Oct 3, 2017
[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:48] What’s Up Maresa. Ready to get hustling?
[00:58] This interview is done on location at Scale Matrix & Launch Center!
[01:29] More about Maresa and her #CreativeHustler ways.
[02:00] Done is better than perfect. #AnalysisParalysis
[02:50] People with content worse then yours are making money.
[03:05] What is an executive cat herder?
[04:10] Maresa is able to talk to everyone the best way they respond to.
[04:30] What Maresa actually does!
[05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more.
[05:40] She can guarantee income growth in 90 days if people LISTEN.
[05:50] Her goal is to create ACCOUNTABILITY.
[06:30] Marketing is coming back to wanting to buy from people they LIKE!
[06:55] A product endorsed by someone they trust, makes people want to check them out.
[07:19] Cat herding comes down to 3 things: People, process and technology.
[07:30] Who do you have, what processes are in place, and what technology do you have?
[08:15] Did you invest your life savings into your company, to just be poor?
[08:30] The world cannot support that many ballerinas.
[09:07] What was Maresa’s inspiration for getting into this industry.
[10:00] Maresa was a computer nerd, and an excess talker!
[10:35] Specialized people are having trouble finding their niche.
[11:00] Why working in a Bank helps you learn to work with people.
[12:30] A one point, Maresa’s only job was to keep everyone happy.
[13:00] Maresa has a genuine interest in people, but doesn’t like to be attacked by business cards.
[14:00] It’s gotta be a mindset shift for quality of quantity.
[14:20] Dave’s Networking for Nice People!
[14:48] Maresa took a business improv course, and it was the best course she’s ever taken.
[15:53] Maresa has “playground dominance” she doesn’t break eye contact first.
[16:52] Maresa is actually an introvert, and it takes a lot of effort to go out.
[17:36] Don’t have a conversation while looking over your shoulder for someone else to talk to.
[18:07] No one is against you, they are just for themselves.
[18:27] 15% of Maresa’s business is working with start ups!
[19:03] It’s like going out with a woman who wants to settle down right away.
[19:33] We all need to think about listening more then we talk.
[19:58] We have two ears and one mouth for a reason.
[20:23] Just because you’re online doesn’t mean you can’t have purposeful communication.
[21:16] The trend in dating is to meet in person and talk.
[21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents.
[22:46] You can lead a horse to water, but you can’t make it drink, however, you can put salt in his oats to make him thirsty.
[23:50] Maresa could have excuses but she prioritizes things to make her life work.
[24:20] The lifestyle may not be glamourous, but it’s worth it.
[25:10] Social media captures the highlights, and it’s not real life.
[25:40] Maresa’s daughter wants to be a freelance dolphin trainer, and librarian.
[26:15] How Maresa gets motivated on a bad day.
[26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on.
[28:40] Give yourself time to be excited, and then move on.
[29:15] Embrace your feelings, but put a box around them.
[30:10] Maresa puts a “Day of Nothing” on her calender.
[30:42] You’re not a heart surgeon, you not under that much pressure.
[31:08] The most challenging part of Maresa’s lifestyle is sacrificing things she doesn’t want to.
[32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter.
[33:25] Sometimes you can be brilliant at business, but failing at life.
[33:53] Maresa says YES to things that do not make any sense.
[34:21] You need to put a box around the things you want to do.
[34:56] Sometimes you look back and think, I should’ve taken that opportunity.
[35:50] If you have to pay others to work, you need to reevaluate your business.
[37:09] There’s a balance of evaluating your opportunities.
[38:18] Having a dialogue as an owner, and decide opportunities as a group.
[39:15] There’s a lot of hand holding in some opportunities.
[40:00] I will give you my time, but you need to give me your focus.
[40:45] You get what you get.
[41:03] Maresa’s #CreativeHustler would be Zig Ziglar, from Amway.
[42:22] Amway was around for a long time, but they missed the mark for marketing.
[42:57] There will never be a problem surrounding yourself with positive people.
[43:00] Maresa has no issues with MLMers!
[45:00] Do you like coke or pepsi? People either feel very strongly about one or the other.
[45:50] The power of branding in soda.
[47:00] Traveling has helped Maresa recognize opportunities in industries she’d never thought of.
[50:20] We’re all selling something, let’s be honest.
[51:58] Where Maresa lives on the internet
[53:19] Melissa’s Moment of Hustle