What’s Up, Creative Hustlers! Steven & Melissa Here.
Today’s 3oz or less episode is featuring Philip Warren, a strategic consultant and business advisor helping C-Level stakeholders realize their mission and live their vision. Today we’re focusing on saying NO!
[03:57] Start saying NO with Confidence.
[04:11] Choose the clients that fit YOU best.
[04:55] Jealously guard you time!
[05:33] Own your personal brand & know thyself.
[06:20] Utilize your network & refer another when saying NO!
[07:35] Don’t be based on how fast you do your work.
[08:50] It takes time to learn to prioritize.
[09:24] Advice for saying NO.
[10:43] What percentage of your customers are reasonable people?
[11:20] Know a way out for clients.
[12:13] It’s a small world for #CreativeHustlers, if you don’t do the right thing, it comes back!
[13:01] How to find Philip on the internet!
[13:54] Melissa’s Moment of Hustle
[Recap] Today Steven, Alan and Melissa recap Hawk Mikado interview. Hawk Mikado is the leading expert in Funnels and Live Launches. He has built over 7 profitable businesses, in the multi-six and seven figures. He’s also the publisher of Funnel Magazine as well as owner and founder of Invert Inc., a leading firm in online to offline marketing and sales systems.
[00:55] What’s up Creative Hustlers?
[01:20] The Badass Hawk Mikado
[02:05] Why Hawk is the Funnel Genius
[02:36] So, what is a funnel?
[02:55] Why you’re throwing money away if you don’t have a funnel.
[03:22] Google Analytics can measure your funnel.
[03:47] Funnel Hacking 101 with Alan.
[04:28] Alan teaches Web Analytics
[05:18] Bringing Funnels to Old Industries.
[06:20] Funnels are in Informercials
[07:14] Traveling allows you to get into someone else’s shoes.
[08:10] Why Travel is so core into The Creative Hustler.
[08:40] Melissa gets a Southwest card to go to Northeast.
[09:17] Hawk’s remote year.
[10:20] Check out Hawk’s nest.
[10:55] Follow Hawk on Roadtripper!
[11:30] Steven & Melissa’s EuroTrip!
[12:20]So many European #CreativeHustlers to visit!
[12:50] Steven is visiting his Father’s hometown!
[13:35] Steve’s Sauce Off!
[14:54] Hawk for President - 2024
[16:00] The White House as Hawk’s Nest
[16:44] We’re always in someone’s funnel…
[17:55] Stop the Sell: I need to Opt In to your Funnel!
[18:45] Drinks isn’t a sale, and don’t trick us into your funnel.
[19:45] Alan sees through people’s bullshit.
[20:00] Travis and Ty Looez.
[20:35] Why Ty Lopez is successful.
[21:15] Just keep it real, we all have funnels.
[22:00] Funnel Hacking and Authenticity.
[22:50] You need to believe in what you’re selling.
[23:35] Hawk’s 6th Sense
[24:05] Inviting Jesus for Coffee, and branding.
[25:45] Jesus’s Funnel is serious.
[27:00] Where to find Hawk online & free Funnel Magazine for you!
[27:33] Melissa’s Moment of Hustle
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with The Funnel Genius, Hawk Mikado is the leading expert in Funnels and Live Launches. He has built over 7 profitable businesses, in the multi-six and seven figures. He is an entrepreneur, an adventurer, and a family man. He has a very giving heart, dedicating his time to helping leaders show. He’s also the publisher of Funnel Magazine as well as owner and founder of Invert, a leading firm in online to offline marketing and sales systems.
[01:15] What’s Up Hawk. Ready to get hustling?
[01:22] Hawk’s real given name.
[02:24] Hawk’s #CreativeHustle - Travel and owning his own agency.
[03:27] All the mini hustles under Invert Inc.
[03:30] Fighting the incorrect Funnel info.
[05:27] Why Hawk is not your typical funnel hacker!
[08:20] Don’t recreate the wheel.
[09:45] Helping the world & creating massive impact
[11:07] Hawk for President: If the US is a business, we can make it profitable.
[12:47] 2024: Vote for Hawk!
[13:22] Teddy Roosevelt: Experienced new cultures & influenced the country.
[13:54] Travel is in Hawk’s DNA.
