What’s up, Creative Hustlers! Today’s podcast is brought to you by Alan, along with Josh Roush at SoCal Marketing Club’s End of Year Bonanza with Seer Interactive and Skrewball! Check out some of the great guests, and big happenings while Steven & Melissa are in Sicily!
[00:34] What’s up Creative Hustlers! It’s a takeover!
[00:50] It’s Alan Bush and Josh Roush from Movetic!
[01:00] What’s the event about? What’s IDEA 1?
[01:27] Everyone here is so interconnected.
[01:51] This event is hosted by John Bertino, favorite of the Creative Hustler.
[02:00] The Agency Guy is a matchmaking service for agencies!
[02:49] Steve Yang from OB Noodle House & Bar 1502!
[03:57] Plus, Alex, the general manager of the OB Noodle House & OB Doughnut House, and Holding Company!
[04:35] New product alert: Reeses Pieces Saki!
[05:10] Josh partners with Alex & Steve for Skrewball! We do stuff no one else would do!
[06:15] OB Noodle House was on Diners, Drive Ins and Dives, and then on Barmageddon!
[07:43] They won Barmageddon, and donated all $10,000 to OB Elementary, and forgot to cash actual check!!!
[09:20] The story behind Skrewball name!
[12:10] Inspiration strikes during late night times.
[12:50] Movetic is the perfect partner! Young, Creative and supportive!
[14:00] Steve hired his staff by knowing how goofy you can be, and that’s his approach to business. The perfect Skrewballs!
[16:30] Hoping to launch Spring 2018, to find the next best shot since Fireball! Skrewball is 35% alcohol, and a whiskey, plus it tastes great! A shot for all ages!
[20:00] If you want to try Skrewball, come to an OB Noodle House, and follow on Facebook for latest news!
[23:15] And.. here’s John Bertino! It’s his millionth appearance!
[24:00] John is owner of The Agency Guy (TAG), and one of the most well connected people Alan knows!
[24:32] Seer Interactive moved into this new place a week ago!
[24:49] John brought Ashley Ward who is a corporate speaker with SEMRush!
[25:48] John is about to start teaching at Drexel, USD and Alan teaches at UCSD.
[26:11] Ashley is going to as many event as possible to promote SEMRush, and teaching new tactics!
[27:00] What’s coming in 2018 for SEMRush! Just won 3 awards!
[27:57] SEMRush wants to make marketing easier for everyone!
[29:18] This was not planned, and SEMRush is not a sponsor, but they are just that good!
[30:05] Ashley will be back, when Steven & Melissa comes back!
[30:26] We miss you Steven & Melissa! Right now, we’re 3 blocks from the first The Creative Hustler studio! Cheers to you!
[31:00] Where to find Ashley Ward and SEMRush on the internet!
[32:10] Back to John Bertino!
[34:00] John Bertino helped Josh Roush build his company, and same for Alan!
[34:43] Some more info on tonight’s SoCal Marketing Club event!
[35:15] The history of the SoCal Marketing Club
[36:49] Steven & Melissa are having a blast, at their coworking space with pasta & wine lunches!
[37:20] And there’s the #MomentofItalian!
[39:20] Where to find John and SoCal Marketing Club on the internet!
[40:00] Who’s the modern day consumer and marketer? Everyone is more tech savvy now!
[42:14] Here’s Derek Heiny from Vulpine & his story!
[46:00] What does Vulpine do?
[48:18] You need to make sure you’re investing in the lifetime of your customer.
[49:13] 2018 for Vulpine is growing and moving into investing in ECommerce companies, plus chatbots!
[51:00] Vulpine is testing bigger projects in 2018.
[53:00] The abandon rate on eCommerce stores have taken advantage of chatbots, and micro touch points.
[54:15] Every year it’s proven that Marketing is accelerating in what you need to be doing, even planning one month away is too far!
[54:44] Derric’s advice to employing your own digital strategy!
[55:35] Go all in on one thing, and stick with it!
[54:55] You can become a SKILL on Amazon Alexa, and get into people’s daily briefing.
[53:19] Where you can find Derric and Vulpine on the internet!
[59:30] We’re here with Will Reynolds!
[59:37] By the time you publish a book, the shit is old!
[59:53] Will Reynolds is with Seer Interactive, a sponsor of the event, and this is their new space!
[01:00:16] Will is a regular fucking dude, but there are times when he takes a step back to be THANKFUL for how it happened! Today’s one of those days!
[01:01:50] Seer started in 2002, and Will still loves what he does, and it blows his mind.
[01:02:40] CEO & Founders today are all about Servant Leadership.
[01:03:05] How Seer Interactive takes time to get to know people and help them grow, but it is HARD!
[01:04:40] Dumb down marketing to this level of Human to Human interaction.
[01:05:10] Before Seer, Will came from a digital marketing background.
[01:06:35] Will doesn’t want to slow down the growth of the company, just to know everyone’s name.
[01:08:00] You gotta put more good into the world then you took out.
[01:08:20] In 2018, Seer will double this space and dominate, cause Will cares more than his competitors do.
[01:09:25] Just like Amazon, they didn’t care about making money in the short term, but now the OWN everything!
[01:10:10] Will’s advice to people getting started as a creative hustler. Be real to yourself, and put more good in the world then you take out!
[01:11:00] Will just wanted to make his parents proud. They sacrificed so much for him.
[01:12:40] If your mom was dying, would her last thought be “I’m proud of you”?
[01:14:55] Be real to yourself, so you can be real with others.
[01:15:44] If you want to find Will on the internet, google it (or look below!)
[01:16:09] That’s a Wrap Creative Hustlers! Thanks to everyone who joined us!
[01:17:07] Melissa’s Moment of Hustle
Steve Yang & Alex - Owner & General Manager of OB Noodle Bar, and Skrewball Whiskey (Coming Spring 2018).
LI: John Bertino
Ashley Ward & SEMRush!
Derric Haynie & Vulpine Interactive
Will Reynolds & Seer Interactive
[00:30] What’s up Creative Hustlers!
[01:20] Melissa is a member of founders society, and answers questions on a monthly basis.
[01:53] The idea of the imposter syndrome.
[02:00] What is imposter syndrome?
[02:25] Facebook, and the funk from comparing.
[03:25] Facebook is just a highlight reel, not real life!
[04:00] People don’t show all the failures to get to success.
[04:20] Success and failure is just an ebb & flow.
[04:40] You need to PIVOT your focus.
[05:06] Shout out to Sarah Hernholm at WIT!
[05:00] It’s not about what happens to us, it’s about the bounceback!
[05:25] You have two choice, you can doubt everything, or just accept the fact that everyone has felt worse in their journey then you!
[06:09] Tina Turner renounced american citizenship to live in Switzerland, and found more success there.
[07:25] The important thing to focus on is your long-term goals!
[08:00] You need to set your short-term goals to match up to your long-term goals!
[08:20] Are you taking on too many things and keeping busy, just thinking everything would be a success?
[09:03] Creating value is so important.
[09:20] It’s about nurturing the relationship with your tribe to be successful.
[10:20] Just being busy is taking away from your long-term goals!
[10:28] Peace out, Creative Hustlers!
There’s a switch up here - Alan interviews Steven and Melissa on the latest happenings as they’ve been traveling through Europe for the past few months.
Take a listen to the ups, downs, breakthroughs, and inspiration coming in 2018!
[00:32] What’s Up, Creative Hustlers! Steven, Melissa and Alan here.
[02:06] Switching it up, Alan will be interviewing Steven & Melissa!
[03:18] The most eye opening experience of the past 2 months since leaving San Diego!
[03:36] Steven & Melissa discuss their travels thus far.
[04:00] First, OpenEye Global Summit in Pittsburgh.
[05:30] From Jersey, to Rome, and then to a Italian class in Tuscany for Melissa!
[06:30] Steven grew up speaking italian at home!
[08:51] Montepulciano, little medieval town in Italy.
[09:46] Melissa recommends getting a car if you visit Italy.
[10:31] Steven & Melissa visited the roman baths in Bagno Vignoni!
[12:14] Melissa got a scholarship to an Italian school in Montepulciano!
[12:50] Gorgeous apartment and hanging with family north of Milan.
[13:05] Steven & Melissa became mentors for Bocconi University Entrepreneurship Club.
[13:40] Day one of the mentorship was less than exciting, but Day Two was uplifting.
[14:45] Getting to the heart of entrepreneurship, instead of just the ideal.
[16:00] Managing and scaling teams, when they are all in different places.
[16:50] Really great to hear their ideas, and see what they were concerned about.
[18:00] After redemption at Bocconi, the Creative Hustlers headed to Sardinia for the regatta!
[19:08] And then 9 days in Munich, Germany!
[19:33] Munich was great! Everything was clean, people were nice, the transportation was reliable. Diverse, urban, and interesting! Very livable city!
[21:19] The language barrier wasn’t an issue, and amazing Asian food in Munich!
[23:55] Living in major urban cities, you take for granted the wide variety of food and culture.
[25:10] 10 days of family travel with Steven’s family to visit their family roots, from Rome to Sicily, Messina, in Siracusa.
[26:00] Steven & Melissa are now residing in Siracusa for about 6 weeks.
[27:03] Working out of Impact Hub Siracusa in Sicily. It’s an awesome coworking spot, good size town, and great community.
[28:20] The pivot that The Creative Hustler will be undergoing!
[29:06] Transparent Moment: We tried to build a community on the quick, and shunned away from our actual money maker.
[29:45] The Creative Hustler Consultancy: Latin & Code.
[30:30] We’re going to start a lot of little fires, and see what extinguishes itself, and which grow!
[31:00] What grew for the Creative Hustler this year, and what allows us to do this podcast.
[32:30] Systems and behind the scenes
[32:58] Latin & Code is our main hustle, and we share our experience from there on the podcast.
[33:56] Even Alan needs to showcase his amazing marketing skills.
[34:33] We’re bringing more experts this year, recaps, and many more 3oz or Less episodes!
[34:50] We’re going to be giving you specific value with these 3oz or Less episodes, in small bites.
[36:48] Check out the the mini version of our Personal Branding e-course now available on Udemy! Under $20!
[38:42] How Melissa & Steven get pumped up and inspired while traveling.
[39:07] They met a German rapper in Munich, and has some great music videos.
[40:00] Jamming to Jovanotti!
[41:42] The biggest challenge of this digital nomad lifestyle for Steven & Melissa...
[42:11] Wifi is always a challenge, and the electricity can be temperamental.
[43:00] We’re spoiled in America, here’s why!
[43:36] To turn back on the electricity, you have to run down 89 steps to flip the switch, and run back to flip the other switches.
[45:16] Restaurants open later
[46:40] It’s important to understand the schedule for the culture and organize your day.
[48:03] Lunch is a big deal in Siracusa especially at Impact Hub!
[48:50] One of the best things has been having the time to reflect and adjust.
[49:05] Advice for the challenging times.
[49:20] Be Adaptive!
[50:12] Be open! Deal with the charm.
[50:40] This city is very old, they have got this shit down!
[51:17] It’s centering to be around such old locations with Greek ruins and so much history
[53:40] Grab a coffee or pasta with any Creative Hustler throughout history……
[54:00] Steven chose Linguini and Clams with Archimedes, who’s also from Siracusa!
[54:50] He created many mathematical formulas we still use today.
[57:01] Melissa would chose cappuccino with Ellen Degeneres and wine with Tony Robbins!
[1:00:50] Here’s how to find Steven & Melissa on the internet!
