May 24, 2018
[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an unfortunately rainy Las Vegas, we’re talking with Laura Petersen, AKA the: Laptop Laura… She’s a math and psychology teacher turned persuasive writing expert, podcaster, speaker, course creator and an Amazon best-selling book launch strategist. Wow!
[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs - Latin & Code!
[00:44] This episode is sponsored by SEMRush, your all in one tool for marketing professionals! Check it out and get a free trial!
[1:00] What’s up, Creative Hustlers! Today we’re chatting with Laura Petersen, aka, Laptop Laura!
[01:30] A little about Laura, and why she’s a Creative Hustler!
[02:30] Laura didn’t take any fun, creative classes in high school, because she focused on books!
[03:05] Laura grows as a business person and allows creativity to be a part of her daily life.
[03:25] Where is the intersection between creativity and business?
[03:54] How Laura discovered entrepreneurship.
[05:10] Laura’s study abroad experience.
[06:25] Laura was on the trampoline team at her German university.
[08:20] Laura also learned to salsa, which ignited her creative side.
[09:17] How studying abroad and Rich Dad, Poor Dad changed Laura’s path.
[11:40] Where’s the $50,000 a year starting job after college?
[12:20] Laura moved to Phoenix and started trying to become an entrepreneur, but nothing worked.
[13:08] Laura ran back to education and got her master’s and teaching credentials from University of Phoenix.
[14:00] Laura used every summer to travel, but teaching is still too rigid for her.
[14:27] Laura turned 30 and decided to become an entrepreneur.
[15:12] Fifteen years later, psychology and messaging is everywhere.
[15:53] Laura’s value proposition for her clients.
[16:50] How Laura coaches podcasters to Amazon best-selling books.
[17:27] How to find Laura’s course, copythatpops.com/bestseller.
[18:45] Amazon is a massive platform that can’t be denied.
[19:45] There’s social proof around saying you’re a “Best-Selling” author.
[20:18] What being a best-selling author has done for Laura’s brand.
[21:20] Laura got street cred for her business.
[22:42] The marketing channel that Laura will always avoid.
[24:43] Laura loves Facebook IM, and referrals.
[25:31] Laura is part of The Best-Selling Author Posse.
[26:06] Laura plans to get better at Facebook Ads and Pinterest Ads this year.
[27:07] Pinterest Ads are underpriced attention.
[28:40] Pinterest Ads, people say longer, better ROI and it’s got more longevity.
[29:46] Laura’s target audience about raising up women but she doesn’t target gender specifically.
[31:50] What Laura experience with travel and culture has done for her and her business.
[34:17] Laura would have coconut latte with Neil Degrasse Tyson by the Hayden Planetarium
[36:20] That’s a Wrap Creative Hustlers!
[36:40] Where Laura lives on the Internet!
[37:09] Check us out at TheCreativeHustler.com, and leave us a review!
[37:46] Melissa’s Moment of Hustle