[14:23] Why do children believe that their country is the best in the world?
[15:00] Marketing is about getting people to do what YOU want them to do.
[15:24] Travel opens your mind, and makes you better.
[17:12] Challenge Accepted: Make an impact outside of your arena.
[18:19] Hawk’s 6 step process, and getting people to follow you.
[18:47] What is your vision?
[19:08] Once you are helping them, they will follow you.
[19:50] It’s not about ME
[19:59] Luna the Cat interrupts the broadcast.
[20:38] Why finding position is SO important.
[21:16] If you want to learn steps 4-6, you will need to get Funnel Magazine!
[21:49] Hawk is excited to be launching!
[22:35] Live Launch: You can be profitable before you go to market!
[23:52] Example of a client success with Live Launch.
[25:05] As long as you follow the process, you can be massively successful.
[26:44] Passion for the solopreneur!
[28:39] Why Amazon is so successful…
[29:15] Why Live Launch can help you avoid all the launch headaches.
[30:00] Get paid to write your book, and find out what the audience needs.
[31:00] Melissa & Steven love the process.
[32:40] Our friends have the same questions that we do.
[33:45] It all comes back to a tribe.
[34:32] The hardest part of being a #Creativehustler is the time with family.
[36:00] Update on Hawk’s year long journey, and where he’s going.
[39:02] Check out Hawk’s trip on Roadtrippr.
[40:10] Hawk’s trip started with “Why Not?”
[41:28] When traveling, avoid the tourist traps, and ask a local.
[42:05] Use Regis Coworking spaces during Travel.
[43:20] Why Hawk and John Bertino love Regis.
[46:14] Hawk wants to shout out Allie, Ed and Judy for Corporate Alliance.
[46:53] Hawk would have coffee with Jesus, because he had the best tagline, “Follow Me”
[50:10] Hawk doesn’t drink, but he wants to see the whole Water into Wine thing..
[50:45] How to get ahold of Hawk on the internet
[52:13] Melissa’s Moment of Hustle
[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.
[00:00] Secret to a killer brand.
[00:55] What’s up, Creative Hustlers.
[01:30] Why we wish Jeremy was still in town!
[01:50] Jeremy’s background
[02:04] Key points in “Getting to Like”
[02:40] Jeremy & the Firebrand Group
[03:20] Future Proofing and Marketeers.
[04:14] Positioning from a Marketing perspective.
[04:55] Why you should follow Jeremy’s column on INC.
[05:30] Personality vs. Substance.
[06:00] Steven’s Facebook feed is yelling at him.
[06:30] Thoughts on Video Ads
[07:10] If Steven was a cat, his name would be “Video Struggles”
[08:35] If you have to record it 5 times, it HAPPENS!
[09:00] If you have blinds tied up in the background, no one is going to buy your product.
[09:28] Getting back into video.
[10:10] All the struggles to recording videos.
[10:30] Podcasteers, don’t fear! Podcasts are sticking around.
[11:37] Using only one sense to absorb information.
[12:00] Future of Podcast: Apps in Cars & Holograms in your living room.
[13:16] Marketing impact of A.I and Emerging Technologies
[13:35] What is RankBrain and self-learning?
[15:02] The checks and balances of A.I
[16:05] But, let’s remember, it’s only a machine.
[16:50] Melissa doesn’t know what “Skynet” is…
[17:17] Facebook wasn’t even a thing when Steven & Melissa were in high school!
[18:20] Shout out to Zoe from About.Me
[19:25] Traveling can help marketers have empathy and improve their game.
[20:05] Embracing the different cultures and countries.
[21:00] Find what people really need.
[21:25] Alan’s jump from Cape Cod to USC.
[21:58] Melissa wants to start a diversity club!
[22:29] Americans have the worst potlucks.
[22:50] International Roundtable
[24:15] It’s the ugly American’s fault flights are expensive.
[24:42] Ben Franklin is the first American #CreativeHustler.
[25:30] Pouring one out for all the homies.
[25:53] Who’s your Mount Rushmore of #CreativeHustlers?
[26:50] Looking at legacy as entrepreneur.
[27:20] Jeremy wants to be remembered as, “at least he wasn’t a schmuck”
[27:55] We’re bringing schmuck back!