[1:01:00] Please leave us a review! Preferably 5 stars!
[1:02:16] Peace Out, Creative Hustlers!
[1:02:23] Melissa’s Moment of Hustle!
Contact Steven and Melissa:
[Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one!
[00:30] What’s up, Creative Hustlers!
[00:55] Joining us today is the more than famous, John Bertion.
[01:27] Steven & Melissa are going on a journey to Germany, and other places.
[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.
[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!
[02:40] What’s been going on with John since Episode 2!
[03:20] John’s got a SoCal Marketing Club event, and you should join them!
[03:50] John opened a The Agency Guy office in the East Coast!
[04:16] Here’s a little about what The Agency Guy is!
[04:35] You can’t wear white socks.
[05:05] Surrounded by boxes, we’re ready to recap this amazing season!
[06:38] Hot Topic: Linkedin Metamorphosis
[07:13] Linkedin Pulse!
[07:30] How often are you posting on LinkedIn?
[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper level Execs.
[08:50] Should you get personal on LinkedIn, or conservative?
[09:40] If you’re over 25, you need to listen to this! You are too conservative.
[10:25] What is your story?
[11:20] Your thought pattern changes are you grow.
[12:10] You’ve got to push your professional identity.
[12:35] John Bertino’s example of LinkedIn content.
[13:30] What do you want to communicate with your brand?
[14:15] Don’t be the ME show.
[15:00] Corporate America will look at your social content to hire you.
[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.
[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.
[17:10] One social network for the rest of your life...GO!
[17:40] Unless you’re blind, we all have to look at shit.
[18:20] Let’s discuss travel, and airplane bathrooms.
[19:30] Season 2 will be a lot more travel focused, and John’s travel tip.
[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.
[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.
[22:41] What’s everyone’s travel habits?
[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.
[24:16] Travel Tip #3 for anyone who has motion sickness!
[24:40] What Melissa does on a 6 hour flight.
[25:49] Wine Break #MomentofItalian
[26:14] Melissa’s Read: “It’s a Fine Balance”
[27:49] How John Bertino travels, and what he orders to drink.
[29:30] John always buys the awful WiFi on the plane, and uses computer the whole time.
[30:50] Shout out to Spotify Offline Playlist.
[31:28] Shout out to Mike Gonsalves move!
[32:00] Is being a Marketer dead?
[33:00] Is Marketing as we know it dead?
[34:00] So many channels, so many growth hacks. #Overwhelm
[35:00] Ideology, branding, experience will never die.
[35:30] Let’s talk Crowded Top Funnel.
[36:00] How do you limit your top funnel strategy? Go to your audience.
[37:10] Best practices to determine your persona and audience
[37:50] Focus on keywords: what do you do, who do you sell to
[38:23] Apologies for the water discussion!
[39:00] Who are you selling to, and who is ACTUALLY buying your product.
[40:20] If your mobile is not optimized, call us.
[40:55] Quick anecdote from John on british accents in Marketing.
[41:00] The value of the british accent in Marketing.
[44:50] Shout out to Lee Jackson who knows we love british accents!
[46:00] Boston people have accents and mumble are confusing!
[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!
[47:30] Join the Facebook Community, and connect with us on our website!
[47:40] Shout out to Joseph Kennedy as well!
[47:50] Find us on social media, and leave a review!
[48:12] Melissa’s Moment of Hustle
Contact Info for John:
John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/
The Agency Guy Website: https://www.theagencyguy.com/
[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!
[00:30] What’s up Creative Hustlers!
[01:00] Biggie isn’t overrated…
[01:13] Live at the Loading Dock in Little Italy, in SoCal.
[01:30] This is John’s first event on his own!
[02:35] Got to chat with Josh Fechter!
[02:40] You need to join Josh’s Facebook group!
[03:30] Here’s the Interview with Josh Fechter!
[04:00] So what is Growth Hacking and BAMF Media?
[05:00] BAMF Media was built to handle clients.
[05:21] What clients for BAMF Media look like…
[06:10] Josh growth hacked his way to Mark Zuckerberg.
[06:50] Facebook’s Developer Conference in Chicago!
[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!
[07:58] What’s in store for Live SoCal Marketing event!
[08:50] Where you can find Josh on the internet!
[09:30] Look for Josh on a future episode, hopefully!
[10:15] Steven was serious about if Josh could take down Zuckerberg.
[10:54] The next interview we had was Brian Lischer!
[11:17] Brian is great at Business to Business branding.
[11:50] It’s almost like Barbalicious!
[12:15] Brian is really cerebral, and very into psychology, mythology and culture.
[12:27] Brian is a really unique interview from the crowd at the event.
[12:50] It’s all about the internal brand!
[13:05] It’s the interview with Brian Lischer!
[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.
[14:08] What Brian does, and why Ignyte is different!
[14:50] It’s getting to the essence of the brand, and rebuilding around that.
[15:26] Branding is expensive but a LOT goes into it.
[16:03] It’s going to cost more to do a REBRAND wrong!
[16:33] Why Ignyte is different from others.
[16:55] The external brand is only ONE SIDE of the coin!
[17:40] For some companies, it’s about experience in store, and when calling support!
[18:49] Educating people on TRUE branding.
[19:05] What BRANDING is NOT!
[19:20] The craziest thing about branding…
[19:59] Branding is just chemicals in the brain.
[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.
[20:57] Where you can find Brian and Ignyte on the internet!
[21:33] Tons of value at the SoCal Marketing event.
[22:12] Well done to John Bertino for the event!
[22:40] Some of the great speakers on the panel.
[23:27] Moderating a panel is hard work.
[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!
[25:50] Where John and the So Cal Marketing Club live on the internet!
[26:28] John Bertino is always on the show.
[26:57] Peace Out, Creative Hustlers
[27:02] Melissa’s Moment of Hustle
Contact Info for Interviewees:
Josh Fechter Co-Founder BAMF Media
Brian Lischer - CEO Ignyte Brands
[00:30] What’s up, Creative Hustlers!
[00:40] Up next, virtual studio!
[01:17] The last episode in the Creative Hustler studio.
[01:35] The Creative Hustler is a part of the mile high club.
[02:13] This episode is a recap of the past year and a look ahead.
[02:50] Melissa needed to start a podcast ASAP.
[03:40] What is meta? Is it metro?
[04:40] Shout out to Lee Jackson!
[05:25] Check out WP Innovators on Facebook!
[06:05] Lee Jackson had to buy a new suit, and dress shoes are hard to pack.
[06:50] Lee randomly sat next to Melissa, and boom! The Creative Hustler launched.
[07:40] Lee helped with The Agency Guy site as well!
[08:20] The first guest, John Bertino, became a recurring refrain on the show.
[09:05] The Creative Hustler is on 70+ episodes and heading on the road to Italy.
[10:00] Unofficial season 1, and see if we’re getting renewed for season 2.
[10:30] The Creative Hustler has brought the right people to the show.
[11:18] The recap episodes are really a dinner party, and we throw a podcast.
[11:45] The Creative Hustler is the pinata.
[12:15] Maybe we’ll do it from a hot tub... We’re leveling up.
[13:10] We’ve been doing two episodes a week, pretty much alone for a year.
[13:44] Shout out to Cianna for the show notes! We’re in a groove now!
[15:30] We’re trying to fund this giant eco-system of creatives, and we’re leveling up.
[16:10] Let’s hit a block and get a mushroom out of it!
[17:00] So, where are we going with this??
[17:14] New format! Every other week is Interview/Recap, and then 3oz or less the next week!
[17:26] Melissa & Steven argue about the size of Italy and their travels.
[18:00] Alan is ready to look at Steve & Melissa digitally.
[18:29] Every recap is celebrating the Creative Hustler lifestyle.
[19:50] We were just taking a chance and doing these things.
[20:10] We need Alan’s dad on the show.
[20:28] Season two is about The Creative Hustler’s journey.
[21:00] THANK YOU to the listeners that have been here since the beginning.
[21:55] We’re doing a live show on Facebook! Check it out!
[22:50] Steven’s life changed when he learned about growth hacking.
[23:30] Surrounded by boxes, we had an awesome first season.
[23:52] Don’t miss our going away party’s recap!
[24:26] Here’s your #momentofitalian: Our party is in Little Italy
[24:42] Shout out to Mitch! He did the episode!
[25:36] Melissa’s Moment of Hustle
[Recap] Steven, Alan & Melissa recap Tuesday’s episode featuring Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:30] What’s Up, Creative Hustlers!
[00:55] Today we’re recapping Maresa Friedman.
[01:25] Another in-person podcast episode.
[02:13] Great security at the Scale Matrix & Launch Center.
[03:00] The in-person episode worked out well.
[03:16] Maresa is The Executive Cat Herder.
[04:00] She herds executives, she’s a hired gun.
[04:40] Maresa is kinda an efficiency expert.
[04:55] Melissa & Steve did something similar in the past.
[05:30] When there’s so many people and processes, it’s definitely like herding cats.
[05:55] Cats don’t listen well, and they’ll do it when they feel like it.
[06:20] You don’t hold up a goal, and people come running.
[07:00] What Maresa really does.
[07:40] Maresa connects celebrities to brands, and brands to celebrities.
[08:00] She’s got celebrities in her back pocket, because she’s got cats.
[08:33] Maresa is efficient with brands and celebrities.
[09:00] She’s not pimping out Usher.
[09:15] Why Steve chose Usher.
[10:10] Why Maresa is successful with celebrities and brands.
[10:20] Business improv classes
[10:30] Hot potato in Alan’s corner now.
[11:00] When Alan’s randomness in class is beneficial.
[11:17] What is business improv?
[12:30] Having business improv training helps you when you’re caught off guard.
[13:30] Melissa switched her mind from bartender to business, and now trying to balance the two.
[14:30] You can’t throw your colleague under the bus.
[14:55] Toastmasters isn’t just giving speeches, but also getting over stage fright.
[15:40] Topics master picks people to read a question, and then answer it.
[16:50] The first time Steven came to toastmasters.
[18:05] Melissa asked Steven to come up on stage and speak.
[19:00] Steven’s question was, “If you could one wish for someone in this room, what would it be?”
[19:48] The speaker before had to do for himself first, and was in a rough time so Steven wished him to get his shit together.
[21:00] Steven was actually nervous during this speech.
[21:40] What’s a pregnant pause?
[22:28] If Steven & Melissa weren’t leaving in a few weeks, Steven would join a toastmasters group.
[24:00] Steven & his old partner did improv together.
[24:35] Sometimes having improv training can make it over-salesy.
[25:40] You need skills for speaking on your feet.
[26:30] People can know their audience SO well they script their audience.
[27:40] Steven improv’d a whole play in Spanish.
[28:10] Maresa said, “I will give you my time, if you give me your focus.”
[28:55] There’s a lot of people who reach out, but they don’t give any focus.
[29:28] People ask for advice, but they don’t really want it - Melissa’s example.
[30:00] Shout out to Mike Gonsalves, about not being committed because their MIND wasn’t in the right place.
[31:25] Where’d the third person come from?
[32:30] Excuses, excuses, and unsolicited advice.
[33:15] There’s an infographic about the amount of clients that take Alan’s advice, vs. the people who make excuses.
[34:00] Consider me a team member, and just consider my advice!
[34:53] If I give you my time, you HAVE to give me your focus! You’re going to get unsolicited advice.
[35:46] If you come to Melissa, you’re gonna get the action you might not be ready for.
[37:10] It was like herding cats throughout this whole episode!
