Alesia is all about AV life, and her podcast is marketed to the tech industry.
[03:20] AV is using audio and video to create an experience.
[04:37] Alesia is bringing an offline industry into an online world. How did she do it?
[05:55] The omnichannel approach.
[06:55] Alesia’s approach started in a House of Worship.
[07:30] It makes events larger than they are when you share online.
[08:01] How Alesia got started in AV and #AVTweeps.
[09:48] Twitter, hate it or love it?
[11:43] Engage, don’t just double tap on Instagram.
[12:05] Anyone can run 26 miles, but not everyone goes 26.1 miles.
[13:07] Not only doing AV, Alesia also works in the social media space.
[14:12] The biggest advice Alesia has for anyone trying to make a name for themselves.
[17:37] It’s hard to put in the work and get it done, but that’s what it takes.
[18:40] Alesia’s Rise & Grind tweets are the best.
[18:57] About meeting Daymond John, and why he is amazing.
[22:03] What Alesia is most excited about moving forward.
[23:55] The kind of clients Alesia is looking for. Business is business and social is social.
[25:16] Alesia would have an all-day mimosas with Ryan Leslie.
[26:40] Look up Ryan Leslie. He’s a creative genius.
[28:20] Shout out to Peter Cincotti. Musicians are so much more self-sufficient.
[29:51] Where Alesia lives on the internet.
@TheSmoothFactor on social
Alesia Hendley on LinkedIn