[28:30] Adult Warning: Look up “Scutch” on UrbanDictionary!
[29:06] Let us know if we were too Schmucky!
[29:30] Get your free gift at TheCreativeHustler.com/Checklist!
[30:20] Don’t forget to leave a review!
[30:43] Melissa’s Moment of Hustle
Tweet him on Twitter - @Jeremarketer
Find out more about what Jeremy does: FirebrandGroup.com
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.
[00:01] Uplevel your branding
[01:22] What's Up Jeremy. Ready to get hustling?
[02:16] Why Jeremy loves finding the most Challenging projects.
[03:43] Bummer warning: The suckiest 10 hours in Jeremy’s career.
[05:39] There are lessons in the lining, and finding the strength to continue.
[07:00] When life gives you lemons, make your own #CreativeHustler lemonade.
[07:54] The rise of Firebrand: Starting an agency at the worst time.
[09:55] Finding out exactly where Firebrand fits in the ever changing market.
[10:50] Firebrand can predict the future, almost!
[11:25] Work smart, and work differently in the crowded market.
[12:12] Too big, too small: Finding the perfect size company for futureproofing.
[13:25] When a dollar is really worth $3 - finding the right place to invest.
[14:40] Jeremy’s #CreativeHustler life is fueled by the craziness of NYC
[15:54] Trying to mesh the GO,GO, GO mentality in a flip flop location!
[16:50] Sometimes you need a break from the anxious bubble of big city life.
[17:25] Stop being competitive, and start being CREATIVE.
[17:45] The pace and quiet of Cleveland can also allow for success.
[18:56] Why Jeremy does jumping jacks to get pumped up.
[19:58] The #CreativeHustler life needs a Health Meter.
[20:39] The hardest thing to do is quit, even in the short term.
[21:35] Double espressos, or defining AI is Jeremy’s excitement.
[22:54] Big Data, a.k.a Bullshit Data: Buzzwords all over the place.
[23:17] Jeremy’s thoughts on the future of A.I.
[24:16] Steven’s takeaway from Digital Signage expo.
[25:00] Figuring out who has the biggest pain point: A.I. may come first.
[25:33] Uber & Lyft had a human problem, not a digital problem.
[26:27] A.I is already here, and continues growing bit by bit.
[28:35] Jeremy is definitely investing in A.I.
[29:00] A.I may not move the needle right now, but it is coming.
[29:40] You need to get in before everyone else.
[30:52] The hardest part of the #CreativeHustler lifestyle: Facetime with everyone.
[32:10] When you have a team, it feels like you always have to be there for them.
[32:53] How Jeremy gets around the challenge: Is it better than the alternative?
[34:55] Man in the Mirror, and why you gotta figure your shit out first.
[35:20] Jeremy is getting a pint with Ben Franklin.
[35:45] Ben Franklin: The original diversifier!
[38:00] Jeremy’s legacy: Don’t be a Schmuck.
[40:40] If it’s not right, don’t do it. It’s not that difficult.
[41:55] Take a macro approach to what you do.
[42:20] You grow by being around other #CreativeHustlers
[43:00] Traveling a creates empahy, which makes you better.
[44:01] Travel more, become a better marketer.
[45:30] It will make you less Schmucky if you travel with eyes wide open.
[46:40] The benefit of not being able to speak the language.
[47:19] Where to find Jeremy on the internet.
[49:30] Melissa’s Moment of Hustle
Tweet him on Twitter - @Jeremarketer
Find out more about what Jeremy does: FirebrandGroup.com
[Recap] Today Steven, Alan and Melissa recap Travis Bennett interview. Travis is a digital agency owner and founder of Nomad Stack and Studio Digita, one of the web’s top resources for digital nomads and location independent creative hustlers!
[0:03] Don’t get hustled by agencies - Check out The Agency Guys!
[01:14] S.H.I.T = So Happy It’s Thursday!
[01:48] Travis Bennett is NOT related to Tony Bennett
[02:00] Travis Bennett should visit San Diego!
[02:27] The history of Burma
[02:45] Travis started an agency (StudioDigita) and lives as a digital nomad.
[04:35] How Steven & Melissa got connected with Travis.
[04:40] Travis’s side hustle - NomadStack!
[05:45] Digital Nomad & Family Life
[06:20] NomadStack has so many features & resources on the site!