[37:35] Sometimes you forget about the spiritual side of the business.
[38:45] All Maresa’s info is in the show notes!
[39:00] Leave reviews & connect with us!
[39:44] Melissa’s Moment of Hustle
[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:48] What’s Up Maresa. Ready to get hustling?
[00:58] This interview is done on location at Scale Matrix & Launch Center!
[01:29] More about Maresa and her #CreativeHustler ways.
[02:00] Done is better than perfect. #AnalysisParalysis
[02:50] People with content worse then yours are making money.
[03:05] What is an executive cat herder?
[04:10] Maresa is able to talk to everyone the best way they respond to.
[04:30] What Maresa actually does!
[05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more.
[05:40] She can guarantee income growth in 90 days if people LISTEN.
[05:50] Her goal is to create ACCOUNTABILITY.
[06:30] Marketing is coming back to wanting to buy from people they LIKE!
[06:55] A product endorsed by someone they trust, makes people want to check them out.
[07:19] Cat herding comes down to 3 things: People, process and technology.
[07:30] Who do you have, what processes are in place, and what technology do you have?
[08:15] Did you invest your life savings into your company, to just be poor?
[08:30] The world cannot support that many ballerinas.
[09:07] What was Maresa’s inspiration for getting into this industry.
[10:00] Maresa was a computer nerd, and an excess talker!
[10:35] Specialized people are having trouble finding their niche.
[11:00] Why working in a Bank helps you learn to work with people.
[12:30] A one point, Maresa’s only job was to keep everyone happy.
[13:00] Maresa has a genuine interest in people, but doesn’t like to be attacked by business cards.
[14:00] It’s gotta be a mindset shift for quality of quantity.
[14:20] Dave’s Networking for Nice People!
[14:48] Maresa took a business improv course, and it was the best course she’s ever taken.
[15:53] Maresa has “playground dominance” she doesn’t break eye contact first.
[16:52] Maresa is actually an introvert, and it takes a lot of effort to go out.
[17:36] Don’t have a conversation while looking over your shoulder for someone else to talk to.
[18:07] No one is against you, they are just for themselves.
[18:27] 15% of Maresa’s business is working with start ups!
[19:03] It’s like going out with a woman who wants to settle down right away.
[19:33] We all need to think about listening more then we talk.
[19:58] We have two ears and one mouth for a reason.
[20:23] Just because you’re online doesn’t mean you can’t have purposeful communication.
[21:16] The trend in dating is to meet in person and talk.
[21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents.
[22:46] You can lead a horse to water, but you can’t make it drink, however, you can put salt in his oats to make him thirsty.
[23:50] Maresa could have excuses but she prioritizes things to make her life work.
[24:20] The lifestyle may not be glamourous, but it’s worth it.
[25:10] Social media captures the highlights, and it’s not real life.
[25:40] Maresa’s daughter wants to be a freelance dolphin trainer, and librarian.
[26:15] How Maresa gets motivated on a bad day.
[26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on.
[28:40] Give yourself time to be excited, and then move on.
[29:15] Embrace your feelings, but put a box around them.
[30:10] Maresa puts a “Day of Nothing” on her calender.
[30:42] You’re not a heart surgeon, you not under that much pressure.
[31:08] The most challenging part of Maresa’s lifestyle is sacrificing things she doesn’t want to.
[32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter.
[33:25] Sometimes you can be brilliant at business, but failing at life.
[33:53] Maresa says YES to things that do not make any sense.
[34:21] You need to put a box around the things you want to do.
[34:56] Sometimes you look back and think, I should’ve taken that opportunity.
[35:50] If you have to pay others to work, you need to reevaluate your business.
[37:09] There’s a balance of evaluating your opportunities.
[38:18] Having a dialogue as an owner, and decide opportunities as a group.
[39:15] There’s a lot of hand holding in some opportunities.
[40:00] I will give you my time, but you need to give me your focus.
[40:45] You get what you get.
[41:03] Maresa’s #CreativeHustler would be Zig Ziglar, from Amway.
[42:22] Amway was around for a long time, but they missed the mark for marketing.
[42:57] There will never be a problem surrounding yourself with positive people.
[43:00] Maresa has no issues with MLMers!
[45:00] Do you like coke or pepsi? People either feel very strongly about one or the other.
[45:50] The power of branding in soda.
[47:00] Traveling has helped Maresa recognize opportunities in industries she’d never thought of.
[50:20] We’re all selling something, let’s be honest.
[51:58] Where Maresa lives on the internet
[53:19] Melissa’s Moment of Hustle
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Thais Lopes. Thais is a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, belief systems, and thoughts, as well as finding their inner-creativity.
[00:00] What’s up Creative Hustlers!
[00:29] Welcome to Thursday!
[00:46] Recapping Thais Lopez, our color theory & branding ninja!
[01:00] Thais hustled Steven, and put herself in a position to show up!
[01:40] Introvert & Extrovert together
[02:15] Alan was a shy kid but used creativity to get over it.
[03:00] You need to find what your release point is.
[04:11] How are you going to become friends with your anxiety?
[04:55] Anxiety is actually really self-centered, it’s all “me, me, me”
[06:00] Your outward personality is very different than your inward personality.
[07:00] You are pushing yourself because you had deadlines.
[08:30] We’ll meet halfway.
[09:00] Steve was going to graduate with a music degree.
[09:45] Google it right now, “autistic children who drum”
[10:15] Thais opening on color theory and branding.
[10:25] Thais quit teaching, and now she’s a full-time coach for women.
[11:00] She’s qualified by going through it herself.
[11:20] Color theory from a brand perspective.
[12:00] Knowing what color signifies in your brand.
[12:40] Yellow & Red spark hunger, so check out fast food logos.
[13:00] There’s a reason why Apple looks sleek.
[14:10] Orange is a really cool for color theory.
[15:30] What about different tones of red & blue?
[16:22] Start-ups use a lot of light blues.
[17:20] Some color cars are worth more as a trade-in.
[17:50] You can’t just jump to colors and logos first.
[18:50] Sometimes we like a shade, but it doesn’t align with our brand.
[19:30] It’s not about you, it’s about what your customers want.
[20:00] Melissa is not a part of the “Just for Men” conversation.
[20:45] We’re trying to build you a brand, not an Ego Diorama.
[22:00] It’s not all just colors, it’s also fonts!
[23:00] Paragraph fonts are so important.
[23:30] The Creative Hustler graphics have changed!
[24:22] Go to Thais’s Website, and click on “Community”
[25:22] Download Thais’s Ultimate Guide to Color Theory for Branding from her website!
[25:50] There are so many psychology majors in the room.
[26:20] People with a psychology degree can go into Marketing.
[26:55] Alan was supposed to be a doctor…
[27:10] Leave us a review on iTunes, Stitcher, Google Play
[27:20] Join our kick-ass Facebook community.
[27:53] Melissa’s Moment of Hustle
[Interview] What’s Up Creative Hustlers! Steven & Melissa Here. Today we’ll be talking with Thais Lopes. She’s a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, beliefs systems and thoughts, as well as finding their inner-creativity.
[00:49] What’s Up Thais. Ready to get hustling?
[01:28] Why Thais is a #CreativeHustler
[02:30] From Creativity & Anxiety to #GirlBoss
[03:10] Thais taught for 2 years in the public school system as well..
[03:45] Found a balance between working at a children’s museum and creativity & mindset coach!
[04:09] Steven’s change from teaching music to musical therapy.
[04:53] How Thais brings creativity & mindset into her client’s lives.
[06:00] Thais doesn’t have a degree in mindset, but she knows how to do it, because she has gone through it.
[06:50] Steven has a life coach who prescribed him dots, in lieu of meditation.
[07:30] Thais loves using coloring as her meditation.
[09:30] It’s not practice makes perfect, but practice makes progress.
[10:05] Life happens and we need to find a way to make it work for us.
[10:55] Get yourself out of the pattern and find out what brings you joy.
[11:48] You are judging yourself so hard you aren’t letting yourself practice.
[13:15] Thais inspiration for her coaching business comes from personal experience.
[14:25] You don’t always need the newest things, you can find your own happiness in the things you love.
[15:22] Thais enjoyment does not come from outside herself, it comes from within.
[16:20] The simplest form of enjoyment
[17:30] How much color plays a part in our lives, and what color theory really is!
[19:30] How color and branding go together.
[20:55] Blue is the most popular color, for a reason.
[21:50] Every detail in the branding process is on purpose.
[23:05] Thais just started coaching this year, but she’s been studying it for years.
[24:00] Thais focuses on women because she feels that women need to be empowered more.
[26:20] Owning your niche is important because you need to know who you relate to.
[28:10] The biggest challenge of the #CreativeHustler lifestyle for Thais is the money!
[29:00] The Creative Hustlers are jumping off a cliff and building a parachute on the way down together.
[30:00] Job security isn’t a thing anymore, except you are your own job security.
[31:30] Thais has her Confident Creators Facebook Group! Come check it out and learn about color theory.
[32:55] The great thing about Canva.
[34:00] Why should we shoot each other day as entrepreneurs when we can hold hands and make a bigger parachute.
[34:55] Millennials value different things than other generations.
[36:00] The older generation tries to teach the younger generation: Unity for everyone.
[37:05] Sometimes we need to ask for advice and help, and screw our pride.
[38:00] Focus only on what will work for YOU and your business.
[39:30] Human beings have that “highlight reel” comparison.
[40:15] The real power is within.
[40:30] The #CreativeHustler in history that Thais would choose… Shakespeare.
[44:40] Thais would have a tea time with Shakespeare.
[46:00] Thais was understanding & enjoying Shakespeare in high school.
[47:00] Thais had a mask to help her with her anxiety.
[49:00] We need to nurture children, and not expect perfection.
[50:00] Our little ones need to experience so many different things to decide what THEY are good at.
[51:35] It is okay to do things that society says is not okay! (Obviously, within reason ;)
[52:49] Where you can find Thais on the internet
[54:03] Melissa’s Moment of Hustle
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and solopreneurs get featured on leading podcasts… Like ours.
[00:38] What’s up Creative Hustlers!
[01:00] Today we’re recapping Tom Schwab’s episode, no relation to Charles Schwab!
[02:35] All roads lead to John Bertino.
[03:00] What is Interview Valet?
[04:00] There’s a lot of work to a podcast. 80% die in the first 10 episodes.
[04:45] The Creative Hustler is creeping up on 75 episodes!
[05:18] Interview Valet is podcast crack.
[06:40] The Creative Hustler was lucky to have lines of guests.
[07:10] If you’re not leveraging Facebook groups (Especially OUR group), what the hell are you doing?
[08:30] The flow of businesses, many people don’t remember the 2008 crash.
[09:13] Tom was a middleman, who lost his job, was able to bounce back.
[09:35] The Creative Hustler bar, coming soon.
[10:00] The process for inbound marketing, or podcast marketing is process driven.
[10:20] Not all podcasts are the same.
[11:00] Interview Valet helps get you interviews, or get YOU interviewed.
[11:55] If you want to be interviewed, get a One-Sheet!
[12:23] Melissa will be featured on Auguste Crenshaw’s “Real Women Don’t Bitch” summit on September 26th!
[12:54] The shit that happened to you doesn’t condemn you, it qualifies you - idea behind the “Real Women Don’t Bitch” summit.
[13:44] Melissa’s topic deals with a false sense of confidence, and being hard on the outside.
[14:00] Knowing your topics, and what your interviewees can talk about is important.
