[Recap] Steven, Melissa and Alan recap Tuesday’s interview with Zoe Bejörnson. Zoe is the product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker who has a love for User Experience.
[00:55] What’s up Creative Hustlers?
[01:05] Tuesday’s episode featured Zoë Bejörnson.
[01:21] Umlauts, or the dots over letters.
[01:49] Zoë is a ball of energy.
[02:18] Zoë is product marketing manager at About.Me
[02:52] About.Me is an easy to build landing page.
[03:40] About.Me is all about the side hustle.
[04:00] The biggest barrier for hustlers: Where to Start.
[04:30] About.Me is the hipper MySpace. It’s an online resume.
[05:06] About.Me skips the website building learning curve.
[05:28] Zoë reached out to US from Fiji.
[05:55] Fiji is on the opposite side of the planet.
[06:15] You can’t see the stars in big cities.
[06:44] Zoë’s RemoteYear - one city a month for a year.
[07:11] Victor Kung did a similar type trip
[08:00] Digital Nomad culture have Baby Boomers and GenXs.
[08:33] Video conferencing has been around for awhile.
[09:00] 100th Episode will be in a Hot Air Balloon.
[09:56] Zoë didn’t have a favorite city, but she had some that disappointed her.
[10:30] Every country is awesome until you add in politics and issues.
[11:00] Zoë’s London experience wasn’t the best location.
[11:15] Alan has relatives in London, sorta.
[11:58] Remote Years for families? Email us if you know about it!
[12:19] Join our Facebook Group already
[12:38] Zoë’s RemoteYear gave her confidence.
[13:00] Therapist Melissa helps us leave our baggage behind.
[13:40] Simon Sinek says millennials have confidence issues due to culture.
[14:00] GenX & GenY were told to get stable jobs, and not take risks.
[16:00] GenY didn’t have instant gratification.
[15:30] We can’t base our life on metrics - we lose empathy.
[16:10] When people travel, they find empathy and humility.
[16:45] Confidence comes from the humility and uncertainty of travel.
[17:19] The RemoteYear changes you.
[17:35] Many people are taking this Remote Year concept to heart.
[18:10] The uncomfortable situations are where you GROW.
[18:40] Zoë would share a coffee with her #CreativeHustler grandmother.
[19:29] The original user experience happened in the house.
[19:50] Zoë’s grandmother created a lazy susan to make the space more useful.
[20:20] Grandparents really give you a different perspective.
[21:00] Zoë is interested in User Experience and the customer journey.
[22:00] Emotional moment talking about Zoë’s grandmother.
[22:40] Please, please, please join our Facebook Group! We have songwriters to SEO experts!
[23:47] Please leave us a review!
[24:05] Peace out!
[24:15] Melissa’s Moment of Hustle
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Zoe Bejörnson, product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker.
[00:00] Want the secret to a great brand? Click here!
[01:53] Why Zoe is a badass #CreativeHustler!
[02:23] Zoe just completed a RemoteYear.
[02:50] Zoe wants to introduce you to the world of cheese!
[03:23] What About.Me is all about!
[04:47] Steven has been an About.Me user since 2012.
[05:40] Melissa didn’t really use About.Me until recently, but it took her only 2 minutes!
[06:45] About.Me is the beginning of a “Choose Your Own Adventure” book.
[07:07] Goldfish’s Choose Your Own Adventure
[07:54] How RemoteYear works & why Zoe chose it!
[10:50] Getting accepted to RemoteYear
[11:35] Traveling gives Marketers empathy.
[11:55] The locations Zoe went to, and top city she went to.
[12:40] Sometimes it’s about the month, not the location.
[13:55] Croatia was a great month, and a great trip.
[14:47] 12 different cities allows you to know what cities you may want to LIVE in.
[15:00] Sometimes it is better to immerse yourself in a place, instead of visit many places quickly.
[16:00] Teddy Roosevelt believed in slow travel.
[17:05] Traveling & RemoteYear helped Zoe develop a stronger sense of self-confidence.
[19:00] You can introduce yourself how you WANT during RemoteYear.
[19:49] Getting the opportunity to make a new first impression!
[20:00] Your 20s is spent figuring out who you are, what you want, and your purpose. Zoe is ahead of the game.
[21:00] You don’t have to figure out what it is you’re gonna do, but that you CAN do it!
[21:30] RemoteYear is three pieces: the travel, the relationships and the work.
[22:00] The work was the one of the hardest issue for Zoe.
[22:50] A challenge to form such close relationships so quickly in a very unpredictable program.
[23:55] People leave in life, people come and go and sometimes shit still happens.
[24:15] Saying goodbye to people you love is tough.
[25:36] Zoe is excited by products that talk to people, and user experience in products.
[26:30] Zoe wants to create things that are a joy to use.
[27:15] Even pop-ups on websites should tell you, “Hell yeah!”
[27:45] The customer wants to know your thought process, and be more personal.
[28:15] Brands who look at it from a transactional perspective will not be successful.
[29:00] We want to buy from people we trust.
