Nov 9, 2017
[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!
[00:30] What’s up Creative Hustlers!
[01:00] Biggie isn’t overrated…
[01:13] Live at the Loading Dock in Little Italy, in SoCal.
[01:30] This is John’s first event on his own!
[02:35] Got to chat with Josh Fechter!
[02:40] You need to join Josh’s Facebook group!
[03:30] Here’s the Interview with Josh Fechter!
[04:00] So what is Growth Hacking and BAMF Media?
[05:00] BAMF Media was built to handle clients.
[05:21] What clients for BAMF Media look like…
[06:10] Josh growth hacked his way to Mark Zuckerberg.
[06:50] Facebook’s Developer Conference in Chicago!
[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!
[07:58] What’s in store for Live SoCal Marketing event!
[08:50] Where you can find Josh on the internet!
[09:30] Look for Josh on a future episode, hopefully!
[10:15] Steven was serious about if Josh could take down Zuckerberg.
[10:54] The next interview we had was Brian Lischer!
[11:17] Brian is great at Business to Business branding.
[11:50] It’s almost like Barbalicious!
[12:15] Brian is really cerebral, and very into psychology, mythology and culture.
[12:27] Brian is a really unique interview from the crowd at the event.
[12:50] It’s all about the internal brand!
[13:05] It’s the interview with Brian Lischer!
[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.
[14:08] What Brian does, and why Ignyte is different!
[14:50] It’s getting to the essence of the brand, and rebuilding around that.
[15:26] Branding is expensive but a LOT goes into it.
[16:03] It’s going to cost more to do a REBRAND wrong!
[16:33] Why Ignyte is different from others.
[16:55] The external brand is only ONE SIDE of the coin!
[17:40] For some companies, it’s about experience in store, and when calling support!
[18:49] Educating people on TRUE branding.
[19:05] What BRANDING is NOT!
[19:20] The craziest thing about branding…
[19:59] Branding is just chemicals in the brain.
[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.
[20:57] Where you can find Brian and Ignyte on the internet!
[21:33] Tons of value at the SoCal Marketing event.
[22:12] Well done to John Bertino for the event!
[22:40] Some of the great speakers on the panel.
[23:27] Moderating a panel is hard work.
[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!
[25:50] Where John and the So Cal Marketing Club live on the internet!
[26:28] John Bertino is always on the show.
[26:57] Peace Out, Creative Hustlers
[27:02] Melissa’s Moment of Hustle
Contact Info for Interviewees:
Josh Fechter Co-Founder BAMF Media
Brian Lischer - CEO Ignyte Brands