[14:46] Your One-Sheet is your electronic press kit, all in one.
[15:56] The Creative Hustler loves Canva!
[16:15] If you would like a Creative Hustler special on canva, let us know!
[16:39] Go to InterviewValet.com/hustler ← He’s got free gifts for you!
[17:13] Tom broke his cardinal rule! Turn your phone off!
[18:01] Really important to being prepare for a podcast.
[18:15] There’s 3 free gifts on Tom’s site for you! Check list, 3 secrets to getting booked, and more!
[18:51] There’s gotta be a ritual before you perform, even as a podcast.
[20:00] Mike Gonsalves is a big proponent of standing during an interview.
[20:27] Commotion creates emotion!
[21:20] You get focused when you have a motion.
[21:45] Melissa’s pink ball of fun (Melissa had to take it away from Steven).
[22:00] If you have this video, you win a prize!
[22:30] Alan is going to take “Melissa’s pink ball of fun” and hiring a Melissa!
[22:57] Tom mentioned apple’s impending announcement of podcast analytics.
[23:30] Podcasts have been apple’s red-headed step-child.
[23:50] Shout out to Kevin & Laura Fleming on their baby! Come get on the show!
[24:24] There’s not enough info to focus on a specific part of the podcast to improve.
[25:00] Patrick Stiles - vidalytics, now for podcasts!
[25:20] As a marketer, we want to know these things!
[25:47] Knowing a specific details about people who listen to our podcast is needed.
[26:10] Next generation of podcasts will include big data.
[27:00] It’s not captive, because people skip the advertisements if you are putting it at beginning.
[27:30] Doing commercials natively will make people keep listening.
[27:55] What does work is having amazing guests, and great recaps!
[29:00] Leave us a review on itunes, google play, and anywhere else!
[29:24] Melissa’s Moment of Hustle
Contact Tom Schwab:
Find everything you need:
[Interview] What’s Up, Creative Hustlers! Steve & Melissa interview Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and soloprenuers get featured on leading podcasts… Like ours
[00:45] What’s Up Tom. Ready to get hustling?
[01:10] Tom is the engineering mind meeting the creativity side as a #CreativeHustler
[02:00] Tom doesn’t count the days because he loves what he is doing.
[02:50] Tom went from Nuclear Power to Entrepreneurship.
[03:57] The moment Tom realized he wanted to make the jump!
[04:40] He realized the industry changed, he had done the fun stuff.
[05:50] Your stability and job security come from your ability to produce.
[06:30] Just by hustling, I’ve got more job security than someone in corporate America.
[07:30] There’s no work/ life balance, it’s all merged together.
[08:00] Tom looked in the mirror and saw, I’m the middle man, and what next?
[08:20] Tom was one of the first customers of the guys who created HubSpot.
[09:10] Blogs weren’t working, but podcast were taken off…
[10:00] Guest blogging has turned into podcast guesting.
[10:50] In 2015, Tom took Interview Valet into beta.
[11:15] If you have a system, and it works, then there’s no reason to reinvent the wheel.
[12:30] Tom has a checklist of things to do before a podcast video, but you don’t want other people’s problems. Think first.
[13:50] Define the process, and then RE-define the process.
[14:40] Being creative doesn’t mean you need to invent it from the very beginning.
[15:14] What Interview Valet actually does.
[16:20] Nothing ruins your credibility more than saying “Hello Columbus” when you’re in Cleveland
[17:00] When an interviewee can’t answer the question that is always asked, it causes them to show that they aren’t a listener of the podcast.
[18:15] What helps keep Tom on fire and hustling is MEETING people and making introductions!
[19:16] John Bertino comes up again. 6 Degrees of John Bertino.
[19:50] Tom gets himself OUT of the funk is getting himself OUT of the house! Reach out to someone for perspective.
[21:19] Melissa has to take Steven for a walk like a pet!
[22:10] When Tom goes out, he likes to explore because he’s more creative outside doing things.
[23:00] Tom & his wife go to a different city for a week and work from there.
[24:20] Travel allows you to look at the world with eyes of wonder.
[25:30] Steven & Melissa’s Italian Adventure!
[26:29] Networking in another country creates sympathy, empathy and creativity.
[27:00] Really, no matter what, There is NO better time to be alive.
[27:40] 40% of Americans are listening to podcasts.
[29:00] Mic issues interrupt the discussion
[29:25] Tom is really excited about the announcement from Apple about podcasts.
[30:35] Podcast analytics: If you know what’s wrong, you can fix it.
[33:00] So few people know what the “pod” in podcast stands for.
[34:00] You have to be paying attention for video, but you can have audio while doing other things.
[35:00] Tom has been on podcasts since 2013, but doesn’t have his own YET.
[35:30] 80% of podcasts die within the first 10 episodes.
[36:10] Moments of breakdown for podcast hosts.
[37:02] Podcasts are the ultimate way to invite people to your party or show up to their party with a handle of Tito’s.
[37:50] Consistency is what sets The Creative Hustler apart from others.
[38:47] You can work the podcast interviews around your life, but hosting is a commitment.
[40:24] Tom is a coffee achiever and would grab one with his dad.
[41:10] Tom’s dad taught him what it was to be creative, and how to hustle.
[41:55] Tom loves hazelnut and Cuban coffee.
[42:53] Steven turned Melissa into a coffee snob.
[44:00] Melissa was a tea person or an extra sugary vanilla coolatta.
[45:39] The crash of 2008, and how nothing is promised to you.
[47:46] People are living longer, and industries are changing much quicker now.
[49:56] Tom lives in Michigan, but he feels that the only way you bear fruit in your life is to be cross pollinated by travel and experience.
[53:00] The richness of your life is relationships.
[53:20] If you want to be cultured, get an internet connection.
[53:51] Where Tom lives on the internet
[54:58] Melissa’s Moment of Hustle
Find everything you need:
[3oz or Less] Today’s 3oz or less mini-episode is with Jessica Yarbrough, the mompreneur coach. You may remember her from previous episodes such as #44 and her recap, #45.
[00:30] What’s up, Creative Hustlers!
[00:37] What’s Up Jessica. Ready to get hustling?
[00:52] Jessica is currently in Arizona!
[01:00] The struggle of different time zones!
[02:00] Today’s focus: Eliminating self-doubt to sell with more confidence!
[02:20] Don’t worry if you suck because you can un-suck!
[02:58] Biggest issue: Fear of rejection.
[03:30] When someone says “No”, they aren’t saying no TO YOU!
[04:18] Why do people freeze up when it comes to phone sales, and how to prevent that!
[05:15] You should be listening 80% of a time, and asking questions 20% of the time.
[05:40] Example of questions to drive your customer toward a sale.
[06:30] Find the pain point, and associate it with something personal for them.
[07:40] What to do when you hit the AWKWARD moment in a sale?
[08:10] Present your money with confidence, and leave a space!
[09:30] Put it on the table, first one to talk loses.
[10:30] I’ve got a hell of a lot of yes’s in my life, in all areas of life.
[11:15] Sales = psychology + math
[11:46] You can train yourself to not take rejection personal.
[12:05] Sometimes people start excited, and then drop off. They aren’t ready.
[12:48] The Myth of Expert Certification, the biggest self-limiting belief.
[13:00] Tony Robbins isn’t a certified coach, and he’s helped millions of people.
[14:14] People search for certifications to justify to themselves that they are worth it.
[15:00] I will pay you if you get it and can help me solve a problem.
[15:55] Play the game you’re comfortable with.
[16:02] Shout out to Michael Gebbins “Zone of Genius”
[16:33] Where Jessica lives on the internet!
[17:20] Check out Jessica’s “6 Figure Mindset & Sales Mastery” coming up!
[17:48] Melissa’s Moment of Hustle
[Recap] Steven, Melissa and Alan recap Tuesday’s episode with Patrick Siles. Patrick’s a serial-entrepreneur whose most recent business, vid-alytics, is a video platform that host and streams videos on your website while also collecting powerful analytics for marketers.
[00:00] What’s up, Creative Hustlers!
[00:30] Happy Birthday to Melissa!
[01:00] How do you pick your ice cream cone?
[01:43] Tuesday was with serial-ass entrepreneur Patrick Siles.
[02:00] Patrick came to us from Hawk Mikado.
[02:50] The story how Patrick became an entrepreneur.
[03:25] Last Minutes Inc.
[03:40] Patrick started over 7 different companies.
[04:14] Patrick’s first success was in supplements, but now he’s doing vid-alytics.
[05:00] Video is really a big part of marketing
[05:25] vid-alytics came from a need in the market for good analytics.
[06:11] Melissa really likes ice cream.
[06:26] Analytics are skewed for videos right now, but vid-alytics gives you specific video feedback.
[07:12] Why are you doing a 5-minute video if the majority only watch 1 minute?
[07:30] Start with video, and you can reverse engineer that into other content.
[07:50] Video is too complicated, so most people don’t have the time to do it.
[08:10] Today’s Moment of Italian
[08:30] The Creative Hustler was forced into being comfortable in front of the camera.
[09:10] Follow The Creative Hustler on Facebook to find out when we go live.
[09:28] In the digital world, the video is accepted, but business owners are more hesitant to do video.
[10:25] Shoutout to Auguste Crenshaw, Analysis Paralysis with video.
[10:48] If you have a lifestyle type of brand, get out there and go live!
[11:15] Incorporate your life into your live videos.
[12:00] Video is where it is at - how do you utilize analytics on videos?
[12:45] YouTube is saturated with a bunch of people trying to sell something.
[13:00] Melissa uses YouTube for the wings on her eyes.
[13:55] No matter what your #CreativeHustle is, you should be giving people a peek into your life.
[14:30] Patrick was a digital nomad.
[14:55] Bailey Richert and Patrick Siles both hit countries equal to their ages.
[15:35] Working with your spouse is awesome and challenging.
[16:00] Working with your spouse challenging your patience and communication, and sometimes you need space.
[16:40] Normally, Steven has a pot of coffee before 7:30 am.
[17:17] Sometimes it takes you awhile to understand how your spouse works.
[17:55] Sometimes you need to talk it out, and other times you need to focus.
[18:22] Patrick’s wife was working on captions for a Spanish Soap Opera, and Patrick needed help with admin stuff.
[19:00] It’s challenging to work with your spouse because you spend so much time with them.
[19:40] Patrick, do you speak Spanish?
[20:00] Struggle for #CreativeHustlers, all our good friends live far away.
[20:44] We’re all just a URL link away from a video conference.
[21:40] Lina Sanden is making an album with musicians from around the world.
[21:55] We’re able to create without borders.
[22:15] vid-alytics work with embed codes on your website only.
[23:15] Always put the videos on your website, because from SEO perspective you might rank.
[24:00] YouTube can get clients taken away from your brand.
[24:20] Always make sure you have an embed code that people can share on their website, with a link back to your site.
[25:00] I wonder if vid-alytics would get stats on videos installed on multiple pages.
[26:00] Hypothetically it should read analytics from multiple different websites.
[26:26] The most important video is that your page speed is fast enough because 2 minutes of delay can mean millions of dollars lost.
[27:30] Our podcast is hosted on LibSyn which then imports to our website so you don’t have to host the content on your website. This is important.
[28:25] WP Engine is where we moved our website to have more space.
[28:47] If you want to know about Alan’s plug in, tweet us, Facebook us, or email us!
[29:35] The Creative Hustler is about to embark on their journey!
[29:50] vid-alytics have free packages to start off with, light and pro!