[30:10] Seth Godin comes up again - gotta read The Tribes
[30:50] You would think at this point in life we’d come up with a better system then putting a sticker on fruit with a number on it.
[31:23] Zoe is a generalist - she likes to have all the pieces of the pie.
[32:30] Zoe is ready to move into specialized realm, User Experience design!
[33:13] UEx design is where Zoe is meant to go next.
[33:35] All the levels of UEx design.
[35:00] Zoe didn’t have an interested in UEx until after her RemoteYear.
[35:45] Going from Social Media, to Product Development showed Zoe about the experience.
[36:25] Zoe created a “Mad Lib” tool for helping people write their About.Me bio.
[37:50] Getting to work with diverse people helps you recognize new interests.
[39:12] Mobile is where it is at for user experience.
[40:13] For About.Me, they have users, but their users ALSO have users!
[40:55] Freelancers today don’t need a fancy website anymore.
[41:40] People are going to quit you if it’s too much
[42:05] Zoe would grab a drink with her grandmother.
[43:05] Zoe’s grandmother made her own “lazy susan” to use her kitchen space.
[44:30] Zoe has the unique answer in #CreativeHustler history.
[42:34] When you see & use more of services in different places, you can relate to it more.
[46:45] Traveling and experiences enrich your social library.
[47:24] BBQ are very big is Argentina - how many cultures have a BBQ culture?
[48:00] You are able to see so much with travel. You can compare themes in all cultures.
[48:45] You are never too young to write your eulogy.
[49:05] Enrich your own personal library. So many indexes to pull from in your brain & experiences.
[49:44] Having extra resources from travel gives you the stuff to draw from in creating new things.
[50:26] Where to find Zoe on the internet.
[51:20] Leave us a review!
[51:33] Melissa’s Moment of Hustle
[RECAP] Auguste Crenshaw. Steven, Alan, and Melissa are recapping Auguste’s interview from this past Tuesday. Auguste Crenshaw is a personal development and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including Steven) for the Real Talk for Business Mastery Virtual Summit.
[00:00] Want the secret to great to great branding? Click here!
[01:34] Why Auguste rocked Steven & Melissa’s lives!
[02:33] Why Zoom is SO much better than Skype.
[02:58] Auguste has a BACKDROP!
[03:40] Creative Hustler is ready to chromakey this shit!
[04:15] More about Auguste and her Real Talk for Business Mastery Summit!
[04:52] Why virtual summits are really where it is at!
[05:37] A little outline of when the Summit goes live, and when Steven speaks!
[06:09] Steven’s Topic: The intersection of creativity & business, your Why, and how your personal brand is MORE than just googling yourself.
[06:28] Your Brand is your life strategy.
[06:42] Coming Soon: The Creative Hustler Summit
[07:10] Barbalicious, Peter, and Joseph - just a few of the Creative Hustler guests.
[07:45] The Boomerang - You move west, and then return east.
[08:00] Bad Netflix Decisions. Leave yours in the comments.
[08:30] Super Pig on Netflix, Steven’s last bad Netflix choice.
[08:40] Don’t give into Analysis Paralysis
[09:39] If you’re not embarrassed by the first product you put out, you waited too long.
[09:57] You just need to do it.
[10:11] That first step is so important.
[10:28] We all have million dollar dreams, but who is going to WORK on it?
[11:02] So many ideas, but not working on all of them.
[11:35] Building an email list is a great first step.
[12:00] Auguste did cosmetology for 12 years.
[12:50] Changing clients to customers.
[13:30] Steven’s line of Creative Hustler wheelchair accessories.
[14:00] The future is bitcoins.
[14:34] Steven’s second virtual summit. It’s like Summer Camp for the entrepreneur.
[15:27] Summit speakers make a community of helping each other out.
[16:03] Bringing it back to Yahoo groups.
[16:47] The Facebook groups are vetted for access.
[17:18] Make sure to survey your tribe.
[18:20] Facebook is now the intersection of personal and business.
[18:40] So many friend requests, and not personal.
[19:00] You gotta find the balance with Facebook groups.
[20:10] Entrepreneurship is a spiritual path.
[20:30] Entrepreneurship can make or break you.
[21:10] Changing your personal to your brand.
[21:34] Marty Martini story.
[23:30] Brand isn't always a straight line but it's a spiritual journey.
[24:12] You grow when your business grows.
[24:40] Steven & Melissa met in an Entrepreneur Summit.
[25:00] You need to get your blocks out of the way.
[25:45] August has such POSITIVE energy!
[26:00] Sometimes you have to GET AWAY to improve.
[26:47] Check out Steven’s live webinar on July 26th!
[27:15] Steven was a part of the Tuba Team at the Olympics.
[27:45] The story of the Sousaphone.
[29:08] There's always a journey to end up where you are.
[29:36] Getting laid off kicks you onto your spiritual path.
[30:00] Life and relationships are a part of the spiritual journey.
[30:23] Check out Real Talk for Business Mastery Summit
[30:42] Join our Facebook group & Please leave us a review!
[30:22] Melissa’s Moment of Hustle
Just google her!
