Sep 20, 2018
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
[00:00] What’s up Creative Hustlers!
[01:07] Today we’re chatting with Drew Bryant
[01:30] 30 seconds or less about why Drew Bryant is a Creative Hustler.
[02:40] Steven & Melissa’s agency work is similar to Advent Results.
[03:20] How Drew got to where he is right now: His background, his experiences.
[05:15] Drew just read a lot of books in order to learn. Go find a person or book to help you solve a problem.
[05:48] Drew’s stand out books for Branding: Brandscapes, Thinker Toys, Change by Design.
[07:30] How often does it come down to what problem to solve?
[08:15] Drew goes through a brainstorm session and tries to turn everything on its head and challenge unexamined assumptions to create new solutions.
[09:23] Advent Results specializes in the brand in the built space.
[10:21] Sometimes the physical branding influences the digital marketing landscape.
[11:30] Drew focuses on ways to get the client to understand the importance of social media as well as the physical space.
[12:49] Drew has the whole company read the same book and how it impacts corporate culture.
[14:45] How Drew is pushing for innovative thinking with a group of designers.
[16:02] What Drew is most excited about as we approach 2019.
[18:20] Drew is leveling up by putting the right people in the right places.
[18:35] How many clients are requesting digital activations compared to traditional environmental graphics?
[19:47] Drew is pressing on the fact digital touchscreens are a thing of the past.
[20:45] You got to create immersive experiences designed for space.
[21:49] Melissa & Steven went to DSE 2018, and it really brought a different conversation to the discussion.
[23:00] The Creative Hustler Drew would share a mastermind with Rem Koolhaas for his problem solving, Frank Gehry for his willingness to challenge the norms, and last Jony Ive for his ability to reimagine things like iPhone design.
[26:11] Where Drew lives on the internet
[26:57] Peace Out, Creative Hustlers!
[27:03] Melissa’s Moment of Hustle