[30:25] The Creative Hustler is inviting their listeners to follow along with their 4-month journey to different countries! All the little details will be shared so you can do it too!
[31:23] Many guests on The Creative Hustlers have lived the digital nomad life, and you can too!
[31:55] Check out the show notes for all the videos and links!
[32:00] Join our fucking Facebook group already!
[32:54] Melissa’s Moment of Hustle
What’s Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Patrick Stiles. He’s a series-entrepreneur who’s most recent business, vid-alytics, is a video platform that host and streams videos on your website while also collecting powerful analytics for marketers.
[00:00:33] What’s up Creative Hustlers!
[00:00:35] Today’s guest is Patrick Stiles
[00:00:47] What's Up Patrick. Ready to get hustling?
[00:01:11] Why Patrick is a #CreativeHustler.
[00:01:30] In 2008, He was fires twice in a 6 month period!
[00:02:00] On June 2nd, he created his first business. Since then, he’s circled the globe.
[00:02:42] #CreativeHustler 101: Left a job, and 48 hours later you’ve got a new hustle.
[00:03:30] Naming a company is labor intensive.
[00:03:49] What vid-alytics does for the market!
[00:04:58] Using video tools that SUCKED caused Patrick’s eureka moment.
[00:05:38] If you’re a marketer trying to sell with video, vid-alytics is what you need.
[00:06:22] Is vid-alytics able to get analytics on any platform?
[00:07:00] Patrick is self-taught in websites, so he found a developer to help because YOU can’t do it ALL!
[00:07:52] Patrick hired a friend, lost $12,000 and had to fire him.
[00:08:27] Find people who PLAY at what you’re BAD at!
[00:09:16] You bring in the right people, and things start to work better!
[00:09:39] Patrick doesn’t like working!
[00:09:57] Find the book, Rocket Fuel by Gino Wickman and Mark C. Winters!
[00:10:15] There’s visionaries and implementers. You don’t need to be both.
[00:10:45] Patrick was a #digitalnomad who met his wife in Buenos Aires but she’s not from there.
[00:11:50] Patrick’s wife Erica moves to Buenos Aires at 21 alone.
[00:12:12] The Pope is Argentinian, but come from Italian roots.
[00:13:00] Steve’s first language is Italian.
[00:13:44] How Patrick and his wife work together in their business.
[00:14:16] Patrick & his brother started a trash company together, cause he’s the entrepreneur.
[00:14:57] How having your wife as your right-hand-woman effects Patrick’s entrepreneurial journey.
[00:16:00] Erica had a job coding subtitles for Spanish soap operas,and Patrick begged her to work with him.
[00:17:20] On the first week, Erica helped save him thousands of dollars on Bing ads.
[00:18:30] How do you deal with the intense moments when you are working with your partner.
[00:20:18] Patrick would NOT recommend working with your partner.
[00:21:40] When Steven & Melissa got together it was the Brady Bunch of businesses.
[00:22:14] Melissa believes that working with your spouse is ALL about patience, communication & space.
[00:22:50] Steven had to learn how to TURN OFF.
[00:23:45] Patrick & Erica give each other space, even though they spend tons of time together.
[00:24:49] Where does Patrick’s inspiration for being a serial entrepreneur come from?
[00:25:20] Patrick has seen many people who he thought would do great things never make it.
[00:26:50] Ride the emotional rollercoaster of entrepreneurship.
[00:27:28] The biggest struggling is admitting you don’t know shit.
[00:28:00] A lesson from Good to Great by Jim Collins.
[00:28:19] Find the ugly bugs under the stone that is your business!
[00:28:58] Great quote from Elon Musk about entrepreneurship.
[00:29:25] The entrepreneurship depression is better as a couple.
[00:30:15] Entrepreneurship is slightly make it or break it.
[00:30:35] What’s your bounce back rate?
[00:31:03] How does Patrick get out of the Entrepreneurial dark place?
[00:33:15] Nothing good happens after midnight.
[00:33:50] Are you being busy or actually getting shit done?
[00:34:09] Patrick’s friend Ron recommended Essentialism by Greg McKeown to help avoid overload.
[00:35:03] Focus on the 3 things you NEED to get done FIRST!
[00:35:40] Patrick gave up on balance and moderation in his business.
[00:37:09] Patrick came back from a trip and quit everything but his online business.
[00:37:52] Patrick doesn’t give a SHIT, but he is NOT giving up!
[00:38:45] Patrick saw 30 countries before age 30!
[00:39:28] It’s okay if people are comfortable where they are, it’s just for them.
[00:40:29] Patrick is deeply discontent and it drives him to keep going.
[00:41:35] People are searching for freedom, and the lifestyle that comes with it.
[00:42:14] Patrick’s most challenging part of being a #CreativeHustler.
[00:44:12] Loneliness is a struggle for #CreativeHustlers.
[00:45:50] If being a millionaire was easy, everyone would do it.
[00:47:00] Patrick was fled from Bangkok flood, unplugged, and got an amazing idea to improve his business.
[00:48:30] If you GIVE UP, you’re guaranteed to lose.
[00:49:20] No matter what happened, the journey was worth it.
[00:50:25] It’s never too early to beef up your eulogy.
[00:51:19] Patrick is most alive when he’s chasing a goal.
[00:52:00] Even with 10 million dollars, Patrick cannot just coast.
[00:52:29] Don’t attract tons of pain and suffering, just adjust where you are.
[00:53:47] Patrick would be a pony.
[00:54:00] Patrick would get a drink with Steve Jobs or Elon Musk.
[00:54:30] We can learn about any one of the big players from books and TV, but sometimes it’s a random person at an event that give game changing advice.
[00:55:17] The people who know you best give you the best advice.
[00:55:40] Patrick’s superpower is being an entrepreneur.
[00:56:20] As humans, we want to believe in silver bullets and secrets.
[00:55:49] The secret is that there are NO SECRETS to being an entrepreneur.
[00:57:17] Patrick felt that traveling influenced him as both a human being and entrepreneur.
[00:59:30] Patrick has a tattoo with a black sheep that says, “Crazy people change the world.”
[01:00:13] Traveling let’s you become a different person. No one knows you.
[01:01:00] Where Patrick lives on the internet.
[01:02:00] Come find The Creative Hustler on Facebook, and leave us reviews!
[01:02:30] Melissa’s Moment of Hustle
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Michael Gebben. Michael hit the reset button after building a wildly successful video company for 7 years. Today, his company Jumpstarters helps creative entrepreneurs get over the same hurdles that he was able to conquer, allowing him to work with top creative hustlers like Tim Ferriss, Tony Robbins, and Richard Branson.
[00:28] What’s up #CreativeHustlers? Time for a recap!
[01:09] Michael Gebben is a volcano.
[01:26] We love energetic as fuck #CreativeHustlers.
[02:23] Michael & The Creative Hustler have a similar ideology.
[03:19] Michael got his start in a mortuary.
[03:45] The Creative Hustler Mortuary… coming soon.
[04:20] The odds of dying in a car crash are SO much more than in an airplane.
[04:57] Back to Gebbs, found a need for video in memorial services.
[05:19] Before his senior year in High School, Michael already had a side hustle.
[05:50] Melissa feels more alive than ever being married.
[06:07] Memorial service videos led to wedding videos.
[06:28] Gebbs have done videos for Tim Ferriss, Tony Robbins, and Richard Branson.
[06:51] Gebbs provided “Same-Day Edits” for weddings.
[07:20] Michael created his own jail with too many same day edits.
[07:45] There’s a lot you can DO, it doesn’t mean you SHOULD be doing that.
[08:04] Michael’s fulfillment is all about connecting with people.
[08:30] Sometimes you need your ass kicked to find your way.
[09:02] Alan’s intense 4-day intense SEO course.
[09:40] Alan doesn’t get anything from online courses.
[10:30] The Creative Hustler is obsessed with Zoom! Check it out on our site!
[10:58] The online space is a Shitshow.
[11:40] Melissa’s sister gives her insight as a consumer.
[11:50] Digital overload: Too few options, or too many options.
[12:40] Gebbs’ Zone of Genius: aka, My Way
[13:00] Sometimes it takes a long time to find your Zone.
[13:25] Everyone is trying to discover their Zone of Genius.
[13:35] Even once you find it, you gotta exercise it.
[13:50] Are your core values matching your Day to Day?
[14:05] Michael & Steven dropped the mic at the same time.
[15:14] What was your “Holy Shit” moment?
[15:27] Melissa had her “Holy Shit” moment with her mind, body and soul person.
[16:24] If you’re going through hell, keep going.
[16:50] Someone connected to Melissa to tell her, keep fucking going.
[17:27] If someone doesn’t feel your pain, they won’t understand it.
[17:48] Empathy is always coming up.
[18:15] Gebbs is the ringleader of his community.
[18:32] TakeMIA.com stands for Massive Imperfect Action.
[19:08] It’s perfect that you’re imperfect.
[19:39] Everyday is a chance to be better.
[19:48] You don’t need to be a creative “all you can eat buffet” to be perfect.
[20:20] You can’t take on everything and do amazing at all of them.
[20:45] You need to take projects that align with YOU.
[21:20] Check out what Gebbs is offering on his site.
[21:50] Smile Challenge with Gebbs!
[23:10] Come visit us & leave a review!
[23:29] Join our Facebook Group!
[24:11] Melissa’s Moment of Hustle
Free audiobook & personality analysis:
What’s Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Michael Gebben who hit the reset button after building a wildly successful video company for 7 years. Today, his company Jumpstarters helps creative entrepreneurs get over the same hurdles that he was able to conquer, allowing him to work with top creative hustlers like Tim Ferriss, Tony Robbins and Richard Branson.
[00:00] You NEED this branding secret!
[00:59] What’s Up Gebbs. Ready to get hustling?
[02:19] What makes Michael Gebben a #CreativeHustler.
[03:25] Michael decided to make movies for funeral homes, on top of the paper route.
[03:30] Gebbs Total Video came about by filming a wedding as a senior in high school.
[04:35] Michael asked his parents to give him 1 year to prove his business instead of going to college.
[04:50] 300 weddings, and introduced Same-Day Edits to his business early on.
[05:30] $8,000 for a wedding DVD?!?
[05:45] Same-Day Edits changed people’s perspective on their investment.
[06:09] By 2010, Michael was doing too much. Professionally booming, but personal life was a mess.
[06:48] That was the point that Michael decided 20% of his effort made him 80% of his income.
[07:30] Michael’s My Way Decision: Shoot, Edit, Speak, Dress with whatever lights me up.
[08:28] Michael wasn’t making the money to equal the time.
[09:28] Don’t care about getting the job, care about what lights you up.
[09:55] Michael has worked with Richard Branson, Tim Ferris and Tony Robbins because of his one decision.
[10:20] Now Michael gets $10,000 or more for a project.
[10:50] Everyone is at different levels, some people won’t talk to you unless your rates are higher.
[11:30] No one teaches you the mental process in high school and college.
[11:59] It’s the wizard, not the wand. Doesn’t matter the tech if you can’t use it.
[12:20] Often it isn’t about the work, but about where your mind is offline.
[12:50] Michael’s sweet spot is offline business, shared online, to create offline work.
[13:16] People need to find out what’s right for THEM!
[13:37] Sometimes people just put on a persona online.
[14:06] #CreativeHustler motto: Our are daily actions and core values in alignment?
[14:50] Your personal brand and your personality make up who you are.
[15:15] The Creative Hustler wants to connect with people on a personal level in all aspects.
