Feb 15, 2018
What’s up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday’s interview with Brian Lischer, CEO & Founder of Ignyte Branding.
[00:32] What’s up Creative Hustlers!
[00:52] Steven & Melissa have talked to Alan in SO many different places.
[01:34] Today we’re recapping Brian Lischer, from Ignyte Branding.
[02:00] We actually interviewed Brian back in September at the live event.
[02:30] The interview dived into Brian’s process in creating brands, and so much more.
[03:15] Brian has over 10 years in the agency life.
[03:30] Steven makes bromances over branding.
[04:30] What makes Brian’s agency different is the convergence of sociology, psychology and mythology.
[05:16] There is no much psychology in Marketing.
[05:30] Alan uses psychology to help understand people’s marketing strategy.
[05:48] Steven finished his first class teaching at Drexel recently.
[06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF?
[07:45] If you don’t know what YOU do differently, it’s the blind leading the blind.
[08:15] Mythology comes into play with brand archetypes and brand story.
[09:07] You have 15 years of mistakes to get you the results you’re looking for.
[10:00] Mythology is like leaving your mark, it’s a legacy.
[10:49] Mythology is to explain the unexplainable.
[12:23] Hiring & acquiring talent in your growing business.
[12:53] Brian had an outside HR firm to help with the hiring process.
[13:43] What do you look at while hiring employees & contractors?
[14:26] You can teach someone a hard skill, but you can’t teach being a part of the culture.
[15:50] Alan actually hired Melissa, because she had a drive to learn.
[17:50] You can go a lot further with a group of smart, hardworking people.
[19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on!
[20:00] Alan’s hiring process with Ignite and their growth.
[20:50] Hiring can be a lot of luck of the draw.
[21:40] Hire the right TYPES of people, instead of the right skills.
[23:10] Sometimes you can just tell when it’s not the right person.
[23:39] Hustle beats talent, when talent doesn’t hustle.
[24:08] Show up every day, and make progress!
[24:53] Brian is at IgnyteBrands.com!
[25:16] Melissa’s Moment of Hustle