[07:07] You need to make the decision to go all in, and THEN visit NomadStack!
[07:55] The struggles of being a digital nomad: Lack of Wifi!
[08:05] The anxiety of NOT being connected 24/7
[09:45] Mindlessly scrolling Social Media is second nature.
[10:20] When in line, get on your phone!
[10:50] Why is it so awkward to start a conversation in line?
[11:25] People will do anything to avoid being present!
[11:40] Challenge to the #CreativeHustlers! Be in the moment!
[12:17] Growing up before social media: Just don’t die.
[13:06] NomadStack allows you to have adventure in your life.
[13:48] 2nd World Nations vs. First World Nations.
[14:44] Some more detail about Myanmar's infrastructure.
[15:30] The bad tales of Marketing.
[15:50] The culture shift from Australia and Myanmar.
[16:20] The issue with the restaurant business.
[17:03] Instant gratification in the restaurant industry.
[17:30] What happened to Mogul?
[17:40] The definition of a STACK.
[18:36] Stack is a buzzword.
[18:54] Stack deals with multiple channels of information.
[19:22] Linking to other sites on social media. & Backlinks.
[20:12] Use your google analytics.
[20:30] The links in the show notes is an example of Backlinks!
[20:55] Steven’s old school rock band website.
[21:20] Overstuffed like a Thanksgiving turkey!
[22:00] Links are only the beginning, it’s about WHO you know.
[22:22] Bring the Tito’s to the party: Link to other people to show love!
[23:00] Screw those people gaming the system!
[23:16] The SEO is now about quality content, and bringing the purity back.
[23:40] Do the right thing! You core values need to be in line.
[24:01] A bad backlink could be detrimental to your brand.
[24:20] Are you interesting in learning about SEO? Tweet @Cr8tiveHustler and tell us!
[24:35] Alan, teacher at USD will teach you about SEO.
[24:53] Steven defies the time-space continuum and tells us about a future/past interview.
[25:10] Go check out The Creative Hustler Instagram for great content from Steven’s interview!
[25:30] Time to bring it FULL CIRCLE! SEO, Stacks, and so much more!
[26:00] Why you need to be knowledgeable in all aspects of digital life.
[26:15] Want to break out of the chains of your hometown? Visit NomadStack!
[26:42] If you need digital help, reach out to Travis at StudioDigita!
[26:50] Please subscribe and leave some reviews on iTunes on Stitcher.
[27:00] Don’t forget to join our Facebook Community!
[27:39] Melissa’s Moment of Hustle!
Contact Travis Bennett:
What’s Up, Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Travis Bennett, He’s a digital agency owner and founder of Nomad Stack, one of the web’s top resources for digital nomads and location independent creative hustlers.
[00:10] Don’t get hustled by the Agencies! Check out The Agency Guy!
[01:23] What’s Up Travis. Ready to get hustling?
[01:35] Why Travis Bennett is a #CreativeHustler, and an avid traveler!
[03:04] From Australia, to Thailand, and now in Myanmar!
[05:15] A day in the life of this Digital Nomad: Work/Life balance.
[06:51] The reason behind NomadStack.
[08:10] Furiously work and then relax & the inspiration behind why Travis lives this life!
[10:22] From Digital Start-Up to Entrepreneur and how to divide up your free time.
[11:17] Break your funk with the gym!
[12:09] The freedom of making your Saturday any day of the week!
[13:04] Once you get overseas, travel and lifestyle is SO much more affordable!
[14:35] NomadStack helps you find the SMART ways to live!
[15:10] When you work hard, you can enjoy the lifestyle.
[16:02] Riding a lion with stacks of hundreds: The lifestyle entrepreneur life.
[17:00] Why Steven & Melissa work their asses off!
[17:30] Social entrepreneurism - let’s help each other.
[17:55] Red Ocean vs Blue Ocean
[18:23] Excitement for the freedom of the side hustle, including NomadStack!
[19:20] Planning and building the idea in your mind.
[20:17] The future of NomadStack!
[21:03] When the side hustle overtakes the main hustle! How do you know?
[22:07] What is going to push NomadStack to adult life?
[23:59] Motivation is the struggle of the #CreativeHustler lifestyle.
[25:00] The different work styles for a #CreativeHustler!