[15:38] ALIGNMENT is the word of the month for Michael.
[16:05] 2010 was when Michael put his video into alignment.
[16:30] Michael learned to say NO! His advice and reasoning behind it: Learn to say No, and double your rates.
[17:50] See life through a different lens, and a different filter.
[18:29] Recognize that you need to take action, but also realize what works and what WORKS for YOU!
[18:50] Michael never thought he would be a public speaker and motivator now.
[19:15] You won’t know what you LIKE until you take the action.
[19:40] More about what Michael is currently doing with Jumpstarters after his entrepreneurial burnout.
[20:28] Michael was always thinking of passive revenue streams, but kept being distracted.
[20:38] How Tim Ferriss's 4 Hour Work Week fucked up Michael’s life.
[21:30] From 2012 to 2016, Michael let other people guide and influence him instead of doing it himself.
[22:08] Here’s where YOU are, and here’s where you SHOULD be, and the large gap that makes you buy into someone’s project.
[22:39] In 2010, Michael offered people to spend a day with him for $1000.
[23:10] Someone came to Michael and said, I want to get into video, and by the end of the day she was crying.
[23:50] Being shoved into a box by people SUCKS!
[24:10] Low self-worth and self-value will hinder your success.
[24:35] Michael isn’t being hired for video anymore, they are hiring him for his personality.
[25:05] When people interact with Michael, that’s what makes the difference from other video editors.
[25:30] In 2012, Michael got confidence as a videographer, but had to start over as a motivational speaker.
[26:07] Michael walks with his grandpa at the mall.
[26:24] Sometimes people need that KICK - that’s the Jumpstart.
[26:50] If it’s not non-stop balls to the wall, it doesn’t count as a hustle.
[27:10] Michael hosts workshops and private one-on-one days because those are more successful than a month of video calls.
[27:40] Michael’s words are SECOND to his energy, mood, and personality.
[28:20] Michael’s energy is completely natural.
[28:35] Steven’s 2nd agency was Constant Motion Creative Media, because the only constant in the universe is energy.
[28:55] Steven came from a Stand-Up Comedy background.
[29:05] We are all trying to be a one of a kind.
[29:44] Where does all of Michael’s energy come from?
[30:15] Michael is only completely energized when he is actively interested in the topic.
[30:55] Energy can be a blessing and a curse, but Michael looks on the blessings side.
[31:55] Sometimes TALKING doesn’t serve everyone.Sometimes you need to learn to LISTEN.
[33:04] Coaches need coaches. We can’t see in yourself what we see in others.
[33:29] The agencies most important client is the agency.
[33:55] Melissa had a 4th of July Hangover Breakdown (but not from drinking..)
[34:44] It is important to take inventory of yourself, and bring yourself back into alignment.
[35:20] It becomes REAL when you WRITE it down.
[35:45] Again we say, Your daily activities and core values HAVE TO align.
[36:15] The more open you are, the less weight you have on you. It can make a HUGE difference in your business and life.
[26:46] With the internet, people see others succeeding easily, they think their struggles are uncommon.
[37:35] Entrepreneurs tend to self-sabotage when their path becomes easy.
[38:12] Michael has been doing hardcore self analysis and personal development to succeed.
[38:55] What Michael does to get himself out of a FUNK!
[39:50] Things that irritate the SHIT out of you - REMOVE it from your life.
[40:15] Don’t let others have controlling influence on you.
[41:13] We have control over our MINDS and our actions and who we surround ourselves with.
[41:50] People get off on the martyr mindset.
[42:25] The balance between helping and being a know-it-all.
[42:38] You can’t help someone who doesn’t want to be helped.
[43:33] The biggest challenge for Michael’s #CreativeHustler lifestyle.
[44:25] So many people shut down their businesses, to work in their sweet spot in someone else’s business.
[45:30] Ask yourself: If you did not NEED money, what would you DO?
[46:15] Great story about finding your passion, and changing your mindset.
[47:45] Low Self-Worth can hinder your GROWTH.
[48:40] Michael is still following HIS WAY, and it has proven insanely successful. He highly recommends staying in your ZONE OF GENIUS. It’s effortless, easy, and fun. The “MY WAY” thing.
[49:35] If something goes wrong, it doesn’t mean that you should NEVER do it again.
[49:55] We sometimes see others the way we see ourselves.
[50:23] Don’t go down the Shiny Object rabbit hole.
[51:15] There will always be things that come up, but last year Michael thought that credit cards was the only way to live.
[52:20] Michael had over 100,000 in debt, and his two pieces of advice: Ignore them, or file bankruptcy.
[53:20] Michael has made the money he needed since age 19, but he had so many bills to pay which made life more expensive.
[54:20] You need to solve the problem first - but you need to get to the core before the surface.
[55:35] The issue is always: Where the hell does our MONEY go?
[56:05] Michael’s choice for #CreativeHustler coffee meet-up: Clint Eastwood.
[57:02] Even the celebrities are just human, and have the same struggles but hide it much better.
[57:40] You can fail at what you DON’T want to do, so you should give what you WANT a try.
[58:35] Find the people who can help you find your SWEET SPOT.
[59:05] all these experiences will help you be successful in the future
[59:30] Where to find Michael on the internet.
[01:02:02] Melissa’s Moment of Hustle
Free audiobook & personality analysis:
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Mike Goncalves.Mike’s on a mission to teach entrepreneurs how to leverage exercise in order to push past their limiting beliefs, fears, and self doubt in order to achieve and succeed in both health and entrepreneurship.
[00:00] You NEED this branding secret!
[00:55] What’s up Creative Hustlers!
[01:12] Steven is surrounded by Massholes, just like Mike.
[02:25] Boston has got an underground entrepreneurship trend.
[03:13] Steven & Melissa met Mike at WeWork’s Pat Flynn meetup.
[03:55] Pat Flynn went from architecture to affiliates.
[04:50] Ocean Beach is the quintessential California town.
[05:30] Mike actually lives in OB as well, but from Boston.
[05:40] This episode is sponsored by wine #ItalianMomentoftheDay
[06:00] Mike was a physical trainer in 2000s, and had to adapt.
[06:40] 10 years into his journey, he realized he was missing a key part.
[07:20] Your physical journey needs to be your mental journey as well.
[08:00] Mike’s new website looks BANGING! From WellnessBucket.com is MikeGoncalves.com!
[09:11] Mike is using a 301 redirect.
[09:51] The highest paying entrepreneurs are training their bodies as a priority.
[10:30] Alan just stays fit naturally! With his 5 minute morning routine.
[11:11] #CreativeHustlers are working on the hustle, building the business, and sitting a lot.
[11:40] Mike is lucky to have his career and fitness together.
[12:20] When Steven was cold calling, they had to stand and make the calls. Standing gets you pumped up.
[13:00] Even podcasters stand while doing their shows.
[13:30] Mike’s website is full of videos to engage the visitor.
[14:00] Video on a homepage can really draw potential clients.
[14:25] Fitness is sometimes group setting, or sometimes individually.
[15:02] Mike’s Five to Thrive: Exercise, Food, Hydration, Stretching, Sleep
[15:29] Alan only needs like 5 hours of sleep to keep going.
[16:10] Alan gets a lot of mental things done in the evening, since it’s so quiet.
[17:13] Melissa spends the night decompressing her thoughts.
[17:56] Romantic alone time, quiet city at night.
[18:30] Even when nothing is going on, something is happening.
[18:45] Steven is an early morning thinker, up at 5am.
[19:47] Successful entrepreneurs don’t always follow the same trend.
[21:02] Whatever works for you, works for YOU!
[21:14] Tim Ferris isn’t a morning person either, but you just gotta find your sweet spot.
[22:30] TMI: Steve & Melissa peak at different times.
[23:03] Where to find Mike Goncalves on the internet.
[24:00] We’re on Google Play! Leave us a review!
[24:24] Melissa’s Moment of Hustle
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Mike Gonclaves. Mike’s on a mission to teach entrepreneurs how to leverage exercise in order to push past their limiting beliefs, fears, and self doubt in order to achieve and succeed in both health and entrepreneurship.
[01:13] What’s Up Mike. Ready to get hustling?
[01:44] Mike became an entrepreneur because his grandfather was one too!
[03:00] Why Mike wanted to be like his grandpa!
[03:30] Mike was a poor student, but always found himself when he was playing outside.
[04:00] How Mike turned his business into focused on being healthy.
[05:13] What exactly is Mike? Physical Trainer? Health Coach?
[06:15] Mike left CA, and transitioned his business to a virtual health coaching business addressing their mindset.
[07:20] Mike is a health and wellness strategist.
[08:35] Mike has been working with people over 10 years now, and has so much more experience.
[09:35] Everyone has the ability to crush it, but that’s suppressed by the way the world is.
[10:50] Barbara Benedict helped Mike realized how he was better than he though.
[11:30] Mike wants to help others the way Barbara helped him.
[12:20] Confidence as an entrepreneur.
[13:00] What makes Wellness Bucket different than your original business?
[13:45] Mike isn’t giving you the plan, until your mind is in the right place. Wellness Bucket addresses the healthy mindset.
[14:30] Adjust your mental blueprint, and everything else will follow.
[15:19] Mike is excited by his new launch, Entrepreneur Fitness Academy
[15:45] Mike’s Entrepreneur Fitness Academy was worth the hospital trip.
[16:20] You gotta pour blood, sweat & tears to launch your business.. Literally.
[16:55] The most challenging part of Mike’s #CreativeHustler lifestyle.
[17:35] Mike struggles to keep the blinders on and keep focused.
[17:55] Society is overstimulated now, so many things are bombarding you.
[19:00] Mike’s tips for staying focused, and being a product of his habits.
[19:25] By being a product of your habits, you set yourself up for being successful.
[20:30] Mike keeps himself in his state. Podcasts while cooking, 10 minute motivation video while eating lunch.
[21:15] How Mike balances his passion with burnout. All in for a few hours, so you can relax with loved ones.
[22:23] The difference of being busy vs. being productive ,and the importance of setting intentions.
[23:30] It feels good to check things off the to-do list, but focus on what you want your outcome to be, and choose those tasks.
[24:25] You need to put yourself into a situation where you are always moving forward.
[25:13] Except the fall, and prepare to get up really fast.
[26:06] Mike focuses a lot of time in Wellness Bucket focusing on getting good habits.
[26:45] Five to Thrive: Exercise, Stretching, Food/Nutrition, Hydration, Sleep
[27:10] What is helps you get your champion mindset?
[27:40] If you don’t have 5 minutes, you don’t have life. Leverage your activity to give you a champion mindset.
[28:37] Get in the car and drive! Baby steps make giant leaps.
[29:13] It’s not the two hour saturday workout, it’s the 10 minutes of burpees and pushups every day.
[29:50] Mike would do all his mistakes again because it brought him to today, but the mistake on spending 20,000 on a business that failed helped him fall in love with entrepreneurship
[30:50] Mike was focused on making a dollar, instead of making a difference.
[32:50] The focus on making a difference first, and making the dollars second is so important.
[34:00] A. Rod did it for the money, but Derek Jeter who did it to make a difference. Their legacies are so different.
[35:10] The ultimate failure is success without fulfillment, but Mike thinks ultimate failure is success without your health.
[37:07] If Mike could grab a glass of wine with any #CreativeHustler, Mike would pick Jim Rohn.
[40:00] Mike loves who he is becoming, and is ready to continue to be the best version he can be.
[41:00] We don’t need to follow the plan of the older generations. We need to follow our own.
[43:35] Once one person broke the 4-minute mile, then many others do it. Once someone does something impossible, others start to consider it.
[44:30] It’s not just possible for others, it’s possible for YOU!
[44:50] Mike, tell everyone how they can get in touch with you and where you live on the internet?
[45:45] Melissa’s Moment of Hustle
[Recap] Steven, Alan & Melissa recap Tuesday’s interview with Nicole Liloia. She’s a business strategist + coach who works with accidental entrepreneurs to help them scale their businesses so that they can move from 1:1 services to an online empire
[00:57] what's up Creative Hustlers!
[01:18] Moment of Truth, creative Hustlers
[01:50] Nicole went from Social Work to Accidental Entrepreneurship.
[02:17] Social Work requires a Masters to to make a good living.
[03:05] The bachelor's degree is now more like a high school diploma.
[03:45] You can flip burgers for the same income with less debt.
[04:20] Let’s rethink college education because college tuition has gone up 350%
[04:50] You gotta hustle to make your degree worth something.
[05:00] There are 2-3 million college graduates THIS YEAR.
[06:00] There is now an intersection of business and creativity.
[06:20] Now people are kicking ass without a degree.
[06:45] Nicole was a freelance social worker.
[07:15] Steven’s Moment of Italian
[07:35] Nicole took a class on entrepreneurship, and ended up loving affiliates.
[08:13] Nicole became an affiliate of her course, and made 4 figures.
[08:55] She made her monthly income in two weeks.
[09:00] Now Nicole is working the one-on-one coaching.
[09:30] Nicole helps people go from non-optimal place to making money.
[09:45] There’s a bridge between social work and masterminds.
[10:35] Recap take 2: New ideas
[11:19] What is affiliate marketing in 30 second or less?
[11:40] You don’t even need your own sale site.
[11:55] Affiliates don’t make money until you convert.
[12:00] Advertising vs. affiliate
[13:20] The Creative Hustler’s approach to affiliates.
[13:50] The issue with advertisements and your brand.
[15:00] We’re all just trying to figure this out, even google.
[15:19] You choose affiliates, you don’t always choose advertisements.
[15:40] PORN - the most lucrative market for affiliates.
[16:20] Some of Alan’s biggest successes were in the adult industry.
[17:00] Even the adult industry needs SEO help.
[18:00] Affiliate income is a great way to make money.
[18:20] Would you rather own 100% of something that makes no money, or 50% of something that makes a shitton of money?
[18:50] If you choose your affiliates correctly, you can tap into an audience that works for your brand.
[19:15] Nicole’s interview blew Steven’s mind because he never thought about it for the Creative Hustler shit.
[19:40] Check out The Creative Hustler Branding Course
[20:00] Create assets to give to your affiliates to help them succeed.
[20:30] You want everyone to help you, so why not provide them assets congruent to your brand!
[20:50] We want them to sell our product the way that WE want them to do it.
[21:45] Melissa loves Chocolate Chip cookies
[22:00] Cookies are always on your browser.
[22:50] How you can get a conversation even after the initial click.
[23:20] Pay attention to how the conversation actually happened.
[24:20] SEO may get the credit, but the affiliate got them there in the first place.
[25:00] It’s not always you type something in, you go there, you buy it.
[25:30] Platforms like DroodleBooks and Follow Up Then to get you focused.
[26:00] Affiliates can generate a lot of traffic thanks to cookies.
[26:17] Who determines the length of a cookie?
[26:40] You need to visit within a timeline to get the affiliate credit
[26:55] Nicole is crushing it with affiliates, and she’s giving free knowledge away!
[27:20] This is the second attempt at recording, but we did it.
[27:45] Check the show notes for all Nicole’s info!
[28:00] Steven, Alan & Melissa love spending time with you.
[28:27] Hit us up if you have affiliate marketing questions
[28:48] Melissa’s Moment of Hustle
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Nicole Liloia. She’s a business strategist + coach who works with accidental entrepreneurs to help them scale their businesses so that they can move from 1:1 services to an online empire
[01:00] Today’s interview is with Nicole Liloia.
[01:11] What's Up Nicole. Ready to get hustling?
[01:54] Nicole is a former therapist turned accidental entrepreneur and #CreativeHustler
[02:34] You have to be a #CreativeHustler to go down the long windy road.
[03:01] Nicole’s transformation from social work/therapy to entrepreneurship.
[04:26] Freelancing without realizing it.
[05:07] Once you get the taste of Freelance freedom…
[05:40] Business courses and a private therapy practice.
[06:11] How do you get from therapy to Authentic Affiliate Academy?
[06:38] People always think, “I’ll never make passive income, I’ll never have an eCourse..”
[07:15] Nicole took BSchool and learned about Affiliates and building a business.
[08:15] Without even speaking to someone, you build trust with someone, they give value, and you end up buying a product without selling.
[09:06] What is Marie Forleo's BSchool?
[10:28] Classes for people with a couple toes in the affiliate pool.
[11:16] Nicole shared a Natalie Lucia’s webinar on Facebook, and had #3 most leads and became hooked on affiliate life.
[12:13] By the end of the Natalie Lucia’s course launch, Nicole made $5000.
[12:50] Nicole quit her part time job because there is the possibility for her to grow income in multiple markets.
[13:28] Nicole became an affiliate for multiple products she loves and trusts to help other people.
[14:07] Being an affiliate help other entrepreneurs be successful.
[14:45] It’s a people on people world. We want to buy from people we like.
[15:10] If you’re taking a course perfect for your brand, ask about an affiliate program!
[16:00] For example, one person becomes an affiliate, sold 20 spots, got an interview, got an opt-in and email list growth, and was an example for others.
[16:47] The Creative Hustler’s Branding course.
[17:15] It can’t hurt to reach out and offer affiliates for your course.
[18:00] You can fill the gap for your tribe if you can find something out there!
[19:10] Nicole is excited by Masterminds
[19:23] Why do Masterminds matter?
[20:20] The one-on-one effect is powerful - and the smaller the better.
[21:27] Seeing other people in a group having success encourages others to try it.
[21:50] Masterminds are accountability, motivation, and support to grow and develop.
[22:20] #CreativeHustlers can’t do it alone.
[22:40] Knowing you’re not alone in your entrepreneurship struggles.
[23:00] Loneliness is a big issue as an entrepreneur.
[24:20] Mastermind can combat the loneliness, because it gives you a tribe.
[24:53] Even accountants don’t always understand the entrepreneurial life.
[25:44] Consistency is the hardest struggle for Nicole.
[27:20] Having the community is a struggle. Digital happy hour isn’t the same.
[27:47] Financial accountability can be beneficial.
[28:30] You don’t want people slipping in who won’t hold up their end of the work.
[30:00] Long term benefits from group programs.
[30:29] Nicole would make her grad school mistake all over again.
[31:00] Though she’s not using the degree, it is a good mistake.
[31:50] Nicole would have coffee with Denise Duffield Thomas of Lucky Bitch
[32:45] Nicole enrolled in Lucky Bitch Bootcamp to change her money mindset.
[33:27] You need to realize where you have money blocks about spending, saving and making money.
[33:50] Lucky Bitch has one course and makes millions of dollars a year.
[34:30] Always re-read Think and Grow Rich!
[35:25] Some books you need to read over again at different times in your life.
[36:30] The first section in Nicole’s course is the mindset because you have to do that FIRST!
[36:35] The Creative Hustler launched in October 2016, and they are keeping the mindset.
[37:18] Separate the #CreativeBusters from the #CreativeHustlers
[37:36] Latin & Code is the main hustle, while The Creative Hustler is the side hustle.
[38:00] We are always looking to the next thing, the next way to make money. Just like fashion.
[38:39] Nicole is able to connect better because of travel. It keeps your vision big.
[39:40] Stop living your life with blinders on.
[39:58] If you say you can’t do it, and you don’t widen your path, you won’t be able to do it.
[40:20] Solo traveling makes you put yourself out there and open up.
[40:39] Travel brings humility and humility brings confidence for not always saying the right thing.
[41:230] Where Nicole lives on the internet
[41:44] Get Nicole’s freebie now!
[43:13] Melissa’s Moment of Hustle
[Recap] Steven, Melissa and Alan recap Tuesday’s interview with Zoe Bejörnson. Zoe is the product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker who has a love for User Experience.
[00:55] What’s up Creative Hustlers?
[01:05] Tuesday’s episode featured Zoë Bejörnson.
[01:21] Umlauts, or the dots over letters.
[01:49] Zoë is a ball of energy.
[02:18] Zoë is product marketing manager at about.me
[02:52] about.me is an easy to build landing page.
[03:40] about.me is all about the side hustle.
[04:00] The biggest barrier for hustlers: Where to Start.
[04:30] about.me is the hipper MySpace. It’s an online resume.
[05:06] about.me skips the website building learning curve.
[05:28] Zoë reached out to US from Fiji.
[05:55] Fiji is on the opposite side of the planet.
[06:15] You can’t see the stars in big cities.
[06:44] Zoë’s RemoteYear - one city a month for a year.
[07:11] Victor Kung did a similar type trip
[08:00] Digital Nomad culture have Baby Boomers and GenXs.
[08:33] Video conferencing has been around for awhile.
[09:00] 100th Episode will be in a Hot Air Balloon.
[09:56] Zoë didn’t have a favorite city, but she had some that disappointed her.
[10:30] Every country is awesome until you add in politics and issues.
[11:00] Zoë’s London experience wasn’t the best location.
[11:15] Alan has relatives in London, sorta.
[11:58] Remote Years for families? Email us if you know about it!
[12:19] Join our Facebook Group already
[12:38] Zoë’s RemoteYear gave her confidence.
[13:00] Therapist Melissa helps us leave our baggage behind.
[13:40] Simon Sinek says millennials have confidence issues due to culture.
[14:00] GenX & GenY were told to get stable jobs, and not take risks.
[16:00] GenY didn’t have instant gratification.
[15:30] We can’t base our life on metrics - we lose empathy.
[16:10] When people travel, they find empathy and humility.
[16:45] Confidence comes from the humility and uncertainty of travel.
[17:19] The RemoteYear changes you.
[17:35] Many people are taking this Remote Year concept to heart.
[18:10] The uncomfortable situations are where you GROW.
[18:40] Zoë would share a coffee with her #CreativeHustler grandmother.
[19:29] The original user experience happened in the house.
[19:50] Zoë’s grandmother created a lazy susan to make the space more useful.
[20:20] Grandparents really give you a different perspective.
[21:00] Zoë is interested in User Experience and the customer journey.
[22:00] Emotional moment talking about Zoë’s grandmother.
[22:40] Please, please, please join our Facebook Group! We have songwriters to SEO experts!
[23:47] Please leave us a review!
[24:05] Peace out!
[24:15] Melissa’s Moment of Hustle
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Zoe Bejörnson, product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker.
[00:00] Want the secret to a great brand? Click here!
[01:53] Why Zoe is a badass #CreativeHustler!
[02:23] Zoe just completed a RemoteYear.
[02:50] Zoe wants to introduce you to the world of cheese!
[03:23] What About.Me is all about!
[04:47] Steven has been an About.Me user since 2012.
[05:40] Melissa didn’t really use About.Me until recently, but it took her only 2 minutes!
[06:45] About.Me is the beginning of a “Choose Your Own Adventure” book.
[07:07] Goldfish’s Choose Your Own Adventure
[07:54] How RemoteYear works & why Zoe chose it!
[10:50] Getting accepted to RemoteYear
[11:35] Traveling gives Marketers empathy.
[11:55] The locations Zoe went to, and top city she went to.
[12:40] Sometimes it’s about the month, not the location.
[13:55] Croatia was a great month, and a great trip.
[14:47] 12 different cities allows you to know what cities you may want to LIVE in.
[15:00] Sometimes it is better to immerse yourself in a place, instead of visit many places quickly.
[16:00] Teddy Roosevelt believed in slow travel.
[17:05] Traveling & RemoteYear helped Zoe develop a stronger sense of self-confidence.
[19:00] You can introduce yourself how you WANT during RemoteYear.
[19:49] Getting the opportunity to make a new first impression!
[20:00] Your 20s is spent figuring out who you are, what you want, and your purpose. Zoe is ahead of the game.
[21:00] You don’t have to figure out what it is you’re gonna do, but that you CAN do it!
[21:30] RemoteYear is three pieces: the travel, the relationships and the work.
[22:00] The work was the one of the hardest issue for Zoe.
[22:50] A challenge to form such close relationships so quickly in a very unpredictable program.
[23:55] People leave in life, people come and go and sometimes shit still happens.
[24:15] Saying goodbye to people you love is tough.
[25:36] Zoe is excited by products that talk to people, and user experience in products.
[26:30] Zoe wants to create things that are a joy to use.
[27:15] Even pop-ups on websites should tell you, “Hell yeah!”
[27:45] The customer wants to know your thought process, and be more personal.
[28:15] Brands who look at it from a transactional perspective will not be successful.
[29:00] We want to buy from people we trust.
[30:10] Seth Godin comes up again - gotta read The Tribes
[30:50] You would think at this point in life we’d come up with a better system then putting a sticker on fruit with a number on it.
[31:23] Zoe is a generalist - she likes to have all the pieces of the pie.
[32:30] Zoe is ready to move into specialized realm, User Experience design!
[33:13] UEx design is where Zoe is meant to go next.
[33:35] All the levels of UEx design.
[35:00] Zoe didn’t have an interested in UEx until after her RemoteYear.
[35:45] Going from Social Media, to Product Development showed Zoe about the experience.
[36:25] Zoe created a “Mad Lib” tool for helping people write their About.Me bio.
[37:50] Getting to work with diverse people helps you recognize new interests.
[39:12] Mobile is where it is at for user experience.
[40:13] For About.Me, they have users, but their users ALSO have users!
[40:55] Freelancers today don’t need a fancy website anymore.
[41:40] People are going to quit you if it’s too much
[42:05] Zoe would grab a drink with her grandmother.
[43:05] Zoe’s grandmother made her own “lazy susan” to use her kitchen space.
[44:30] Zoe has the unique answer in #CreativeHustler history.
[42:34] When you see & use more of services in different places, you can relate to it more.
[46:45] Traveling and experiences enrich your social library.
[47:24] BBQ are very big is Argentina - how many cultures have a BBQ culture?
[48:00] You are able to see so much with travel. You can compare themes in all cultures.
[48:45] You are never too young to write your eulogy.
[49:05] Enrich your own personal library. So many indexes to pull from in your brain & experiences.
[49:44] Having extra resources from travel gives you the stuff to draw from in creating new things.
[50:26] Where to find Zoe on the internet.
[51:20] Leave us a review!
[51:33] Melissa’s Moment of Hustle
[RECAP] Auguste Crenshaw. Steven, Alan, and Melissa are recapping Auguste’s interview from this past Tuesday. Auguste Crenshaw is a personal development and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including Steven) for the Real Talk for Business Mastery Virtual Summit.
[00:00] Want the secret to great to great branding? Click here!
[01:34] Why Auguste rocked Steven & Melissa’s lives!
[02:33] Why Zoom is SO much better than Skype.
[02:58] Auguste has a BACKDROP!
[03:40] Creative Hustler is ready to chromakey this shit!
[04:15] More about Auguste and her Real Talk for Business Mastery Summit!
[04:52] Why virtual summits are really where it is at!
[05:37] A little outline of when the Summit goes live, and when Steven speaks!
[06:09] Steven’s Topic: The intersection of creativity & business, your Why, and how your personal brand is MORE than just googling yourself.
[06:28] Your Brand is your life strategy.
[06:42] Coming Soon: The Creative Hustler Summit
[07:10] Barbalicious, Peter, and Joseph - just a few of the Creative Hustler guests.
[07:45] The Boomerang - You move west, and then return east.
[08:00] Bad Netflix Decisions. Leave yours in the comments.
[08:30] Super Pig on Netflix, Steven’s last bad Netflix choice.
[08:40] Don’t give into Analysis Paralysis
[09:39] If you’re not embarrassed by the first product you put out, you waited too long.
[09:57] You just need to do it.
[10:11] That first step is so important.
[10:28] We all have million dollar dreams, but who is going to WORK on it?
[11:02] So many ideas, but not working on all of them.
[11:35] Building an email list is a great first step.
[12:00] Auguste did cosmetology for 12 years.
[12:50] Changing clients to customers.
[13:30] Steven’s line of Creative Hustler wheelchair accessories.
[14:00] The future is bitcoins.
[14:34] Steven’s second virtual summit. It’s like Summer Camp for the entrepreneur.
[15:27] Summit speakers make a community of helping each other out.
[16:03] Bringing it back to Yahoo groups.
[16:47] The Facebook groups are vetted for access.
[17:18] Make sure to survey your tribe.
[18:20] Facebook is now the intersection of personal and business.
[18:40] So many friend requests, and not personal.
[19:00] You gotta find the balance with Facebook groups.
[20:10] Entrepreneurship is a spiritual path.
[20:30] Entrepreneurship can make or break you.
[21:10] Changing your personal to your brand.
[21:34] Marty Martini story.
[23:30] Brand isn't always a straight line but it's a spiritual journey.
[24:12] You grow when your business grows.
[24:40] Steven & Melissa met in an Entrepreneur Summit.
[25:00] You need to get your blocks out of the way.
[25:45] August has such POSITIVE energy!
[26:00] Sometimes you have to GET AWAY to improve.
[26:47] Check out Steven’s live webinar on July 26th!
[27:15] Steven was a part of the Tuba Team at the Olympics.
[27:45] The story of the Sousaphone.
[29:08] There's always a journey to end up where you are.
[29:36] Getting laid off kicks you onto your spiritual path.
[30:00] Life and relationships are a part of the spiritual journey.
[30:23] Check out Real Talk for Business Mastery Summit
[30:42] Join our Facebook group & Please leave us a review!
[30:22] Melissa’s Moment of Hustle
Just google her!
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Auguste Crenshaw, a personal development, and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including myself) for the Real Talk for Business Mastery Virtual Summit.
[01:15] What’s Up Auguste? Ready to get hustling?
[01:38] Why Steven & Melissa are excited about this interview!
[02:15] Why Auguste is a badass #CreativeHustler
[03:20] Auguste is all about Creativity and the Process.
[03:45] Falling in love with the process.
[04:02] You need to fall in love with the process to GROW.
[05:00] Do you have a million dollar work ethic?
[05:45] Get out of your head, and put yourself out there.
[06:20] Add the value and people will feed you what they want.
[06:50] Why you need to put yourself out there and keep doing it!
[07:45] You need to stay true to your core values.
[08:13] Sometimes you need to take a timeout in your business.
[08:30] Don’t abandon the tribe you already have.
[08:55] The process behind the Real Talk Business Mastery Summit.
[09:38] Gut instinct is worth so much more.
[10:10] How the name “Real Talk Business Mastery” came about.
[11:03] People are smarter than “6 days to 6 figures” trends!
[11:20] Bringing real talk to the entrepreneurs
[11:35] Summit with 32 speakers over 5 days. You need to be there.
[12:22] July 13th - mark your calendars. Get signed up for “Real Talk Business Mastery”
[12:39] Why this summit will transform your fucking life.
[13:30] Entrepreneur life is a crazy emotional trainwreck.
[14:02] Your brand, your life, and REAL challenges.
[14:40] After the summit, your HEAD will be in the game.
[15:00] This summit is your KICK in the ASS
[15:20] Auguste has always had creativity & confidence, but the system doesn’t make entrepreneurs.
[16:17] When the pressure hits, you gotta make moves!
[17:20] The more people give to Auguste, the more she wants to give back.
[17:46] It's consistently sowing seeds and the journey that leads to success.
[18:20] You need to take time and put effort to be who you SHOULD be.
[18:45] This summit will help you tap into your creative nature.
[19:09] Auguste manifested her own destiny.
[19:25] Mental blocks in entrepreneurs - society isn’t always right.
[20:10] Auguste’s switch from Cosmetology to Badass entrepreneur.
[20:45] Helping a fellow entrepreneur helped Auguste find her new path.
[21:45] Sometimes you have to make a choice to let something go to move forward.
[22:20] Auguste broke anchor by leaving behind her hair business.
[23:00] Do I really want to do everything it takes? Do I want to hustle?
[23:20] People used to call me a “life coach,” and finally it hit me.
[24:04] Auguste found her divine right, and her purpose all alone.
[24:36] Melissa needed to take her own journey, as well.
[25:09] Sometimes you need to get away from everything you know and break it down to succeed.
[25:50] Who’s to say we can’t create our own damn table?
[26:25] We live in a time, “If you think it, you can do it.”
[26:50] Auguste grew up in the church and was raised with her vision in a box.
[27:35] Once you break away from it ALL, you can find the bigger purpose.
[28:00] When you feel it and the universe drops it in your lap, sit your ass at the computer RIGHT THEN and get it DONE!
[28:50] You need to do it right away, or you risk your purpose being torn down.
[29:26] The example of the invention of the telephone.
[30:10] Intuition in our society
[30:34] Everyone is trying to measure, instead of just being open to natural instincts.
[31:17] Don’t look at your business like you’re balancing a budget.
[31:46] Auguste’s summit is about collaboration, first and foremost.
[32:45] It’s about the HEART of the project itself.
[33:30] “Real Talk Business Mastery Summit” is different because it comes from the heart
[34:30] It is what it is, we’re not sugar coating anything in this Summit.
[35:13] Authentic Groups and tribes are important for online businesses.
[36:20] The hardest part about Auguste’s #CreativeHustle - REST!
[37:15] Business can get overwhelming, we need to take the time to REST.
[37:30] Auguste’s awesome post to build community in a Facebook group!
[38:00] Building Facebook Business Pages.
[39:50] Auguste’s advice on Time Management.
[39:58] Write it down, and keep the MAIN THING the main thing!
[40:30] Don’t focus on BALANCE. Focus on MAXIMIZING.
[41:50] Time slows down when you’re focused.
[42:13] You need to set the boundaries for yourself and your significant others.
[43:10] Make time for the unexpected detours in your life
[43:30] Auguste’s task management systems - send people to your calendar.
[44:00] Why writing things down is still so important.
[44:50] Steven’s 1-2-3 system
[45:27] Auguste’s Hit List of #CreativeHustlers to sit down with. Jim Rone, John C Maxwell, Eric Thomas, and Gary Vaynerchuk.
[46:12] The drink is specific to each #CreativeHustler: wine, water or beer?
[47:35] Traveling and life taught Auguste that it’s about the EXPERIENCE!
[48:25] How she built her business AGAINST the grain.
[48:50] Sometimes you need to redefine your character
[49:20] Auguste always breaks the mold
[49:47] Where to find Auguste on the internet
[51:40] Melissa’s Moment of Hustle
Just google her!