Sep 14, 2017
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and solopreneurs get featured on leading podcasts… Like ours.
[00:38] What’s up Creative Hustlers!
[01:00] Today we’re recapping Tom Schwab’s episode, no relation to Charles Schwab!
[02:35] All roads lead to John Bertino.
[03:00] What is Interview Valet?
[04:00] There’s a lot of work to a podcast. 80% die in the first 10 episodes.
[04:45] The Creative Hustler is creeping up on 75 episodes!
[05:18] Interview Valet is podcast crack.
[06:40] The Creative Hustler was lucky to have lines of guests.
[07:10] If you’re not leveraging Facebook groups (Especially OUR group), what the hell are you doing?
[08:30] The flow of businesses, many people don’t remember the 2008 crash.
[09:13] Tom was a middleman, who lost his job, was able to bounce back.
[09:35] The Creative Hustler bar, coming soon.
[10:00] The process for inbound marketing, or podcast marketing is process driven.
[10:20] Not all podcasts are the same.
[11:00] Interview Valet helps get you interviews, or get YOU interviewed.
[11:55] If you want to be interviewed, get a One-Sheet!
[12:23] Melissa will be featured on Auguste Crenshaw’s “Real Women Don’t Bitch” summit on September 26th!
[12:54] The shit that happened to you doesn’t condemn you, it qualifies you - idea behind the “Real Women Don’t Bitch” summit.
[13:44] Melissa’s topic deals with a false sense of confidence, and being hard on the outside.
[14:00] Knowing your topics, and what your interviewees can talk about is important.
[14:46] Your One-Sheet is your electronic press kit, all in one.
[15:56] The Creative Hustler loves Canva!
[16:15] If you would like a Creative Hustler special on canva, let us know!
[16:39] Go to InterviewValet.com/hustler ← He’s got free gifts for you!
[17:13] Tom broke his cardinal rule! Turn your phone off!
[18:01] Really important to being prepare for a podcast.
[18:15] There’s 3 free gifts on Tom’s site for you! Check list, 3 secrets to getting booked, and more!
[18:51] There’s gotta be a ritual before you perform, even as a podcast.
[20:00] Mike Gonsalves is a big proponent of standing during an interview.
[20:27] Commotion creates emotion!
[21:20] You get focused when you have a motion.
[21:45] Melissa’s pink ball of fun (Melissa had to take it away from Steven).
[22:00] If you have this video, you win a prize!
[22:30] Alan is going to take “Melissa’s pink ball of fun” and hiring a Melissa!
[22:57] Tom mentioned apple’s impending announcement of podcast analytics.
[23:30] Podcasts have been apple’s red-headed step-child.
[23:50] Shout out to Kevin & Laura Fleming on their baby! Come get on the show!
[24:24] There’s not enough info to focus on a specific part of the podcast to improve.
[25:00] Patrick Stiles - vidalytics, now for podcasts!
[25:20] As a marketer, we want to know these things!
[25:47] Knowing a specific details about people who listen to our podcast is needed.
[26:10] Next generation of podcasts will include big data.
[27:00] It’s not captive, because people skip the advertisements if you are putting it at beginning.
[27:30] Doing commercials natively will make people keep listening.
[27:55] What does work is having amazing guests, and great recaps!
[29:00] Leave us a review on itunes, google play, and anywhere else!
[29:24] Melissa’s Moment of Hustle
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