[26:27] Travis’s one piece of advice for a #CreativeHustler lifestyle.
[26:56] Find one client willing to pay YOU!
[27:30] When you are open to the lifestyle, you can see it is possible!
[28:36] You don’t have to quit your job, just get ONE client!
[29:19] The whole #CreativeHustler life is MINDSET!
[29:46] Travis’s productivity hacks: Coffee & Rewards!
[30:29] Rewarding yourself to avoid the freak out!
[31:13] Get a work rewards program!
[32:10] You need to celebrate the little wins!
[33:15] One win can snowball into a #CreativeHustler lifestyle!
[34:15] Use baby steps to make a project manageable!
[34:53] Don’t do anything except that ONE THING!
[35:16] Multi-Tasking isn’t always possible.
[35:40] You can’t build a giant in ONE day.
[36:22] Travis doesn’t feel as though he made any BIG mistakes.
[37:14] Sometimes the job you take just doesn’t FIT for you.
[38:30] Travis’s lesson: If they can do it, then why can’t I?
[39:03] There’s no time better than TODAY to start.
[40:00] Take the process out on a date!
[40:27] Travis would like to have Richard Branson and Tai Lopez for coffee!
[40:58] Why everyone hates Tai Lopez, but his insight is dead on!
[42:15] Even if you hate the person, they know what they are doing & do it WELL!
[44:05] Why Travel opened Travis’s eyes to opportunity.
[46:44] How to reach Travis on the internet!
[47:22] We need Travis’s beard pictures!
[47:44] Melissa’s Moment of Hustle
[Recap] Stephen, Melissa and Alan recap Laura Pennington's interview. Laura is an entrepreneur, content writer, and podcast host, who in 2015, threw out her whole business model and instead of continuing down Burnout Blvd, she fired half her clients and decided it was time to grow her business on her own terms.
Get ready to Hustle!
[1:37] Why Laura is the epitome of a Creative Hustler!
[2:05] Better Biz Academy is better than the BBB!
[2:33] The information Laura smashed in our face.
[3:05] Why Stephen & Melissa are thebottlenecksk in their business.
[4:00] Why Laura outsources whatever someone else can do...
[4:34] Why you can save time giving direction to others.
[5:03] Why Solopreneurs need to outsource.
[5:50] Let the people who are good at their job do the work!
[6:10] Why it is not smart business to do the work yourself.
[6:40] Your rate is higher than a virtual assistant - use that.
[7:30] How Laura’s experience helped the Creative Hustler improve.
[8:03] Know the basics: Real DJs learn on vinyl.
[8:35] Why knowing all the parts of the machine help you delegate better.
[9:00] Allow your employees to give you feedback
[9:20] How Laura helped Creative Hustler find a VA.
[9:40] Social entrepreneurship is the way to build people up.
[10:05] Laura’s niche: Technical and legal writing
[10:40] How you can make technical writing creative.
[11:23] Why knowing your niche is important.
[12:03] The variety of courses available at Better Biz Academy
[12:49] Why knowing your niche creates better products.
[13:05] If you need to learn more about your online business, you need to check out her site.
[13:15] Learning Upwork
[13:52] Alan’s experiences with using Upwork to hire.
[15:08] Guess what is super cool abou Laura Pennington!
[16:00] Why Laura listens to Wang Chung for motivation!
[16:46] You need to watch the “Everybody Have Fun Tonight’ music video!
[17:22] Bring back Wang Chung!
[17:40] The lack of fun songs in today’s music!
[18:06] Don’t miss Stephen’s singing.
[18:17] Alan’s obnoxious song choices - including Weird Al!
[19:00] Why Weird Al is a very talented musician.
[19:25] Have you ever heard of Richard Cheese?
[19:40] Pop songs covered in Jazz style!
[20:00] Alan’s bluegrass side gig.
[21:32] Why Tracey Chapman is NOT pumped up music!
[22:09] The meaning behind Fast Car, and why it motivates Melissa!
[23:10] Motivated vs pumped.
[23:25] What is your intense workout song?
[23:50] Who is 50 Cent?
[24:11] Why this episode was SUPPOSED to be #48.
[24:55] Don’t forget to check out Laura on the web!
[26:05] Melissa’s Moment of Hustle