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Auguste Crenshaw, a personal development, and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including myself) for the Real Talk for Business Mastery Virtual Summit.
[01:15] What’s Up Auguste? Ready to get hustling?
[01:38] Why Steven & Melissa are excited about this interview!
[02:15] Why Auguste is a badass #CreativeHustler
[03:20] Auguste is all about Creativity and the Process.
[03:45] Falling in love with the process.
[04:02] You need to fall in love with the process to GROW.
[05:00] Do you have a million dollar work ethic?
[05:45] Get out of your head, and put yourself out there.
[06:20] Add the value and people will feed you what they want.
[06:50] Why you need to put yourself out there and keep doing it!
[07:45] You need to stay true to your core values.
[08:13] Sometimes you need to take a timeout in your business.
[08:30] Don’t abandon the tribe you already have.
[08:55] The process behind the Real Talk Business Mastery Summit.
[09:38] Gut instinct is worth so much more.
[10:10] How the name “Real Talk Business Mastery” came about.
[11:03] People are smarter than “6 days to 6 figures” trends!
[11:20] Bringing real talk to the entrepreneurs
[11:35] Summit with 32 speakers over 5 days. You need to be there.
[12:22] July 13th - mark your calendars. Get signed up for “Real Talk Business Mastery”
[12:39] Why this summit will transform your fucking life.
[13:30] Entrepreneur life is a crazy emotional trainwreck.
[14:02] Your brand, your life, and REAL challenges.
[14:40] After the summit, your HEAD will be in the game.
[15:00] This summit is your KICK in the ASS
[15:20] Auguste has always had creativity & confidence, but the system doesn’t make entrepreneurs.
[16:17] When the pressure hits, you gotta make moves!
[17:20] The more people give to Auguste, the more she wants to give back.
[17:46] It's consistently sowing seeds and the journey that leads to success.
[18:20] You need to take time and put effort to be who you SHOULD be.
[18:45] This summit will help you tap into your creative nature.
[19:09] Auguste manifested her own destiny.
[19:25] Mental blocks in entrepreneurs - society isn’t always right.
[20:10] Auguste’s switch from Cosmetology to Badass entrepreneur.
[20:45] Helping a fellow entrepreneur helped Auguste find her new path.
[21:45] Sometimes you have to make a choice to let something go to move forward.
[22:20] Auguste broke anchor by leaving behind her hair business.
[23:00] Do I really want to do everything it takes? Do I want to hustle?
[23:20] People used to call me a “life coach,” and finally it hit me.
[24:04] Auguste found her divine right, and her purpose all alone.
[24:36] Melissa needed to take her own journey, as well.
[25:09] Sometimes you need to get away from everything you know and break it down to succeed.
[25:50] Who’s to say we can’t create our own damn table?
[26:25] We live in a time, “If you think it, you can do it.”
[26:50] Auguste grew up in the church and was raised with her vision in a box.
[27:35] Once you break away from it ALL, you can find the bigger purpose.
[28:00] When you feel it and the universe drops it in your lap, sit your ass at the computer RIGHT THEN and get it DONE!
[28:50] You need to do it right away, or you risk your purpose being torn down.
[29:26] The example of the invention of the telephone.
[30:10] Intuition in our society
[30:34] Everyone is trying to measure, instead of just being open to natural instincts.
[31:17] Don’t look at your business like you’re balancing a budget.
[31:46] Auguste’s summit is about collaboration, first and foremost.
[32:45] It’s about the HEART of the project itself.
[33:30] “Real Talk Business Mastery Summit” is different because it comes from the heart
[34:30] It is what it is, we’re not sugar coating anything in this Summit.
[35:13] Authentic Groups and tribes are important for online businesses.
[36:20] The hardest part about Auguste’s #CreativeHustle - REST!
[37:15] Business can get overwhelming, we need to take the time to REST.
[37:30] Auguste’s awesome post to build community in a Facebook group!
[38:00] Building Facebook Business Pages.
[39:50] Auguste’s advice on Time Management.
[39:58] Write it down, and keep the MAIN THING the main thing!
[40:30] Don’t focus on BALANCE. Focus on MAXIMIZING.
[41:50] Time slows down when you’re focused.
[42:13] You need to set the boundaries for yourself and your significant others.
[43:10] Make time for the unexpected detours in your life
[43:30] Auguste’s task management systems - send people to your calendar.
[44:00] Why writing things down is still so important.
[44:50] Steven’s 1-2-3 system
[45:27] Auguste’s Hit List of #CreativeHustlers to sit down with. Jim Rone, John C Maxwell, Eric Thomas, and Gary Vaynerchuk.
[46:12] The drink is specific to each #CreativeHustler: wine, water or beer?
[47:35] Traveling and life taught Auguste that it’s about the EXPERIENCE!
[48:25] How she built her business AGAINST the grain.
[48:50] Sometimes you need to redefine your character
[49:20] Auguste always breaks the mold
[49:47] Where to find Auguste on the internet
[51:40] Melissa’s Moment of Hustle
Just google her!