Oct 11, 2018
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers.
[00:43] This interview episode is sponsored by SEMRush, the all-in-one marketing tool for marketing professionals. Get your 14-day free trial today!
[01:00] Today we’re chatting with Hailey Friedman!
[01:21] What makes Hailey a creative hustler in 60 seconds or less!
[02:17] Every month, Hailey hosts a BAMF event in California!
[03:13] What is BAMF & its mission?
[04:20] Hailey’s definition of a growth hacker, and what it means for her role at Improvado!
[05:30] Growth hacking is more about getting information and putting it together in different ways with different tools.
[06:22] Melissa used to use scraping tools to get information.
[07:18] Who deemed the term growth hacker?
[07:48] Growth hacker: You have the entrepreneurial hustle to do whatever it takes.
[08:30] White hat or black hat SEO.
[09:00] The secret to SEO is creating the best, quality content on the internet so people talk about it.
[09:55] Hailey’s strategy for blog growth.
[10:50] Looking for things that high traffic and low competition, and put all the effort into it.
[11:09] Hailey was going to host her own events, but then heard Josh was moving.
[12:15] Hailey growth hacked her way into BAMF.
[13:11] You will never get what you don’t ask for.
[13:57] The in-person relationship building is important.
[14:14] Growth hacking is just an entrepreneurial spirit and a willingness to roll up your sleeves.
[14:47] What channels worked to help Hailey grow her blog?
[15:40] The challenge is there are so many different platforms you have to juggle.
[17:40] I’m always talking and thinking about marketers.
[18:11] Improvado gives you a real-time dashboard for your ads across all platforms, and it’s so simple.
[19:47] It all starts with user experience on the product.
[20:00] Does Improvado have a meaning?
[20:44] What’s next for Improvado and Hailey in 2019?
[22:20] The future for Hailey’s blog, and her readers, in 2019.
[23:39] What’s coming up for BAMF in 2019!
[26: 50] How do you get someone to sign up for something? That question drove Hailey’s path.
[27:26] Hailey’s tips for someone trying to do marketing on their own.
[29:09] Be a super sponge if you’re new in this business.
[30:30] Hailey was looking for solutions for problems she saw.
[31:40] Hailey would have a coffee with Neil Patel
[32:57] That’s a wrap, Creative Hustlers!
[33:15] Where Hailey lives on the internet.
[34:18] Peace Out, Creative Hustlers.
[34:24] Melissa’s Moment of Hustle.
Connect with Hailey: