What’s Up, Creative Hustlers! Steven & Melissa here. Today, from the great city of Philadelphia, we’re talking with Kate Erickson from the Entrepreneur on Fire Podcast. She’s on a mission to help entrepreneurs create freedom in their business and life through developing systems and processes to help them scale and grow their businesses.
[00:32] What’s up Creative Hustlers!
[00:49] What makes Kate a Creative Hustler!
[01:55] Listen to Kate’s Take podcast!
[02:15] Creativity means you can do what you love and make money doing it.
[03:11] How Kate makes it work with her significant other!
[05:35] Check out How to Fascinate for a compatibility/strength test for your relationship!
[07:20] More details on how the personality test helps a couple work together and get to know each other.
[09:35] Importance of understanding your process, and how they changed Kate’s life and business.
[11:30] Implementing starts with knowing what you work on day to day!
[13:58] How do you deal with life derailing the process?
[16:20] If you get off course for a day, woman up and get back in the saddle.
[16:40] Kate’s inspiration and drive to keep going is the people she helps and the domino effect.
[18:14] On the bad days, Kate keeps going because she loves the challenge, and either gives herself a break, or figures out why she hit the wall.
[19:30] We all make choices and we need to deal with effects of those choices all day.
[20:40] When you’re in the habit, you bounce back rate is better.
[20:55] Kate would have all the liquids with Jane Austen.
[22:57] It would be interesting to be in the mind of a great author who did not realize how great they were at the time.
[24:37] How travel has impacted Kate’s entrepreneur journey.
[25:29] Every time you walk down a street you’ve never been before it brings you awareness and openness.
[26:35] Where Kate lives on the internet!
[27:14] Melissa’s Moment of Hustle
[00:30] What’s up Creative Hustlers! It’s Happy Hour!
[01:22] The Creative Hustler team is back together.
[01:50] Shout Out to Andaz Hotel in San Diego! Voted one of the best roofs!
[02:40] Andaz Hotel does salon events to bring the community in!
[03:40] Don’t forget to check out the Andaz Hotel online!
[03:58] Back with Jason Shaffer!
[04:40] What’s up with Jason Shaffer, and why he’s at Social Media Marketing World!
[05:40] Jason is a high school teacher who teaches about personal branding, and using the internet for more opportunities.
[06:25] How do high school students approaching personal branding?
[07:45] The idea of graduating college with a Marketing degree, but it guarantees nothing!
[08:20] Even high school age students need to think about person branding, and being original.
[09:10] Some parents are not really excited about this required class.
[09:45] Why not share your best content and connect with experts!
[10:20] How Jason got invited to Congress, and how he used the class to market himself.
[12:00] Our next generation is inventing the wheel in real time!
[13:00] How to brand yourself from an offline perspective.
[14:14] Success stories from Jason’s class!
[16:20] Jason’s impression of Social Media Marketing World!
[17:43] Where Jason lives on the internet!
[18:00] Shout out to North Briar Prep!
[18:41] Here’s Conrad Mathison from It’s Pixel Perfect!
[19:00] A little more about Mathison and It’s Pixel Perfect!
[19:40] Omnichannel is a fancy word for reaching your audience with many different types of media.
[20:05] 2018 is the Year of the Bots, because people are messaging more than calling.
[21:07] If someone is having trouble logging in, the Chat Bot will give suggestion on how to fix it.
[22:17] Is a Chat Bot trusting? How can we make it more human?
[23:27] Shout out to Angelo about Chat Bots!
[23:45] Customer service across the world is a struggle, and we have to look into Chat Bots to help!
[24:28] Where Conrad lives on the internet!
[25:20] That’s a wrap Creative Hustlers!
[25:46] Melissa’s Moment of Hustle!
Contact & Details:
Andaz Hotel: https://sandiego.andaz.hyatt.com/en/hotel/home.html
What’s up, creative hustlers! Steven here from Impact Hub, Siracusa with another 3 oz or Less episode! Today I’m talking about 5 ways to marketing your non profit organization
[00:31] What’s up Creative Hustlers! Steven here! Talking about 5 Ways to Market your non-profit organization!
[00:55] in 2009, Steven started a non-profit called SDEAG - The San Diego Entertainment & Arts guild
[01:25] It’s all about bringing together the entertainment industries in San Diego.
[02:00] Steven is working on San Diego Jazz Compilation.
[02:15] Most non-profits don’t have a budget, or even a marketing person.
[02:31] Number 1: Don't just have a mission statement, have a BRAND PROMISE!
[03:20] It’s difficult to operate a non-profit where you don’t make a profit.
[03:38] Number 2: Know who you’re marketing to!
[04:00] You need to know your audience types.
[04:43] Number 3: Create a brand ambassador program.
[05:05] Peer to peer marketing works really well with non-profit groups.
[05:50] If you have a brand strategy, you can attach to emotional triggers to help your marketing.
[06:18] Number 4: Engaging with thought leadership and content marketing.
[06:40] The most impactful nonprofits are leveraging this idea of community and modern marketing tactics to drive their strategy.
[07:30] There is no better way to build trust and authority then being being a podium, or with a pen in your hand!
[07:57] Number 5: Be a social story teller.
[08:10] Look at CONY 2012, or the ASL Ice Bucket Challenge.
[09:30] Hope these tips are helpful! Let me know on Twitter!
[09:51] Peace Out, Creative Hustlers!
[09:56] Melissa’s Moment of Hustle
[00:30] What’s up Creative Hustlers!
[01:20] It’s chilly in Brooklyn.
[02:02] Today we’re recapping Michelle’s interview.
[02:15] Michelle is on the panel for Empowered Women in Digital on March 8th in San Diego.
[02:55] Michelle is the Pitch Queen. She’s all about sales and strategy!
[03:30] Selling without being sleazy is so important.
[03:50] Used car salesman are the definition of sleazy.
[05:07] Empowered Women in Digital, March 8th, 6-9pm at the Loading Dock in Little Italy, San Diego!
[05:45] Michelle was actually on Shark tank season 4!
[06:00] Michelle owned Fitzee Foods, and had a physical store but was not prepared for Shark Tank.
[07:00] Shark Tank can give you a crash course in what is wrong with your company all at once.
[07:45] Constructive criticism is really important to entrepreneurs.
[08:25] It’s easy to come up with ideas when you have a giant of team of people working on it.
[09:20] Billy Corgan discussed that it’s hard to hear criticism when you’re so used to hearing praise.
[10:25] Entrepreneurship can be I...I...I.
[11:25] You evolve and step into the unknown.
[11:53] Those who have success got comfortable in being in the idea of the unknown.
[13:00] Alan was given opportunities and was always prepared to step into the unknown.
[13:47] Entrepreneurship is Indiana Jones stepping on the invisible bridge.
[14:40] Michelle gets herself pumped up for the day by working out 1 to 3 times a day!
[15:20] It’s discipline to allow time to workout multiple times a day, it’s an escape and regeneration.
[16:55] Being the descendant of immigrants who worked hard to be successful can be a driving force.
[18:19] Michelle found something with her podcast that she has a passion for.
[18:30] Michelle’s podcast was Success Unfiltered, and she’s interviewed John Lee Dumas, Pat Flynn, Kate Erickson and Jill Stanton.
[19:15] Michelle also does Facebook live videos called coffee is for closers!
[19:45] Empowered Women in Digital has Michelle, Maresa Friedman, and Mia Rene Davies, with Melissa moderating!
[20:15] Melissa will be talking about how to sell without being sleazy, how to create value with every interaction that you have, and so many more.
[21:25] Every small little interaction could build your brand to that person.
[22:35] What is the legacy you want to leave behind?
[24:50] Steven wants to leave behind the fact that he created an awesome experience.
[25:40] That’s a wrap, Creative Hustlers!
[26:30] Check out SoCalMarketing Club for all events coming up!
[26:44] Melissa’s Moment of Hustle
Michelle’s Opt In:
Owning Your Worth: A Guide To Knowing Your Value and Naming Your Price
Connect with The Pitch Queen & Join the others in the Royal Family
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an enthusiastic Philadelphia, we’re talking with Michelle Weinstein. She’s on a mission to utilize her superpower to help entrepreneurs close any deal, sell more products or services, value your worth, overcome any objection thrown at you, and turn a “NO” into a “YES” so you can serve more people and make a bigger impact in the world.
[00:29] What’s up Creative Hustlers!
[00:55] What’s Up, Michelle, ready to get hustling?
[01:08] What makes Michelle a creative hustler!
[01:50] Every day you have to sell yourself.
[03:20] How do you get that message across to business owner, or to the client.
[03:45] We’re just here to provide value.
[04:00] Michelle’s epiphany started back in the day at Nordstrom.
[04:32] You have to do what everyone else is not going to do.
[04:53] Michelle pitched on Shark Tank in Season 4.
[05:14] How you translate pitching on Shark Tank into the business world.
[05:50] Eating right is 80% of the health game.
[07:00] I did everything that no one else wanted to do.
[08:25] What happened with Fitsy Foods?
[10:15] Michelle created her podcast, Success Unfiltered. The stories no one talks about.
[11:30] Why doesn’t anyone ever tell you how entrepreneurship really is?
[12:00] Some uncomfortable moments that Michelle had to overcome…
[13:30] I got really good at just being a problem solver, and you get used to it.
[14:50] You gotta get really comfortable in the uncomfortable to be successful.
[15:50] Where Michelle’s inspiration and fire comes from.
[16:56] Michelle’s two parents were always hustling.
[17:55] Michelle physically could not be a housewife.
[19:00] Michelle was trapped in a corner, but she had a mission to be successful.
[19:48] Some things are out of our control, and we have to acknowledge that.
[21:00] If money wasn’t an option, what would Michelle be doing right now?
[22:11] Helping young girls with self-love, and self-esteem is Michelle’s passion non-profit.
[23:18] If you want to change who you are, and what you do, you have to make the change.
[23:40] All the Pitch Queen content is for FREE.
[24:23] How Michelle stays motivated and breaks out of the funk.
[25:30] Your body tells you when to slow down, so if you listen to your body, you won’t ever get burnt out.
[26:40] When you’re burnt out, you’re probably saying YES to everything that comes your way.
[28:30] Michelle’s focus is admirable.
[29:15] Michelle doesn’t have too much challenge in entrepreneurship because she manages her time.
[31:13] Michelle is so used to her business she’s a juggler for Cirque du Soleil!
[31:47] Aerial Yoga is one of the best physical exercises for entrepreneurship!
[34:20] When you can take personal challenges, it can transform your professional life.
[34:45] Michelle would grab healthy food with Oprah in Maui.
[36:44] Michelle is professionally annoying. “When I want to find someone, I will.”
[37:55] How all of Michelle’s life experiences and missteps affected her as an entrepreneur.
[39:30] Michelle has really seen it all in the entrepreneurial world.
[40:16] You become so highly valued and valued from so many experiences.
[41:19] Where Michelle lives on the internet.
[42:15] For more on The Creative Hustler, find us at TheCreativeHustler.com, and leave us a review!
[42:42] Melissa’s Moment of Hustle
Connect with The Pitch Queen & Join the others in the Royal Family
Opt In to, “Owning Your Worth”: A Guide To Knowing Your Value and Naming Your Price
For today’s 3oz or Less, Steven discusses the biggest mistake brands make in their communication strategy, and his top 3 tips for on-point branding.
[00:32] What’s up Creative Hustlers, Steven here!
[00;55] Today’s topic is branding tips!
[01:38] First mistake: Not developing their personas.
[02:09] You need to get deeper into this. What makes them click.
[02:30] You need to talk to your customer!
[03:15] If you think you know your clients, you don’t. Dig deeper!
[04:06] You want to keep branding in your customer’s minds.
[04:55] Second Mistake: You are not being adaptive.
[05:14] Personalization is more important than ever.
[06:17] We don’t want to be ignorant that our audience does not all see things the same way.
[06:48] Break adaptive strategy down to a few core demographics!
[07:12] Third Mistake: You aren’t staying consistent.
[07:40] It’s the golden rule of branding, whatever it is you do, do it well and do it often.
[08:09] Every piece of content on the brand needs to be consistent to brand strategy & standards.
[08:45] You need to know who your audience is, and be adaptive in order to be consistent.
[09:10] Auditing your brand and progress is important.
[09:35] That’s a wrap, Creative Hustlers!
[09:47] Don’t miss out on The Creative Hustler’s branding blueprint!
[10:00] Melissa’s Moment of Hustle.
For today’s 3oz or Less, Steven discusses the infographic from Daisy @ CustomWriting.org and dives into 21 Ways to Increase Creativity!
[00:30] What’s up Creative Hustlers!
[00:45] Today we’re getting 21 tips for being more creative!
[01:08] Before anything, there’s a thought and a spark!
[01:37] Finding our own path to creativity
[01:50] #1: Obsess!
[02:34] Creative people require solitude to generate new ideas
[03:16] #2: Make Experiments and Prototypes!
[04:00] #3: Identify our energy killers!
[04:30] Stay in the state of optimal flow.
[04:47] #4: Relax and take a break.
[05:06] Hustle is a subjective term. Work smarter, not harder.
[05:25] Dopamine is the motivation molecule.
[05:44] 72% of people have their best ideas in the shower.
[06:20] #5: Creativity comes in a flash. How can we get inspired more?
[06:47] #6: Listen to your body clock!
[07:20] You can’t put a circle in a square. Find a harmony.
[07:46] #7: Set your limits.
[08:07] Too many options can become obstacles.
[08:32] #8: Record your ideas! Use a voice recorder to keep track of your ideas.
[10:01] #9: Change or flip your perspective.
[10:38] Distance yourself from the project to get some clarity.
[10:57] #10: GO TO SLEEP!
[11:25] Better sleep makes a better mood.
[11:34] #11: Go for a walk!
[11:54] Get away from the damn desk!
[12:12] #12: Don’t give up!
[12:45] We need to put ourselves into the place to have more ideas.
[13:00] #13: Combine ideas!
[14:04] #14: Don’t be afraid to be wrong.
[14:47] Play life in the key of Z!
[15:04] #15: Use what you have.
[15:38] #16: Borrow ideas! What’s new is the way you approach it!
[16:12] #17: Make physical & neurological connections! Learn, read, network!
[16:49] #18: Think simply! KISS = Keep It Simple Steven!
[17:43] #19: Use your imagination! Visualize it!
[18:28] Create a vision board.
[18:37] #20: Leave your safe zone! Get uncomfortable!
[19:25] #21: Stay hungry! Act like you have nothing to LOSE!
[20:12] Hope these 21 tips from Daisy @ CustomWriting.org help you!
[21:02] Melissa’s Moment of Hustle
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What’s up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday’s interview with Brian Lischer, CEO & Founder of Ignyte Branding.
[00:32] What’s up Creative Hustlers!
[00:52] Steven & Melissa have talked to Alan in SO many different places.
[01:34] Today we’re recapping Brian Lischer, from Ignyte Branding.
[02:00] We actually interviewed Brian back in September at the live event.
[02:30] The interview dived into Brian’s process in creating brands, and so much more.
[03:15] Brian has over 10 years in the agency life.
[03:30] Steven makes bromances over branding.
[04:30] What makes Brian’s agency different is the convergence of sociology, psychology and mythology.
[05:16] There is no much psychology in Marketing.
[05:30] Alan uses psychology to help understand people’s marketing strategy.
[05:48] Steven finished his first class teaching at Drexel recently.
[06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF?
[07:45] If you don’t know what YOU do differently, it’s the blind leading the blind.
[08:15] Mythology comes into play with brand archetypes and brand story.
[09:07] You have 15 years of mistakes to get you the results you’re looking for.
[10:00] Mythology is like leaving your mark, it’s a legacy.
[10:49] Mythology is to explain the unexplainable.
[12:23] Hiring & acquiring talent in your growing business.
[12:53] Brian had an outside HR firm to help with the hiring process.
[13:43] What do you look at while hiring employees & contractors?
[14:26] You can teach someone a hard skill, but you can’t teach being a part of the culture.
[15:50] Alan actually hired Melissa, because she had a drive to learn.
[17:50] You can go a lot further with a group of smart, hardworking people.
[19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on!
[20:00] Alan’s hiring process with Ignite and their growth.
[20:50] Hiring can be a lot of luck of the draw.
[21:40] Hire the right TYPES of people, instead of the right skills.
[23:10] Sometimes you can just tell when it’s not the right person.
[23:39] Hustle beats talent, when talent doesn’t hustle.
[24:08] Show up every day, and make progress!
[24:53] Brian is at IgnyteBrands.com!
[25:16] Melissa’s Moment of Hustle
What’s Up, Creative Hustlers! Today Steven, from Impact Hub Siracusa Sicily, is talking with Brian Lisher, CEO and Chief Brand Strategist with Ignyte, a badass branding firm out of San Diego, CA.
[01:04] What’s up Brian, ready to get hustling?
[01:19] Why Brian is a Creative Hustler, and more about Ignyte.
[02:25] How Brian manages converging sociology and psychology into Ignyte.
[04:37] Brian wanted to fix the brand, instead of promoting the brand.
[05:40] Even Alan has a psychology degree. The greatest marketers are psychologists.
[07:00] Started with a social media consulting contract, and moved into branding.
[08:00] Ignyte has been open for 4 years, but really 3 full years.
[9:30] How Steven defines brand.
[11:00] How Brian defines brand.
[11:35] How Brian brings data into shaping perceptions.
[13:15] It’s important to know how a CEO views you vs. a Marketing Manager.
[15:15] Why there isn’t always a direct ROI.
[16:40] Sometimes you have to adjust pricing to meet the competition.
[17:00] It’s more expensive and harder to be a change agent.
[18:45] If it comes down to arguing about price, it is probably the wrong client.
[20:26] Sometimes your competitors are 10x the price, but not 10x the value.
[21:46] Where does inspiration come from?
[23:14] Without having partners or high level staff, much of the work falls on Brian.
[24:40] How Brian deals with late night resurgence in creativity.
[25:24] Being able to do the analysis and turning it into data for creative execution is what Brian loves.
[26:40] What Brian is excited about for 2018: Growth, public speaking and more.
[29:30] Brian’s secret to balancing the building of a business is working with an HR consultant, and developing a hiring process.
[30:48] Process is everything.
[31:32] Brian’s choice for grabbing a drink with a Creative Hustler: Steve Jobs.
[33:35] People not be able to tell detail and obsession that went into a project, but they can feel it.
[36:07] Brian is a minimalist, and needs to work with others like him.
[38:19] There’s two types of people who do pitches. 10 slides & no words, or 300 slides and tons of words.
[39:15] Where Brian & Ignyte live on the internet.
[40:55] As always, check out The Creative Hustler, or Latin & Code, and please leave a review.
[41:13] Melissa’s Moment of Hustle.
Today, Steven, Melissa & Alan recap Tuesday’s interview with Josh Haynam, the Co-founder of Interact Quiz Builder.
[00:33] What’s up Creative Hustlers!
[00:54] We’re in the Creative Hustler World Studio!
[01:22] Going forward, Steven may be doing more interviews solo!
[02:08] Now we’re doing recaps digitally, instead of in person!
[02:44] A little about Josh Haynam.
[03:28] Coding is like a learning a language.
[04:25] What should we name our Consulting business?
[04:56] Boston Latin is one of the oldest in the country.
[05:23] Josh was 19 and building websites and coding.
[05:55] 30,000 businesses were using Interactive Quiz Builder now.
[06:40] Best ideas come from solving a problem.
[07:50] Quizzes are as important as memes these days!
[08:38] Where is the benefit of quizzes in the online strategy?
[09:40] Quizzes boost interaction on facebook!
[10:35] Quizzes are good for brand awareness campaign.
[12:00] Using quizzes for retargeting campaigns.
[13:00] Josh is very purposeful with his day.
[13:40] What happens when the shit hits the fan?
[14:37] Josh’s tips for when the shit hits the fan!
[15:00] Tip 1: Transparency.
[15:22] Alan’s thoughts on transparency.
[17:00] Story about GrooveShark.
[18:00] If you have loyalty, you have good employees.
[19:20] When you are transparent, it can be a rally call!
[19:47] Tip 2 from Josh: Talk to people smarter than you!
[21:00] Everyone needs someone to talk to and get advice from.
[22:30] Josh takes the time to know the world around him.
[23:00] New Quiz: What kinda sauce are you? #MomentofItalian
[24:30] Sauce or Gravy?
[25:05] Check out Peter Scincotti’s episode!
[25:26] Check out Josh’s website!
[25:30] Visit the Creative Hustler on Facebook, Instagram, Twitter and leave a review!
[25:57] Melissa’s Moment of Hustle
What’s Up, Creative Hustlers! Today Steven is interviewing Josh Haynam, co-founder of Interact Quiz Builder, an influencer marketing tool used by more than 30,000 businesses and in his words… He’s probably seen more quizzes than any other human being on earth right now.
[00:30] What’s up Creative Hustlers!
[00:50] What’s up, Josh? Ready to get hustling?
[01:15] What makes Josh a Creative Hustler.
[02:00] Building and tinkering uses new parts of our brain.
[03:10] Pushing the boundaries is exciting.
[03:30] How Interact Quiz Builder got started and where it is now.
[05:20] 37 million people have taken a quiz on Interact Quiz Builder.
[06:00] Quizzes range from funny quizzes to serious ones.
[06:35] Josh’s first launch flopped SO badly.
[08:00] For success, months of work, hundreds of blog posts, and finally Josh’s business kicked off!
[09:15] Only question you need to ask yourself, “Should I keep going?”
[09:51] How Josh’s passion has changed over time.
[10:30] There is NO POINT at which being an entrepreneur gets easy!
[12:36] How Josh snaps himself out of a bad mood!
[14:25] Take time to work your method and get yourself in the right place.
[14:50] When you’re starting out, take time to address things and move forward.
[16:00] Why Steven & Melissa decided to get out of the country.
[17:29] What Josh is excited about in 2018.
[17:55] Josh is excited about helping people make better quizzes!
[19:00] Interact Quiz Builder is going to build solutions for people’s issues.
[20:50] The new features on Interact Quiz Builder are already in the works!
[22:35] Josh’s biggest struggle is running a company, and having everything go smoothly, while still having a clear mind to work on projects.
[24:08] These struggles happen to everyone.
[24:20] Josh’s advice for entrepreneurs who are in the same place.
[27:50] When things are not good in your business, are you still talking about it? Transparency is important.
[29:57] Josh would grab a drink with Casey Neistat! He’s the epitome of hustle.
[31:00] It’s admirable to keep your morals while hustling.
[32:00] Where you can find Josh on the internet.
[32:40] Don’t forget to leave a review.
[32:53] Melissa’s moment of Hustle.
Today, Steven, Melissa and Alan recap Sam Alvarez's interview and discuss what having multiple jobs can teach us!
[00:32] What’s up Creative Hustlers!
[00:50] Steven & Melissa are still in Sicily!
[01:34] Creative Hustler returns to U.S mid-February!
[01:40] Today’s recap is Sam Alvarez!
[02:15] She’s had 63 jobs, and speaks 8 languages.
[03:25] Jobs not professions.
[04:05] Sam is a polyglot.
[04:22] Sam speaks English, Italian, Spanish, Portuguese, and many more we don’t know.
[05:00] Alan speaks one language, Melissa speaks one language, and Steven speaks 1.5.
[05:50] Many European people know at least 3-4 other languages.
[08:05] Sam said you need to immerse yourself in the culture and be willing to make mistakes.
[09:26] Alan would choose Spanish if he had to pick one.
[10:05] Alan is ethnically ambiguous, so people think he’s Spanish.
[11:06] Sam now teaches people languages, and also coaches people.
[11:30] Sam Alvarez has visited 26 countries, and lived in 11 of them. Currently living in Chang Mai right now.
[12:45] Sam’s worst job was an accounting job. She threw herself into the world of accounting for a month.
[13:18] Alan was a buyer for a computer store, to an assistant, to a coordinator, and many many more before he even got into SEO.
[14:30] It’s important to know what is NOT for you.
[15:30] Melissa’s worst job ever: Retail during the holiday.
[17:18] Temp jobs that sucked.
[18:40] Steven’s various jobs in life, and his worst job.
[20:45] Steven only lasted at an agency for two weeks!
[21:45] Even the shitty jobs taught us something about ourselves.
[23:45] Do everything you can when you are starting out. Try it.
[24:45] When you get out of school, you may not want to do what you thought.
[25:30] Knowing what you love is really important, and sometimes hard to get.
[27:30] If you are willing to work for free, it shows you’re dedicated to the industry.
[28:15] Motivation through movement
[29:00] Sam Alvarez is cray-cray, but it’s our type of crazy!
[29:15] Sam’s links at in the bio.
[30:14] Check out Alan’s courses if you’re in San Diego!
[30:38] Please leave a review!
[30:52] Peace out, Creative Hustlers!
[30:57] Melissa’s Moment of Hustle
Contact Sam Alvarez:
What’s up Creative Hustlers! Today, Steven & Melissa interview Samantha Alvarez, the Creative Hustler who is trying to help people achieve stable income while becoming their best self!
[00:29] What’s up Creative Hustlers!
[00:32] Today we’re interviewing Samantha Alvarez.
[01:03] Ready to get hustling, Samantha?
[01:29] What makes Samantha a Creative Hustler!
[02:03] Samantha loves trying out new things.
[02:43] Samantha has had 63 different jobs, and speaks 8 languages.
[04:00] Samantha learned portuguese in 6 weeks.
[04:45] Samantha’s advice to someone learning a new language.
[05:16] Make it emotional and make it relevant.
[06:26] Instead of learning complex grammar, learn the phrases you use everyday.
[07:19] The meaning behind Latin & Code
[07:37] How Samantha approaches language is how she approaches life.
[08:23] Where does Samantha’s fire come from?!
[09:45] Learning a language, or working isn’t easy, but when you are excited about it, it’s easier.
[10:13] The optimal state of flow.
[10:53] What Samantha does to get OUT of a funk.
[11:07] Samantha lives her life in relationships, and solves problems with relationships.
[12:11] Live your life in service.
[13:45] Be transparent to your team, and vocalize your struggles.
[14:09] Worst job: Samantha was an account for a month, without any experience.
[15:45] Best Job: Coaching people, one on one.
[17:00] We don’t usually have someone in our lives who’s willing to be there for you 100% and call you out on your shit.
[18:25] Sometimes the nomad lifestyle is not glamorous.
[19:00] Biggest challenge in Nomad life is disillusionment.
[19:55] Another challenge is finding what aligns with you.
[22:00] Understanding your boundaries is important.
[23:20] Find ONE thing to do every day. Sam does SELF-CARE every day.
[23:50] Work hard, play hard and have clear boundaries.
[24:40] Sam is excited by an annual plan for productivity.
[26:00] If you don’t have any sales, you don’t have a business.
[27:20] Sam would love to be able to serve much more people fully.
[28:22] Having a value ladder is very important for coaching!
[29:06] Sam would choose a green smoothie with Marie Forleo.
[31:00] How has traveling and speaking 8 languages impacted Sam’s entrepreneur journey.
[34:35] Where Sam Alvarez lives on the internet!
[35:00] Find the Creative Hustler on Facebook, Twitter, and Instagram, and leave a review!
[35:26] Melissa’s Moment of Hustle!
Contact Sam Alvarez:
Today on The Creative Hustler, Steven & Melissa interview Salvo Fallica from Impact HUB Siracusa.
[00:30] What’s up Creative Hustlers?
[01:00] Shout out to the other Christmas episode!
[01:25] Some interviews with members of Impact Hub Siracusa!
[02:25] Shout out to some December birthdays! Happy Birthday Bill and Alicia.
[03:40] Back with Salvo Fallica, director at Impact Hub.
[04:10] Quick rundown of what Salvo does at Impact Hub!
[05:05] How do you make your creativity functional and make money off of it?
[05:20] Impact Hub works as strategy consultants with small enterprises.
[06:00] Impact Hub is there to inspire people.
[06:20] It’s important to know your value proposition.
[07:10] Why you should read “Start with Why” by Simon Sinek.
[07:45] Impact Hub is a HUB in the true meaning.
[08:14] We pass value to the people in our community, and find allies at the HUB.
[08:54] Do all Impact Hubs run the same way?
[09:20] Why one of Impact Hub Siracusa mottos: Locally rooted, Globally connected.
[09:25] Each Impact Hub is different from each other, because of location. Find out the significance of Impact HUB here in Siracusa.
[10:20] If you manage to position yourself in what the territory can offer you, you can make impact.
[11:00] Impact Hub shares common values: trust, courage and collaboration and the focus on social innovation.
[11:37] Where does Salvo’s inspiration for running Impact Hub come from?
[12:30] Impact Hub faces many different challenges.
[13:17] What Creative Hustler Salvo would have a glass of wine with….
[14:02] Steven’s Creative Hustler is Archimedes.
[14:23] Salvo would meet with Simon Sinek.
[15:30] Another of Salvo’s favorite Creative Hustlers: Hideo Kojima
[16:37] Where to find Salvo Fallica on the internet.
[17:50] Steven doesn’t want to leave Impact Hub Siracusa.
[18:15] Make sure to check out Impact Hub Siracusa, and connect with Facebook!
[18:33] Join Siracusa’s Digital Nomad program.
[19:13] That’s a Wrap, Creative Hustlers!
[19:55] Melissa’s Moment of Hustle
Impact HUB Siracusa Sicily https://siracusa.impacthub.net
Impact HUB Insta https://www.instagram.com/impacthubsiracusa/
Impact HUB FB https://www.facebook.com/TheHubSiracusa
What’s up, Creative Hustlers! Today’s podcast is brought to you by Alan, along with Josh Roush at SoCal Marketing Club’s End of Year Bonanza with Seer Interactive and Skrewball! Check out some of the great guests, and big happenings while Steven & Melissa are in Sicily!
[00:34] What’s up Creative Hustlers! It’s a takeover!
[00:50] It’s Alan Bush and Josh Roush from Movetic!
[01:00] What’s the event about? What’s IDEA 1?
[01:27] Everyone here is so interconnected.
[01:51] This event is hosted by John Bertino, favorite of the Creative Hustler.
[02:00] The Agency Guy is a matchmaking service for agencies!
[02:49] Steve Yang from OB Noodle House & Bar 1502!
[03:57] Plus, Alex, the general manager of the OB Noodle House & OB Doughnut House, and Holding Company!
[04:35] New product alert: Reeses Pieces Saki!
[05:10] Josh partners with Alex & Steve for Skrewball! We do stuff no one else would do!
[06:15] OB Noodle House was on Diners, Drive Ins and Dives, and then on Barmageddon!
[07:43] They won Barmageddon, and donated all $10,000 to OB Elementary, and forgot to cash actual check!!!
[09:20] The story behind Skrewball name!
[12:10] Inspiration strikes during late night times.
[12:50] Movetic is the perfect partner! Young, Creative and supportive!
[14:00] Steve hired his staff by knowing how goofy you can be, and that’s his approach to business. The perfect Skrewballs!
[16:30] Hoping to launch Spring 2018, to find the next best shot since Fireball! Skrewball is 35% alcohol, and a whiskey, plus it tastes great! A shot for all ages!
[20:00] If you want to try Skrewball, come to an OB Noodle House, and follow on Facebook for latest news!
[23:15] And.. here’s John Bertino! It’s his millionth appearance!
[24:00] John is owner of The Agency Guy (TAG), and one of the most well connected people Alan knows!
[24:32] Seer Interactive moved into this new place a week ago!
[24:49] John brought Ashley Ward who is a corporate speaker with SEMRush!
[25:48] John is about to start teaching at Drexel, USD and Alan teaches at UCSD.
[26:11] Ashley is going to as many event as possible to promote SEMRush, and teaching new tactics!
[27:00] What’s coming in 2018 for SEMRush! Just won 3 awards!
[27:57] SEMRush wants to make marketing easier for everyone!
[29:18] This was not planned, and SEMRush is not a sponsor, but they are just that good!
[30:05] Ashley will be back, when Steven & Melissa comes back!
[30:26] We miss you Steven & Melissa! Right now, we’re 3 blocks from the first The Creative Hustler studio! Cheers to you!
[31:00] Where to find Ashley Ward and SEMRush on the internet!
[32:10] Back to John Bertino!
[34:00] John Bertino helped Josh Roush build his company, and same for Alan!
[34:43] Some more info on tonight’s SoCal Marketing Club event!
[35:15] The history of the SoCal Marketing Club
[36:49] Steven & Melissa are having a blast, at their coworking space with pasta & wine lunches!
[37:20] And there’s the #MomentofItalian!
[39:20] Where to find John and SoCal Marketing Club on the internet!
[40:00] Who’s the modern day consumer and marketer? Everyone is more tech savvy now!
[42:14] Here’s Derek Heiny from Vulpine & his story!
[46:00] What does Vulpine do?
[48:18] You need to make sure you’re investing in the lifetime of your customer.
[49:13] 2018 for Vulpine is growing and moving into investing in ECommerce companies, plus chatbots!
[51:00] Vulpine is testing bigger projects in 2018.
[53:00] The abandon rate on eCommerce stores have taken advantage of chatbots, and micro touch points.
[54:15] Every year it’s proven that Marketing is accelerating in what you need to be doing, even planning one month away is too far!
[54:44] Derric’s advice to employing your own digital strategy!
[55:35] Go all in on one thing, and stick with it!
[54:55] You can become a SKILL on Amazon Alexa, and get into people’s daily briefing.
[53:19] Where you can find Derric and Vulpine on the internet!
[59:30] We’re here with Will Reynolds!
[59:37] By the time you publish a book, the shit is old!
[59:53] Will Reynolds is with Seer Interactive, a sponsor of the event, and this is their new space!
[01:00:16] Will is a regular fucking dude, but there are times when he takes a step back to be THANKFUL for how it happened! Today’s one of those days!
[01:01:50] Seer started in 2002, and Will still loves what he does, and it blows his mind.
[01:02:40] CEO & Founders today are all about Servant Leadership.
[01:03:05] How Seer Interactive takes time to get to know people and help them grow, but it is HARD!
[01:04:40] Dumb down marketing to this level of Human to Human interaction.
[01:05:10] Before Seer, Will came from a digital marketing background.
[01:06:35] Will doesn’t want to slow down the growth of the company, just to know everyone’s name.
[01:08:00] You gotta put more good into the world then you took out.
[01:08:20] In 2018, Seer will double this space and dominate, cause Will cares more than his competitors do.
[01:09:25] Just like Amazon, they didn’t care about making money in the short term, but now the OWN everything!
[01:10:10] Will’s advice to people getting started as a creative hustler. Be real to yourself, and put more good in the world then you take out!
[01:11:00] Will just wanted to make his parents proud. They sacrificed so much for him.
[01:12:40] If your mom was dying, would her last thought be “I’m proud of you”?
[01:14:55] Be real to yourself, so you can be real with others.
[01:15:44] If you want to find Will on the internet, google it (or look below!)
[01:16:09] That’s a Wrap Creative Hustlers! Thanks to everyone who joined us!
[01:17:07] Melissa’s Moment of Hustle
Steve Yang & Alex - Owner & General Manager of OB Noodle Bar, and Skrewball Whiskey (Coming Spring 2018).
LI: John Bertino
Ashley Ward & SEMRush!
Derric Haynie & Vulpine Interactive
Will Reynolds & Seer Interactive
[00:30] What’s up Creative Hustlers!
[01:20] Melissa is a member of founders society, and answers questions on a monthly basis.
[01:53] The idea of the imposter syndrome.
[02:00] What is imposter syndrome?
[02:25] Facebook, and the funk from comparing.
[03:25] Facebook is just a highlight reel, not real life!
[04:00] People don’t show all the failures to get to success.
[04:20] Success and failure is just an ebb & flow.
[04:40] You need to PIVOT your focus.
[05:06] Shout out to Sarah Hernholm at WIT!
[05:00] It’s not about what happens to us, it’s about the bounceback!
[05:25] You have two choice, you can doubt everything, or just accept the fact that everyone has felt worse in their journey then you!
[06:09] Tina Turner renounced american citizenship to live in Switzerland, and found more success there.
[07:25] The important thing to focus on is your long-term goals!
[08:00] You need to set your short-term goals to match up to your long-term goals!
[08:20] Are you taking on too many things and keeping busy, just thinking everything would be a success?
[09:03] Creating value is so important.
[09:20] It’s about nurturing the relationship with your tribe to be successful.
[10:20] Just being busy is taking away from your long-term goals!
[10:28] Peace out, Creative Hustlers!
There’s a switch up here - Alan interviews Steven and Melissa on the latest happenings as they’ve been traveling through Europe for the past few months.
Take a listen to the ups, downs, breakthroughs, and inspiration coming in 2018!
[00:32] What’s Up, Creative Hustlers! Steven, Melissa and Alan here.
[02:06] Switching it up, Alan will be interviewing Steven & Melissa!
[03:18] The most eye opening experience of the past 2 months since leaving San Diego!
[03:36] Steven & Melissa discuss their travels thus far.
[04:00] First, OpenEye Global Summit in Pittsburgh.
[05:30] From Jersey, to Rome, and then to a Italian class in Tuscany for Melissa!
[06:30] Steven grew up speaking italian at home!
[08:51] Montepulciano, little medieval town in Italy.
[09:46] Melissa recommends getting a car if you visit Italy.
[10:31] Steven & Melissa visited the roman baths in Bagno Vignoni!
[12:14] Melissa got a scholarship to an Italian school in Montepulciano!
[12:50] Gorgeous apartment and hanging with family north of Milan.
[13:05] Steven & Melissa became mentors for Bocconi University Entrepreneurship Club.
[13:40] Day one of the mentorship was less than exciting, but Day Two was uplifting.
[14:45] Getting to the heart of entrepreneurship, instead of just the ideal.
[16:00] Managing and scaling teams, when they are all in different places.
[16:50] Really great to hear their ideas, and see what they were concerned about.
[18:00] After redemption at Bocconi, the Creative Hustlers headed to Sardinia for the regatta!
[19:08] And then 9 days in Munich, Germany!
[19:33] Munich was great! Everything was clean, people were nice, the transportation was reliable. Diverse, urban, and interesting! Very livable city!
[21:19] The language barrier wasn’t an issue, and amazing Asian food in Munich!
[23:55] Living in major urban cities, you take for granted the wide variety of food and culture.
[25:10] 10 days of family travel with Steven’s family to visit their family roots, from Rome to Sicily, Messina, in Siracusa.
[26:00] Steven & Melissa are now residing in Siracusa for about 6 weeks.
[27:03] Working out of Impact Hub Siracusa in Sicily. It’s an awesome coworking spot, good size town, and great community.
[28:20] The pivot that The Creative Hustler will be undergoing!
[29:06] Transparent Moment: We tried to build a community on the quick, and shunned away from our actual money maker.
[29:45] The Creative Hustler Consultancy: Latin & Code.
[30:30] We’re going to start a lot of little fires, and see what extinguishes itself, and which grow!
[31:00] What grew for the Creative Hustler this year, and what allows us to do this podcast.
[32:30] Systems and behind the scenes
[32:58] Latin & Code is our main hustle, and we share our experience from there on the podcast.
[33:56] Even Alan needs to showcase his amazing marketing skills.
[34:33] We’re bringing more experts this year, recaps, and many more 3oz or Less episodes!
[34:50] We’re going to be giving you specific value with these 3oz or Less episodes, in small bites.
[36:48] Check out the the mini version of our Personal Branding e-course now available on Udemy! Under $20!
[38:42] How Melissa & Steven get pumped up and inspired while traveling.
[39:07] They met a German rapper in Munich, and has some great music videos.
[40:00] Jamming to Jovanotti!
[41:42] The biggest challenge of this digital nomad lifestyle for Steven & Melissa...
[42:11] Wifi is always a challenge, and the electricity can be temperamental.
[43:00] We’re spoiled in America, here’s why!
[43:36] To turn back on the electricity, you have to run down 89 steps to flip the switch, and run back to flip the other switches.
[45:16] Restaurants open later
[46:40] It’s important to understand the schedule for the culture and organize your day.
[48:03] Lunch is a big deal in Siracusa especially at Impact Hub!
[48:50] One of the best things has been having the time to reflect and adjust.
[49:05] Advice for the challenging times.
[49:20] Be Adaptive!
[50:12] Be open! Deal with the charm.
[50:40] This city is very old, they have got this shit down!
[51:17] It’s centering to be around such old locations with Greek ruins and so much history
[53:40] Grab a coffee or pasta with any Creative Hustler throughout history……
[54:00] Steven chose Linguini and Clams with Archimedes, who’s also from Siracusa!
[54:50] He created many mathematical formulas we still use today.
[57:01] Melissa would chose cappuccino with Ellen Degeneres and wine with Tony Robbins!
[1:00:50] Here’s how to find Steven & Melissa on the internet!
[1:01:00] Please leave us a review! Preferably 5 stars!
[1:02:16] Peace Out, Creative Hustlers!
[1:02:23] Melissa’s Moment of Hustle!
Contact Steven and Melissa:
[Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one!
[00:30] What’s up, Creative Hustlers!
[00:55] Joining us today is the more than famous, John Bertion.
[01:27] Steven & Melissa are going on a journey to Germany, and other places.
[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.
[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!
[02:40] What’s been going on with John since Episode 2!
[03:20] John’s got a SoCal Marketing Club event, and you should join them!
[03:50] John opened a The Agency Guy office in the East Coast!
[04:16] Here’s a little about what The Agency Guy is!
[04:35] You can’t wear white socks.
[05:05] Surrounded by boxes, we’re ready to recap this amazing season!
[06:38] Hot Topic: Linkedin Metamorphosis
[07:13] Linkedin Pulse!
[07:30] How often are you posting on LinkedIn?
[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper level Execs.
[08:50] Should you get personal on LinkedIn, or conservative?
[09:40] If you’re over 25, you need to listen to this! You are too conservative.
[10:25] What is your story?
[11:20] Your thought pattern changes are you grow.
[12:10] You’ve got to push your professional identity.
[12:35] John Bertino’s example of LinkedIn content.
[13:30] What do you want to communicate with your brand?
[14:15] Don’t be the ME show.
[15:00] Corporate America will look at your social content to hire you.
[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.
[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.
[17:10] One social network for the rest of your life...GO!
[17:40] Unless you’re blind, we all have to look at shit.
[18:20] Let’s discuss travel, and airplane bathrooms.
[19:30] Season 2 will be a lot more travel focused, and John’s travel tip.
[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.
[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.
[22:41] What’s everyone’s travel habits?
[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.
[24:16] Travel Tip #3 for anyone who has motion sickness!
[24:40] What Melissa does on a 6 hour flight.
[25:49] Wine Break #MomentofItalian
[26:14] Melissa’s Read: “It’s a Fine Balance”
[27:49] How John Bertino travels, and what he orders to drink.
[29:30] John always buys the awful WiFi on the plane, and uses computer the whole time.
[30:50] Shout out to Spotify Offline Playlist.
[31:28] Shout out to Mike Gonsalves move!
[32:00] Is being a Marketer dead?
[33:00] Is Marketing as we know it dead?
[34:00] So many channels, so many growth hacks. #Overwhelm
[35:00] Ideology, branding, experience will never die.
[35:30] Let’s talk Crowded Top Funnel.
[36:00] How do you limit your top funnel strategy? Go to your audience.
[37:10] Best practices to determine your persona and audience
[37:50] Focus on keywords: what do you do, who do you sell to
[38:23] Apologies for the water discussion!
[39:00] Who are you selling to, and who is ACTUALLY buying your product.
[40:20] If your mobile is not optimized, call us.
[40:55] Quick anecdote from John on british accents in Marketing.
[41:00] The value of the british accent in Marketing.
[44:50] Shout out to Lee Jackson who knows we love british accents!
[46:00] Boston people have accents and mumble are confusing!
[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!
[47:30] Join the Facebook Community, and connect with us on our website!
[47:40] Shout out to Joseph Kennedy as well!
[47:50] Find us on social media, and leave a review!
[48:12] Melissa’s Moment of Hustle
Contact Info for John:
John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/
The Agency Guy Website: https://www.theagencyguy.com/
[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!
[00:30] What’s up Creative Hustlers!
[01:00] Biggie isn’t overrated…
[01:13] Live at the Loading Dock in Little Italy, in SoCal.
[01:30] This is John’s first event on his own!
[02:35] Got to chat with Josh Fechter!
[02:40] You need to join Josh’s Facebook group!
[03:30] Here’s the Interview with Josh Fechter!
[04:00] So what is Growth Hacking and BAMF Media?
[05:00] BAMF Media was built to handle clients.
[05:21] What clients for BAMF Media look like…
[06:10] Josh growth hacked his way to Mark Zuckerberg.
[06:50] Facebook’s Developer Conference in Chicago!
[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!
[07:58] What’s in store for Live SoCal Marketing event!
[08:50] Where you can find Josh on the internet!
[09:30] Look for Josh on a future episode, hopefully!
[10:15] Steven was serious about if Josh could take down Zuckerberg.
[10:54] The next interview we had was Brian Lischer!
[11:17] Brian is great at Business to Business branding.
[11:50] It’s almost like Barbalicious!
[12:15] Brian is really cerebral, and very into psychology, mythology and culture.
[12:27] Brian is a really unique interview from the crowd at the event.
[12:50] It’s all about the internal brand!
[13:05] It’s the interview with Brian Lischer!
[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.
[14:08] What Brian does, and why Ignyte is different!
[14:50] It’s getting to the essence of the brand, and rebuilding around that.
[15:26] Branding is expensive but a LOT goes into it.
[16:03] It’s going to cost more to do a REBRAND wrong!
[16:33] Why Ignyte is different from others.
[16:55] The external brand is only ONE SIDE of the coin!
[17:40] For some companies, it’s about experience in store, and when calling support!
[18:49] Educating people on TRUE branding.
[19:05] What BRANDING is NOT!
[19:20] The craziest thing about branding…
[19:59] Branding is just chemicals in the brain.
[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.
[20:57] Where you can find Brian and Ignyte on the internet!
[21:33] Tons of value at the SoCal Marketing event.
[22:12] Well done to John Bertino for the event!
[22:40] Some of the great speakers on the panel.
[23:27] Moderating a panel is hard work.
[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!
[25:50] Where John and the So Cal Marketing Club live on the internet!
[26:28] John Bertino is always on the show.
[26:57] Peace Out, Creative Hustlers
[27:02] Melissa’s Moment of Hustle
Contact Info for Interviewees:
Josh Fechter Co-Founder BAMF Media
Brian Lischer - CEO Ignyte Brands
[00:30] What’s up, Creative Hustlers!
[00:40] Up next, virtual studio!
[01:17] The last episode in the Creative Hustler studio.
[01:35] The Creative Hustler is a part of the mile high club.
[02:13] This episode is a recap of the past year and a look ahead.
[02:50] Melissa needed to start a podcast ASAP.
[03:40] What is meta? Is it metro?
[04:40] Shout out to Lee Jackson!
[05:25] Check out WP Innovators on Facebook!
[06:05] Lee Jackson had to buy a new suit, and dress shoes are hard to pack.
[06:50] Lee randomly sat next to Melissa, and boom! The Creative Hustler launched.
[07:40] Lee helped with The Agency Guy site as well!
[08:20] The first guest, John Bertino, became a recurring refrain on the show.
[09:05] The Creative Hustler is on 70+ episodes and heading on the road to Italy.
[10:00] Unofficial season 1, and see if we’re getting renewed for season 2.
[10:30] The Creative Hustler has brought the right people to the show.
[11:18] The recap episodes are really a dinner party, and we throw a podcast.
[11:45] The Creative Hustler is the pinata.
[12:15] Maybe we’ll do it from a hot tub... We’re leveling up.
[13:10] We’ve been doing two episodes a week, pretty much alone for a year.
[13:44] Shout out to Cianna for the show notes! We’re in a groove now!
[15:30] We’re trying to fund this giant eco-system of creatives, and we’re leveling up.
[16:10] Let’s hit a block and get a mushroom out of it!
[17:00] So, where are we going with this??
[17:14] New format! Every other week is Interview/Recap, and then 3oz or less the next week!
[17:26] Melissa & Steven argue about the size of Italy and their travels.
[18:00] Alan is ready to look at Steve & Melissa digitally.
[18:29] Every recap is celebrating the Creative Hustler lifestyle.
[19:50] We were just taking a chance and doing these things.
[20:10] We need Alan’s dad on the show.
[20:28] Season two is about The Creative Hustler’s journey.
[21:00] THANK YOU to the listeners that have been here since the beginning.
[21:55] We’re doing a live show on Facebook! Check it out!
[22:50] Steven’s life changed when he learned about growth hacking.
[23:30] Surrounded by boxes, we had an awesome first season.
[23:52] Don’t miss our going away party’s recap!
[24:26] Here’s your #momentofitalian: Our party is in Little Italy
[24:42] Shout out to Mitch! He did the episode!
[25:36] Melissa’s Moment of Hustle
[Recap] Steven, Alan & Melissa recap Tuesday’s episode featuring Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:30] What’s Up, Creative Hustlers!
[00:55] Today we’re recapping Maresa Friedman.
[01:25] Another in-person podcast episode.
[02:13] Great security at the Scale Matrix & Launch Center.
[03:00] The in-person episode worked out well.
[03:16] Maresa is The Executive Cat Herder.
[04:00] She herds executives, she’s a hired gun.
[04:40] Maresa is kinda an efficiency expert.
[04:55] Melissa & Steve did something similar in the past.
[05:30] When there’s so many people and processes, it’s definitely like herding cats.
[05:55] Cats don’t listen well, and they’ll do it when they feel like it.
[06:20] You don’t hold up a goal, and people come running.
[07:00] What Maresa really does.
[07:40] Maresa connects celebrities to brands, and brands to celebrities.
[08:00] She’s got celebrities in her back pocket, because she’s got cats.
[08:33] Maresa is efficient with brands and celebrities.
[09:00] She’s not pimping out Usher.
[09:15] Why Steve chose Usher.
[10:10] Why Maresa is successful with celebrities and brands.
[10:20] Business improv classes
[10:30] Hot potato in Alan’s corner now.
[11:00] When Alan’s randomness in class is beneficial.
[11:17] What is business improv?
[12:30] Having business improv training helps you when you’re caught off guard.
[13:30] Melissa switched her mind from bartender to business, and now trying to balance the two.
[14:30] You can’t throw your colleague under the bus.
[14:55] Toastmasters isn’t just giving speeches, but also getting over stage fright.
[15:40] Topics master picks people to read a question, and then answer it.
[16:50] The first time Steven came to toastmasters.
[18:05] Melissa asked Steven to come up on stage and speak.
[19:00] Steven’s question was, “If you could one wish for someone in this room, what would it be?”
[19:48] The speaker before had to do for himself first, and was in a rough time so Steven wished him to get his shit together.
[21:00] Steven was actually nervous during this speech.
[21:40] What’s a pregnant pause?
[22:28] If Steven & Melissa weren’t leaving in a few weeks, Steven would join a toastmasters group.
[24:00] Steven & his old partner did improv together.
[24:35] Sometimes having improv training can make it over-salesy.
[25:40] You need skills for speaking on your feet.
[26:30] People can know their audience SO well they script their audience.
[27:40] Steven improv’d a whole play in Spanish.
[28:10] Maresa said, “I will give you my time, if you give me your focus.”
[28:55] There’s a lot of people who reach out, but they don’t give any focus.
[29:28] People ask for advice, but they don’t really want it - Melissa’s example.
[30:00] Shout out to Mike Gonsalves, about not being committed because their MIND wasn’t in the right place.
[31:25] Where’d the third person come from?
[32:30] Excuses, excuses, and unsolicited advice.
[33:15] There’s an infographic about the amount of clients that take Alan’s advice, vs. the people who make excuses.
[34:00] Consider me a team member, and just consider my advice!
[34:53] If I give you my time, you HAVE to give me your focus! You’re going to get unsolicited advice.
[35:46] If you come to Melissa, you’re gonna get the action you might not be ready for.
[37:10] It was like herding cats throughout this whole episode!
[37:35] Sometimes you forget about the spiritual side of the business.
[38:45] All Maresa’s info is in the show notes!
[39:00] Leave reviews & connect with us!
[39:44] Melissa’s Moment of Hustle
[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:48] What’s Up Maresa. Ready to get hustling?
[00:58] This interview is done on location at Scale Matrix & Launch Center!
[01:29] More about Maresa and her #CreativeHustler ways.
[02:00] Done is better than perfect. #AnalysisParalysis
[02:50] People with content worse then yours are making money.
[03:05] What is an executive cat herder?
[04:10] Maresa is able to talk to everyone the best way they respond to.
[04:30] What Maresa actually does!
[05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more.
[05:40] She can guarantee income growth in 90 days if people LISTEN.
[05:50] Her goal is to create ACCOUNTABILITY.
[06:30] Marketing is coming back to wanting to buy from people they LIKE!
[06:55] A product endorsed by someone they trust, makes people want to check them out.
[07:19] Cat herding comes down to 3 things: People, process and technology.
[07:30] Who do you have, what processes are in place, and what technology do you have?
[08:15] Did you invest your life savings into your company, to just be poor?
[08:30] The world cannot support that many ballerinas.
[09:07] What was Maresa’s inspiration for getting into this industry.
[10:00] Maresa was a computer nerd, and an excess talker!
[10:35] Specialized people are having trouble finding their niche.
[11:00] Why working in a Bank helps you learn to work with people.
[12:30] A one point, Maresa’s only job was to keep everyone happy.
[13:00] Maresa has a genuine interest in people, but doesn’t like to be attacked by business cards.
[14:00] It’s gotta be a mindset shift for quality of quantity.
[14:20] Dave’s Networking for Nice People!
[14:48] Maresa took a business improv course, and it was the best course she’s ever taken.
[15:53] Maresa has “playground dominance” she doesn’t break eye contact first.
[16:52] Maresa is actually an introvert, and it takes a lot of effort to go out.
[17:36] Don’t have a conversation while looking over your shoulder for someone else to talk to.
[18:07] No one is against you, they are just for themselves.
[18:27] 15% of Maresa’s business is working with start ups!
[19:03] It’s like going out with a woman who wants to settle down right away.
[19:33] We all need to think about listening more then we talk.
[19:58] We have two ears and one mouth for a reason.
[20:23] Just because you’re online doesn’t mean you can’t have purposeful communication.
[21:16] The trend in dating is to meet in person and talk.
[21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents.
[22:46] You can lead a horse to water, but you can’t make it drink, however, you can put salt in his oats to make him thirsty.
[23:50] Maresa could have excuses but she prioritizes things to make her life work.
[24:20] The lifestyle may not be glamourous, but it’s worth it.
[25:10] Social media captures the highlights, and it’s not real life.
[25:40] Maresa’s daughter wants to be a freelance dolphin trainer, and librarian.
[26:15] How Maresa gets motivated on a bad day.
[26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on.
[28:40] Give yourself time to be excited, and then move on.
[29:15] Embrace your feelings, but put a box around them.
[30:10] Maresa puts a “Day of Nothing” on her calender.
[30:42] You’re not a heart surgeon, you not under that much pressure.
[31:08] The most challenging part of Maresa’s lifestyle is sacrificing things she doesn’t want to.
[32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter.
[33:25] Sometimes you can be brilliant at business, but failing at life.
[33:53] Maresa says YES to things that do not make any sense.
[34:21] You need to put a box around the things you want to do.
[34:56] Sometimes you look back and think, I should’ve taken that opportunity.
[35:50] If you have to pay others to work, you need to reevaluate your business.
[37:09] There’s a balance of evaluating your opportunities.
[38:18] Having a dialogue as an owner, and decide opportunities as a group.
[39:15] There’s a lot of hand holding in some opportunities.
[40:00] I will give you my time, but you need to give me your focus.
[40:45] You get what you get.
[41:03] Maresa’s #CreativeHustler would be Zig Ziglar, from Amway.
[42:22] Amway was around for a long time, but they missed the mark for marketing.
[42:57] There will never be a problem surrounding yourself with positive people.
[43:00] Maresa has no issues with MLMers!
[45:00] Do you like coke or pepsi? People either feel very strongly about one or the other.
[45:50] The power of branding in soda.
[47:00] Traveling has helped Maresa recognize opportunities in industries she’d never thought of.
[50:20] We’re all selling something, let’s be honest.
[51:58] Where Maresa lives on the internet
[53:19] Melissa’s Moment of Hustle
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Thais Lopes. Thais is a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, belief systems, and thoughts, as well as finding their inner-creativity.
[00:00] What’s up Creative Hustlers!
[00:29] Welcome to Thursday!
[00:46] Recapping Thais Lopez, our color theory & branding ninja!
[01:00] Thais hustled Steven, and put herself in a position to show up!
[01:40] Introvert & Extrovert together
[02:15] Alan was a shy kid but used creativity to get over it.
[03:00] You need to find what your release point is.
[04:11] How are you going to become friends with your anxiety?
[04:55] Anxiety is actually really self-centered, it’s all “me, me, me”
[06:00] Your outward personality is very different than your inward personality.
[07:00] You are pushing yourself because you had deadlines.
[08:30] We’ll meet halfway.
[09:00] Steve was going to graduate with a music degree.
[09:45] Google it right now, “autistic children who drum”
[10:15] Thais opening on color theory and branding.
[10:25] Thais quit teaching, and now she’s a full-time coach for women.
[11:00] She’s qualified by going through it herself.
[11:20] Color theory from a brand perspective.
[12:00] Knowing what color signifies in your brand.
[12:40] Yellow & Red spark hunger, so check out fast food logos.
[13:00] There’s a reason why Apple looks sleek.
[14:10] Orange is a really cool for color theory.
[15:30] What about different tones of red & blue?
[16:22] Start-ups use a lot of light blues.
[17:20] Some color cars are worth more as a trade-in.
[17:50] You can’t just jump to colors and logos first.
[18:50] Sometimes we like a shade, but it doesn’t align with our brand.
[19:30] It’s not about you, it’s about what your customers want.
[20:00] Melissa is not a part of the “Just for Men” conversation.
[20:45] We’re trying to build you a brand, not an Ego Diorama.
[22:00] It’s not all just colors, it’s also fonts!
[23:00] Paragraph fonts are so important.
[23:30] The Creative Hustler graphics have changed!
[24:22] Go to Thais’s Website, and click on “Community”
[25:22] Download Thais’s Ultimate Guide to Color Theory for Branding from her website!
[25:50] There are so many psychology majors in the room.
[26:20] People with a psychology degree can go into Marketing.
[26:55] Alan was supposed to be a doctor…
[27:10] Leave us a review on iTunes, Stitcher, Google Play
[27:20] Join our kick-ass Facebook community.
[27:53] Melissa’s Moment of Hustle
[Interview] What’s Up Creative Hustlers! Steven & Melissa Here. Today we’ll be talking with Thais Lopes. She’s a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, beliefs systems and thoughts, as well as finding their inner-creativity.
[00:49] What’s Up Thais. Ready to get hustling?
[01:28] Why Thais is a #CreativeHustler
[02:30] From Creativity & Anxiety to #GirlBoss
[03:10] Thais taught for 2 years in the public school system as well..
[03:45] Found a balance between working at a children’s museum and creativity & mindset coach!
[04:09] Steven’s change from teaching music to musical therapy.
[04:53] How Thais brings creativity & mindset into her client’s lives.
[06:00] Thais doesn’t have a degree in mindset, but she knows how to do it, because she has gone through it.
[06:50] Steven has a life coach who prescribed him dots, in lieu of meditation.
[07:30] Thais loves using coloring as her meditation.
[09:30] It’s not practice makes perfect, but practice makes progress.
[10:05] Life happens and we need to find a way to make it work for us.
[10:55] Get yourself out of the pattern and find out what brings you joy.
[11:48] You are judging yourself so hard you aren’t letting yourself practice.
[13:15] Thais inspiration for her coaching business comes from personal experience.
[14:25] You don’t always need the newest things, you can find your own happiness in the things you love.
[15:22] Thais enjoyment does not come from outside herself, it comes from within.
[16:20] The simplest form of enjoyment
[17:30] How much color plays a part in our lives, and what color theory really is!
[19:30] How color and branding go together.
[20:55] Blue is the most popular color, for a reason.
[21:50] Every detail in the branding process is on purpose.
[23:05] Thais just started coaching this year, but she’s been studying it for years.
[24:00] Thais focuses on women because she feels that women need to be empowered more.
[26:20] Owning your niche is important because you need to know who you relate to.
[28:10] The biggest challenge of the #CreativeHustler lifestyle for Thais is the money!
[29:00] The Creative Hustlers are jumping off a cliff and building a parachute on the way down together.
[30:00] Job security isn’t a thing anymore, except you are your own job security.
[31:30] Thais has her Confident Creators Facebook Group! Come check it out and learn about color theory.
[32:55] The great thing about Canva.
[34:00] Why should we shoot each other day as entrepreneurs when we can hold hands and make a bigger parachute.
[34:55] Millennials value different things than other generations.
[36:00] The older generation tries to teach the younger generation: Unity for everyone.
[37:05] Sometimes we need to ask for advice and help, and screw our pride.
[38:00] Focus only on what will work for YOU and your business.
[39:30] Human beings have that “highlight reel” comparison.
[40:15] The real power is within.
[40:30] The #CreativeHustler in history that Thais would choose… Shakespeare.
[44:40] Thais would have a tea time with Shakespeare.
[46:00] Thais was understanding & enjoying Shakespeare in high school.
[47:00] Thais had a mask to help her with her anxiety.
[49:00] We need to nurture children, and not expect perfection.
[50:00] Our little ones need to experience so many different things to decide what THEY are good at.
[51:35] It is okay to do things that society says is not okay! (Obviously, within reason ;)
[52:49] Where you can find Thais on the internet
[54:03] Melissa’s Moment of Hustle
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and solopreneurs get featured on leading podcasts… Like ours.
[00:38] What’s up Creative Hustlers!
[01:00] Today we’re recapping Tom Schwab’s episode, no relation to Charles Schwab!
[02:35] All roads lead to John Bertino.
[03:00] What is Interview Valet?
[04:00] There’s a lot of work to a podcast. 80% die in the first 10 episodes.
[04:45] The Creative Hustler is creeping up on 75 episodes!
[05:18] Interview Valet is podcast crack.
[06:40] The Creative Hustler was lucky to have lines of guests.
[07:10] If you’re not leveraging Facebook groups (Especially OUR group), what the hell are you doing?
[08:30] The flow of businesses, many people don’t remember the 2008 crash.
[09:13] Tom was a middleman, who lost his job, was able to bounce back.
[09:35] The Creative Hustler bar, coming soon.
[10:00] The process for inbound marketing, or podcast marketing is process driven.
[10:20] Not all podcasts are the same.
[11:00] Interview Valet helps get you interviews, or get YOU interviewed.
[11:55] If you want to be interviewed, get a One-Sheet!
[12:23] Melissa will be featured on Auguste Crenshaw’s “Real Women Don’t Bitch” summit on September 26th!
[12:54] The shit that happened to you doesn’t condemn you, it qualifies you - idea behind the “Real Women Don’t Bitch” summit.
[13:44] Melissa’s topic deals with a false sense of confidence, and being hard on the outside.
[14:00] Knowing your topics, and what your interviewees can talk about is important.
[14:46] Your One-Sheet is your electronic press kit, all in one.
[15:56] The Creative Hustler loves Canva!
[16:15] If you would like a Creative Hustler special on canva, let us know!
[16:39] Go to InterviewValet.com/hustler ← He’s got free gifts for you!
[17:13] Tom broke his cardinal rule! Turn your phone off!
[18:01] Really important to being prepare for a podcast.
[18:15] There’s 3 free gifts on Tom’s site for you! Check list, 3 secrets to getting booked, and more!
[18:51] There’s gotta be a ritual before you perform, even as a podcast.
[20:00] Mike Gonsalves is a big proponent of standing during an interview.
[20:27] Commotion creates emotion!
[21:20] You get focused when you have a motion.
[21:45] Melissa’s pink ball of fun (Melissa had to take it away from Steven).
[22:00] If you have this video, you win a prize!
[22:30] Alan is going to take “Melissa’s pink ball of fun” and hiring a Melissa!
[22:57] Tom mentioned apple’s impending announcement of podcast analytics.
[23:30] Podcasts have been apple’s red-headed step-child.
[23:50] Shout out to Kevin & Laura Fleming on their baby! Come get on the show!
[24:24] There’s not enough info to focus on a specific part of the podcast to improve.
[25:00] Patrick Stiles - vidalytics, now for podcasts!
[25:20] As a marketer, we want to know these things!
[25:47] Knowing a specific details about people who listen to our podcast is needed.
[26:10] Next generation of podcasts will include big data.
[27:00] It’s not captive, because people skip the advertisements if you are putting it at beginning.
[27:30] Doing commercials natively will make people keep listening.
[27:55] What does work is having amazing guests, and great recaps!
[29:00] Leave us a review on itunes, google play, and anywhere else!
[29:24] Melissa’s Moment of Hustle
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